Transcript Propaganda in a Political Campaign

PROPAGANDA IN A
POLITICAL CAMPAIGN
The Dirty Part of Running for Office
Bandwagon
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everyone is doing it, so
should you
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Appeals to people’s desire
to be part of the “winning
team”
Ex. “Polls show our candidate
is pulling ahead, and we
expect to win by a
landslide”
Name Calling
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an attempt to turn people
against the opponent
using an unpleasant label or
description for the person or
idea
Endorsement
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using a famous person
or group as a supporter
Endorsement
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using a famous person
or group as a supporter
Stacked Cards
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presents only one side of
an issue
Mc Cain Ad 8
Daisy Daisy Girl and
Johnson
Kerry Sailing
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The hyperlinks to the left
will lead you to a
website called
“Living room candidate”
Some of the commercials
go back to when
television first started.
Check out the site and
have fun!
Glittering Generality
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a statement that sounds
good but is essentially
meaningless
Olympics Bush Ad
Kennedy Ad
Just Plain Folks
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Making a candidate
seem like an everyday
person
Al Gore Ad
Obama Ad 1
Clinton Ad
Just Plain Folks
Just Plain Folks
Just Plain Folks
Just Plain Folks
Transfer/ Symbols

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using a patriotic symbol
to associate with the
candidate
Clinton Ad 1