Transcript Persuasive Appeals

Persuasive Appeals
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Some authors or advertisers try to
persuade you to agree with them or buy
their products by using misleading
techniques and false information.
They try to make you respond with your
emotions instead of with clear thinking.
This kind of persuasion is called
propaganda.
Forms of Propaganda
Name Calling
 Involves attacking a person’s character or
personality instead of focusing on his or
her ideas.
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Name Calling:
“Only an idiot would suggest that we get rid of our school’s
physical education program.”
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Balanced Statement:
“Eliminating our school’s physical education program could
be bad for students’ health because they would exercise
less often.”
Forms of Propaganda
Snob Appeal
 Tries to convince people that if they agree
with the stated opinion, they are smarter
or otherwise better than the people who
disagree.
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Snob Appeal:
“I’m sure that intelligent people will agree with me and
fight to preserve physical education.”
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Balanced Statement:
“Doctors and nutritionists agree that everyone needs
regular exercise. Gym classes are an effective way to
make sure students get physical activity.”
Forms of Propaganda
Bandwagon Appeal
 Pressures people to think as others think.
Basically says, “Everyone else believes
this, so why don’t you?”
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Bandwagon Appeal:
“Everyone knows that gym classes are essential for
students’ health.”
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Balanced Statement:
“Cutting physical education classes could cause more
problems than it solves because it would reduce
students’ opportunities to exercise.”
Forms of Propaganda
Overgeneralization
 A statement so broad it could never
possibly be true. Often include words
such as all, none, everyone, no one, any,
and anyone.
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Overgeneralization:
“All kids love gym class.”
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Logical Statement:
“Most kids enjoy excercising, even if they’re not good at
sports.”
Forms of Propaganda
Either-or Thinking
 States that there are only two possible
solutions to a problem.
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Either-or thinking:
“Either the school keeps teaching physical education, or
kids will grow up to be weak and sickly.”
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Clear Thinking:
“Without gym classes, kids will lose a chance to train their
bodies and develop healthy habits that will last their
whole lives.”
Other Advertising Techniques
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Facts & Figures
Hidden Fears
Magic Ingredients
Patriotism
Transfer
Testimonial
Wit & Humor
Loaded Language/Purr Words
Plain Folks
Repetition