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Freud & Psychology
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Who’s Freud ?
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He is one of the most famous thinkers in psychology history. He’s a
psychologist who came up with theory’s and certain ways to help
people explain/express what they feel.
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He discovered the concept of psychoanalysis . It’s the treatment of
someone who has mental problems. You ask them questions to find out
the cause for their condition.
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What is psychology?
The study of how humans function and think.
Soma is an example of psychology.
Why it’s important?
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Freud's work gives an understanding to an important change in
psychology that helped us on how we think about mental health
and how we act on psychological disorders. Freud and his theories
help people make good decisions. And help us figure out what
others are thinking/feeling.
How does Huxley use psychology
to point out flaws?
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The state uses science to build/create a happy world through
things like feelies (movies where people can react and feel
as if it’s real).
Conditioning
A process of changing behavior by rewarding or punishing a
subject each time an action is performed.
 Conditioning is important to this novel “Brave New World”
because they used it to train infants.
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Pavlov
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Born September 14, 1849
Became passionately in love with physiology
Wisely Acclaimed
Studied the digestive system of mammals.
He experimented on a dog.
Hypnopaedia
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The art or process of learning
while asleep
The learning of lessons heard
during the sleep
Teaches no facts, only opinions
Way of brainwashing people
Repeats simple words or phrases
over and over again
Hypnopaedia in Brave New World
Used to convince people to be
happy by telling them random
opinions
 “A gram is better than a damn,”
quote used to have people do
SOMA
 Used to show flaws in people
being influenced by their society
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What is advertisement??
Advertisement is a form used by
businesses to market and to
sponsor their products, business
also use advertisement to
persuade and to communicate the
product that is being sold to an
audience.
 Others say that Advertisement is
used to persuade or to trick
someone into thinking they need
to buy something that in reality
they don’t need
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Manipulation of the Mind
Many of these big named companies
use big named celebrities to advertise
their products.
 They use celebrities to trick people
into thinking that something is
working for them so it has to work for
you too.
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Advertisement in Brave New World
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In Brave New World by Aldous
Huxley the government advertises
soma by saying that it’s a good idea
to take soma and that by taking it you
will feel better or it will relieve you
from the stress you have.
Propaganda
A form of communication aimed towards
influencing the attitude of the community toward
some cause or position by presenting only one
side of an argument
 May be partly false and partly true
 Repeated and distributed over a wide variety of
media
 Presents facts selectively to encourage a
particular idea
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Propaganda in Brave New World
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Propaganda is used to make believe what they
want them to believe is true
SOMA is used to alter people’s perception on
reality and make them think they’re happy
Propaganda is presented through hypnosis
“Never put off till tomorrow the fun you can
have today.”
Serves to maintain the ignorant carefree attitude
of society
The consequences are not mentioned
People don’t know what they are saying means
Propaganda in the U.S.
Large- scale of propaganda was used in
WW1
 Promoted people to grow their own foods to
keep the prices of war down
 Why We Fight, famous series of US
government propaganda films made to
justify why the US was at war
 Presents information to the principles that
Army was fighting for
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Nazi Propaganda
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Nazi propaganda used to maintain power
and spread their ideology
Also used to justify the Holocaust
Wanted people to side with them and hate
the Jews
Nazis closed all opposing newspapers
Newspapers available to Germans’ were
controlled by Nazis’
Germans could only read good things about
the Nazis’
Hitler rewrote all textbooks to say good
things about people with pure German
blood and the Nazis’
Made Hitler look like a god
Bibliography
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Wikipedia contributors. “Propaganda.” Wikipedia, The Free
Encyclopedia. Wikipedia, The Free Encyclopedia, 2 Dec. 2013.
Web. 10 Dec. 2013.
Wikipedia contributors. “Nazi Propaganda.” Wikipedia, The Free
Encyclopedia. Wikipedia, The Free Encyclopedia, 10 Dec. 2013.
Web. 10 Dec. 2013.
Wikipedia contributors. “Brave New World.” Wikipedia, The
Free Encyclopedia. Wikipedia, The Free Encyclopedia, 27 Nov.
2013. Web. 10 Dec. 2013.
Wikipedia contributors. “Propaganda in the United States.” Wikipedia,
The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 2 Dec.
2013. Web. 10 Dec. 2013.
http://www.sparknotes.com
Sigmund Freud and Psychoanalysis - Peutinger-Gymnasium Ellwangen
(Jagst)