Transcript Propaganda Techniques

Propaganda
Techniques
9th grade
2010
Bandwagon
This technique tries to persuade you to do
something because “everyone else is
doing it.”
“Tons of people have already taken
advantage of this special offer.”
“Don’t be the last to own “Mission
Impossible.””
Testimonials
 This
technique uses a famous personality
to endorse a specific product or a cause.
A
Nike commercial shows Michael Jordan
wearing Nike tennis shoes.
 Taylor Swift poses for an Aeropostale ad.
Loaded Words
 This
technique uses words that have
emotional qualities to appeal to the reader.
 Examples: love, peace, cheat, war,
patriotism, freedom, justice, beautiful,
paradise, disgusting, terrible.
 Nasty substitutes: chore instead of job;
mutt instead of dog; odor instead of smell
 Pictures of children, destruction, beauty
Misuse of Statistics
 Uses
false or misrepresented statistics to
sway readers.
 “99% of consumers love our product!
 “Millions of customers have already taken
advantage of this special offer.”
Name Calling
 This
technique is exactly what it sounds
like: calling people names. This can be
direct name calling, like “They are such
cheaters.”
 It can also be indirect, like “The student
has never been held accountable, so I
shouldn’t be surprised that he does not
turn his work in.”
Plain Folks
 Someone
upper class, famous, political, or
otherwise influential is shown doing
something normal or ordinary to make
them seem more relatable.
 The president is wearing a jogging suit.
 A famous actor is seen eating Pizza Hut
with friends.
 A candidate for office is shown with his
family celebrating the holidays.
Snob Appeal
 Plays
on the desire to fancy, expensive
things; tries to make you feel smarter,
stronger, etc.
 “Choosy mothers choose Jif.”
 “Only the best golfers use Ping.
Practice
 “Don’t
vote for Sandi Jones; she
graduated from law school with a C!”
 The governor is depicted wearing overalls
while he stands in front of a barn.
 A hat company shows Tim McGraw
wearing one of their cowboy hats.
 “Don’t be the last to own this amazing new
product!”
Practice
 If
you’re a true American citizen, you will
gladly pay taxes to help your country.
 Over half of all dentists use Crest to help
fight cavities.
 Eat like a king with new Hungry Jack
dinner meals.
Wrongly Accused
Ladies and gentlemen of the jury, I have been
falsely accused by those vicious little pigs. They
claim that I blew their house down, when really I
just had to sneeze. Will you convict me because I
had a cold? I had gone to the pigs’ house in
search of some broth for my chicken soup, but
those selfish creatures slammed their doors in
my face. I am the real victim here. Why, if Miss
Piggy had sneezed their houses down, they
probably wouldn’t have complained at all! I have
presented my case to several other classes, and
they all agree with me, so you should too. Bring
me justice and find me innocent!
Transfer
 Good
feelings, good looks, or good ideas
are transferred to the person for whom the
ad is intended. Words and ideas with
positive connotations are used to suggest
that the positive qualities should be
associated with the product and the user.
 This type also uses the names or pictures
of famous people, but not direct
quotations.