Transcript EDUCATIONAL TELEVISION/YOUTH MEDIA LEARNING

EDUCATIONAL TELEVISION/
YOUTH MEDIA LEARNING NETWORK
Documentary Video Production Institute for Teachers
Frank W. Baker
[email protected]
Media Literacy Clearinghouse
www.frankwbaker.com
June 17, 2008
Media Literacy
Media Literacy
Media literacy is concerned with helping
students develop an informed and critical
understanding of the nature of mass media,
the techniques used by them, and the
impact of these techniques.
More specifically, it is education that aims to
increase the students' understanding and
enjoyment of how the media work, how they
produce meaning, how they are organized,
and how they construct reality. Media
literacy also aims to provide students with
the ability to create media products.
Source: Media Literacy Resource Guide, Ministry of Education Ontario, 1997
ML in SC Teaching Standards
Revised ELA Standards
Guiding Principle #8
An effective English language
arts curriculum provides for
literacy in all forms of media
to prepare students to live in
an information rich society.
Media literacy in SC Standards
ELA
Grade 6
Create persuasive
writings such as
print advertisements
and commercial
scripts that develop
a central idea with
supporting evidence
and use language
appropriate for the
specific audience.
Social
Studies
Health
Grade 5 Significance Standard 4
of pop culture and
mass media
Analyze the
influence of personal
Grade 7 Explain the
beliefs, culture,
media, technology
role of propaganda
and other factors on
health
Grade 8 the rise of
Grade 8 analyze
mass media
advertising
messages related to
Economics: the
alcohol and tobacco
influence of
advertising
Media Literacy: Core Concepts
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All media are constructions
Media are languages with their own
rules
Media convey values and points of view
Audiences negotiate meaning
Media: power and profit
Source: The Center for Media Literacy
Media Literacy:
Critical Thinking Questions
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Who produced/created/paid for the
message?
Why was it made? (purpose)
Who was it made for? (target audience)
What techniques are used to get
attention; increase believability?
Who or what was omitted and why?
What lifestyles or values are promoted/left
out?
Where can I go to get more info?
Visual literacy
Let’s apply the critical thinking
questions to a series of still images
Go to Frank’s website
www.frankwbaker.com and look for
the category IS SEEING BELIEVING?
Thinking like advertisers
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Who is my audience?
How will I reach them?
Can I associate my product with
someone famous or some famous
event?
What do they know about my
product?
What do I want them to know?
How can I get them to purchase?
http://www.knowitall.org/artopia/
media/artcritic/critical/index.html
Languages of TV & Film
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Cameras
Lights
Sound (includes music)
Editing (aka post production)
Set Design
Actors: non-verbal expression;
costume
Scriptwriting
"If video is how we
are communicating
and persuading in
this new century,
why aren't more
students writing
screenplays as part
of their
schoolwork?"
Heidi Hayes Jacobs
Education Consultant
Simple TV Script
VIDEO
AUDIO
everything seen
everything heard
Analyzing Moving Images
Cell phone
John McCain
Toy ad
KING (feature film)
Script
From Page to Screen
The grocery store
scene
Actual Storyboards