Transcript Journalism & Publishing

Journalism & Publishing
by Gina Holloway
Mayfield High School
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Journalism Overview
Collecting,
verifying, reporting
and analyzing
information
gathered about
current events,
trends, issues and
people.
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Publishing Overview
Accepting an
author’s work,
assisting to refine
the content, and
making the
document publicly
available.
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Where are the Jobs?
 Newspapers
 Biggest segment--40%
of industry’s revenue
 Magazines
 Multibillion-dollar
industry--niche
publications are growing
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Where are the Jobs?
 Books
 Publishers lag behind
technology but are
predicted to weather the
storm
 Online
 Ever-expanding--global
reach
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Career Tracks
 Editor
 Reporter
 Copyeditor or
Proofreader
 Photographer or
Graphic Artist
 Editorial
Assistant
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 Publisher
 Advertising Sales
 Sales
Representatives
 Marketing and
Promotion
 Freelancer
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Editor
 Works closely with reporters,
giving out assignments and
deadlines and helping them craft
their stories
 Gathers material for a book
 Helps to make text more
readable
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Editor Continued
 Supervises in-house and freelance
writers and artists
 Determines the final content of a
piece
 Editorial Assistants help the Editor
with daily tasks
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Reporter
 Investigates and writes articles
 Reports on news stories
 Utilizes face-to-face interviews,
telephone, and Internet to do
research
 Frequent Travel
 Long Hours
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Copyeditor/Proofreader
 Corrects typos, spelling and
grammatical errors
 Checks facts
 Attention to detail is a must
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Photographer or
Graphic Artist
 Takes photos of art,
documentary, fashion, and
current events
 Designs, illustrates and creates
art for printed reproduction
 May require travel
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Publisher
 Business-side of the industry
 Makes sure there is enough money
to keep the operations going
 Enjoys increasing amounts of
leverage in editorial direction and
development
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Advertising Sales
 Sells space for advertisements
 Makes cold calls, follows up on
leads, and schmoozes clients
 Zealous and demanding work
 Enthusiasm and persuasion skills
are a must
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Sales Representative
 Travels to bookstores, colleges,
and other outlets to sell
publications
 Establishes new customers
 Works with current customers
 Enthusiasm and persuasion skills
are a must
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Marketing and Promotion
 Works to get publications into as many
hands as possible
 Develops new subscriptions
 Checks out newsstands
 Arranges book tours for authors
 Tries to get visitors on the website
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Freelancer
 Positions are available for different
types of journalism jobs
 Work for different employers
 Sells themselves to gain work
 Communicates effectively
 Creates their own schedule (to an
extent)
 Works from home
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What’s Great?
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Honorable Jobs
Get Credit for “The Scoop”
Speak Your Mind
Be Creative
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What’s To Hate?
 Deadlines
 Take a Backseat to Others– You're not
the one who matters in the story,
book, or show
 “Journalist are an interesting bunch,
but nowhere near as interesting as
they think they are”. David Eisenhower
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Trends
 Pop Journalism
 Catering to popular taste/culture
(USA Today)
 Propaganda
 Journalists supporting political agendas
(Michael Moore)
 Weblogs
 Writing online postings about interests
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Trends
 Consolidation
 Companies uniting
(AOL/Time Warner)
 Vertical Integration
 Book publishers are moving into
distribution and printing
 Printers & booksellers are moving
into publishing
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Courses To Take in HS
 Corporate Communications
 Computer
Literacy/Keyboarding
 Journalism
 Speech
 Entrepreneurship/Marketing
 BA/BCA
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A Nearby Two-Year College
 Fulton-Montgomery
Community College
 Communications and
Media Arts
 Visual Communications
Technology: Graphics Arts
Printing
 Graphic Communications
Sales & Marketing
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A Nearby Four-Year College
 Ithaca College
 Cinema and Photography Film
 Photography and Visual Arts
 Integrated Marketing
Communications
Journalism
 Organizational
Communication, Learning,
and Design
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Nearby Job Opportunities
 The Leader Herald
 Sacandaga Monthly
Magazine
 Quality Express
Printing
 WBUG Radio
 WENT Radio
 The Penneysaver
 Black Box Media
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QUALITY EXPRESS PRINTING
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The Major Players
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Earnings
Job
Salary Range
Editor
Reporters
$25,000- $150,000
Advertising Sales
Marketing and Promotion
Editorial Assistant
$20,000- $35,000
Publisher
$50,000- $150,000
Copyeditor
$10- $50 per hour
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Tips for getting hired
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Enjoy reading, writing, and news
Have good interpersonal skills
Be modest--don’t oversell yourself
Exhibit competence and calmness
Keep it simple and short
Less is always more
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Journalism & Publishing
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