Transcript GEOPOLITICA DELLA NARRAZIONE: L’USO DELLO …

GEOPOLITICA DELLA NARRAZIONE:
L’USO DELLO STORYTELLING NELLE PSYCHOLOGICAL
OPERATIONS
Tesi di laurea di
ELENA PECORA
Relatore: Chiar.mo Prof. Andrea Fontana
Correlatore: Chiar.mo Prof Giampaolo Azzoni
Anno Accademico:2009/2010
PSYOPS
AND
STORYTELLING
Where is the link?
PSYOPS & STORYTELLING
Storytelling & PsyOps have the same aim: to
persuade a particular target
They have the same sociolocal and
psychological basis
Oratory is the same far origin
You can have a right PsyOps campaign only
using a welldone plot
PSYOPS & STORYTELLING
PSYOPS
Planned operations to convey
selected information and
indicators to foreign audiences to
influence their emotions, motives,
objective reasoning, and
ultimately the behavior of
organizations, groups, and
individuals. The purpose of
psychological operations is to
induce or reinforce foreign
attitudes and behavior favorable
to the originator's objectives.
STORYTELLING
A particular narrative technique that
through the rhetorical speech,
want to persuade a particular
target to change their opinion,
way of life or ideas.
The audience have been influenced
by the plot and the hero in which
they have been embodied.
PERSUASION
PERSUASION
Both Psyops and storytelling’s aim
PsyOps uses storytelling to PERSUADE
target
Storytelling uses PsyOps to PERSUADE
audience
PsyOps and Storytelling use each other
to PERSUADE a choosen group
TARGET
PsyOps or Storytelling
could be welldone only if
you really know the target
you want to influence the
mood.
A psychological operators
or a storyteller have to
know a lot of thing about
the audience to do the
right plot to influence
them.
So they hawe to know:
Mores
Uses
Hopes
Worryed
Knowledge
Traditions
WAR’S PLOT:
PSYOPS AS A MILITARY
TECHNIQUE
PSYOPS
A MILITARY TECHNIQUE
PsyOps, as a particular subject, was born in
US, during the Cold War particullary
PsyOps are preciouses in all theatre of war
Psyops are very important before the war to
motivate , during the war to encourage, after
the war to reconstruct
WAR’S PLOT
US Intelligence, with PsyOps
department studyed
different plot to tell during
the war.
Different plot come from
the different theatre of war
the psychological operators
and the storyteller have to
persuade:
PSYCHOLOGICAL STRATEGIC
ACTIVITIES
PSYCHOLOGICAL
CONSOLIDATION ACTIVITIES
BATTLEFIELD
PSYCHOLOGICAL ACTIVITIES
PACE SUPPORT
PSYCHOLOGICAL ACTIVITIES
WAR’S PLOT
PROPAGANDA
Used to spread PsyOps
and welldone war
plots
According to
provenance, it could
be:
White
Grey
Black
STORYTELLING & PSYOPS:
THE SAME
THEORICAL BASIS
THEORICAL BASIS
SOCIOLOGY
Catastrophic theoryes about
media and advertising
Language: a sociological
theory
individuals uses language to
comunicate each others and
they
build
plot
to
understand the word, to
narrate their vision, to
recaunt themself, and to
influence each other
PSYCHOLOGY
A lot of studyes about
crowd’s psycology, about
the different mood between
individuals and bunch
The persuasive
comunication: tell to prevail
upon someone to do
something
use
storytelling to do PsyOps
STORYTELLING & PSYOPS:
HISTORICAL BASIS
HISTORICAL BASIS
ORATORY
Is the far storytelling
and PsyOps basis
A lot of historical
characters used
PsyOps and
storytelling’s
techniques
o
o
o
o
o
o
Greek philosopher such as :
Sofisti
Platone
Aristotele
The latin latterature’s father:
Cicerone
The 20° century dictators:
Mussolini
Hitler
Stalin
The 21° century most famous
terrorist: Bin Laden
IS ECONOMICAL CRISIS A
PSYCHOLOGICAL
OPERATION?
CRISIS & PSYOPS
Is there a link
between the real
and strong
2008/2009
economical crisis
and the PsyOps?
Mass media used
catastrophic plot to
describe a situation
Self-fulfilling
prophecy
PSYOPS &
STORYTELLING
PSYOPS & STORYTELLING
There is a very strong link between storytelling
and PsyOps.
They have the same aim so thay use each
other to arrive to target
Only through the right plot you can do the
right PsyOps campaign
Only through the right PsyOps campaign you
can tell the right plot
You can have the
happy ending only if
you tell the right plot!
MOST IMPORTANT REFERENCES
Mini, F., La guerra dopo la guerra, soldati, burocrati e
mercenari nell’epoca della pace virtuale, Einaudi, Torino, 2003
Rotkopf, D.K., Superclass, Mondadori, Milano, 2008
Zezima, M., Le sette menzogne capitali,impero, guerra e
propaganda, Gaffi Editore, Roma, 2006
www. ccdu. org
www.cesdis.it
www. cimicgroup. org
www. difesa.it
www. military. com