Transcript person is shown with a product. Emotional Words

Advertising = Propaganda
The average American child may view as many as 40,000 commercials
every year. Four hours of television programming contain
approximately 100 ads.
In 1997, $1.3 billion was spent on television advertisements directed
at children.
There are currently 160 children’s magazines being published and
used for advertising compared to 85 publications in 1986.
Exotica – anything foreign or a person with a foreign accent is
considered better, smarter, or in some way more worthy than
something from home.
Repetition –
persuading by
repeating words
Name Calling
Name calling is
the use of an
unpleasant label
or description to
harm a person,
a group, or a
product.
Transfer
Transfer is
when a
famous or
“beautiful”
person is
shown with
a product.
Emotional
Words
The emotional
words technique is
the choosing of
particular words
that will cause
people to have
strong feelings for
or against
something.
Plain Folks
The plain folks
technique tries to
make people
think a product
should be used
by people just
like them,
everyday people.
Bandwagon
The bandwagon
technique tries to
persuade people
to buy something
because a large
number of people
are buying it.
A testimonial is a
statement made by a
famous person
recommending a
product being sold.
Sarah Ferguson, Duchess of York, recently commended the Academy for
allowing a lunchtime Weight Watchers group to meet in its headquarters
building. A Weight Watchers spokesperson, Ferguson visited AAFP Jan. 23 and
spoke to staff. She said her own weight problem began at age 12 when her
mother left England to marry a man from another country, and she stayed
behind. "I started eating all the time," said Ferguson, admitting she didn't know
not to overeat. "I wish at 12 I'd had someone who would listen to me, take me
by the hand and say, 'This is the way to go.'"