Transcript Winston-Salem Factory Lofts

The Winston-Salem Factory Lofts &
and Surrounding District
A Community Renovation Project
By: Ashley, Bridger and Nick
Mapping Project Introduction:
• For our project, we decided to focus on an area around the
Winston-Salem Factory Lofts. The area surrounding the
expensive and trendy residential hot spot is perfect for
renovation because it is extremely run down. We would like
to update the area with chic businesses and restaurants,
which are very appropriate surrounding the Lofts.
A Little History about the WS Lofts…
• The Winston Factory Lofts building was originally part of a three-building complex that
housed the operations of the P. H. Hanes Company from 1916 until 1951.
• The first of the three buildings, then located at the northwest corner of Main and Sixth
streets, was built in 1916. It was thought to be “the finest structure for the manufacture of
knit goods in the entire South”
• Our building is six-stories and 135,000-square-foot. It is one of the most architecturally
refined industrial buildings in Winston-Salem, displaying Beaux-Arts style details unusual
among the City’s industrial architecture.
• The third and final building in the complex was built in 1928 at 101 E. Sixth Street. That
building will become Phase 2 of Winston Factory Lofts, now scheduled for occupancy in the
summer of 2013.
• The P.H. Hanes Company was a major part of the history of Winston Salem and the
operations and growth of Hanes Knitting fit into the overall expansion of Winston-Salem’s
industrial economy.
• After Hanes Knitting moved its operations in 1951, the building was subsequently used by
the Brown-Rogers-Dixson Company for warehousing and distribution of appliances
throughout the southeast. The building was acquired by Clachan Properties, LLC in 2006.
• The building is listed on the National Register of Historic Places and is designated by the City
of Winston Salem as an Historic Landmark.
Winston-Salem Factory Lofts, then
Winston-Salem Factory Lofts Today
Our ideas correlate well with…
• COMMUNITY MAPPING: 6th Street “Upgrade”
• Pg. 111
• Used various community mapping tools, such as Google maps
and others provided by WS Factory Lofts webpage.
• Drawing out a physical representation of updates that we would
like to see in the area.
• “Visualizing the physical situation” allowed us to plan
improvements.
• Mapping was important to us because they are detailed and
accurate. There is so much to be done in this area that we
needed something that was all encompassing.
• The most urgent updates that we identified were restaurants and
increasing business in general. There are a lot of unoccupied
buildings and parking lots – just filling up space.
Current Businesses Nearby:
6th and Vine
209 West Sixth
Street
Winston-Salem,
NC 27101
www.6thandvine.
com
Chelsee’s Coffee
533 Trade Street
Winston-Salem,
NC 27101
www.chelseescof
fee.com
Sweet Potatoes
529 North Trade
Street
Winston-Salem,
NC 27101
Link
Finnigan’s Wake
Pub
620 North Trade
Street
Winston-Salem,
NC 27101
www.finniganswa
ke.net
Breakfast Of
Course
723 Trade Street
Winston-Salem,
NC 27101
www.breakfastof
course.com
District Bar and
Grille
770 Liberty View
Court
Winston-Salem,
NC 27101
www.districtbara
ndgrille.com
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2
4
3
5
Murals and Graffiti before Our Renovation
Area 1: Directly in front of the WS Lofts
• Keep the parking lot – the residents need it at WS Lofts,
especially since it is expanding in size.
• pg. 141 - leave an urban environment, but make the distant
view appeasing. It meshes with the high rise views, murals,
and urban ambiance already going on there.
• Because this district is technically the “arts district”, we will
update the graffiti into murals, keeping the artistic flair. To do
this, we will survey the local residents and businesses to see
what kind of visuals they would like to see.
• We would also like to add more artistic style to the area to
compliment the murals, such as unique décor.
Back
Area 2: Behind the Lofts
Train tracks directly behind
The view from behind the
building
Area 2 - Behind the WS Lofts: Ideas
• The train tracks lead right to the core of
WS downtown businesses (Cherry st, 4th
street district). Our idea is to
revolutionize these train tracks into a
modernized downtown shuttle system.
• Similar to the system in Charlotte, we
would like to encourage more people to
see this side of town.
• Named the Salem, the train will be is the
Winston-Salem region's first light rail
service. It will operate from the 6th street
area to 4th street, and finally in the West
End area. With 5 stations it will provide a
congestion free commute with a
consistent travel time. Salem will operate
seven days a week. Weekday service
operates from 5:00 a.m. to 12 a.m. and
service is available every 10 minutes
during weekday rush hours. It will also
offer weekend service, with hours from 11
a.m. to 3 a.m.
From this…
To this…
Area 2: Continued
• Close to the shuttle
stop, we will have an
American cuisine bar
and restaurant, that
offers breakfast, lunch,
dinner, and late night.
The shuttle stop will
make it a popular spot.
• It will increase appeal
to the WS Factory Lofts
• We envision it looking
something like this…
Back
Area 3: Authentic Restaurant Experience
• Saudi Arabian Type
Building
• NEW Restaurant and
bar made from
unique structure.
• Adds another
cultural angle to the
area.
• Complemented by
next-door brick
buildings
• To be turned into lowcost pizzerias, delies or
coffee shops
• Provides an additional
choice to the areas
upscale dining options
Back
Ecology as Economy (pg. 90)
•
Ecologically beneficial structure: the dumpster pool park
idea. It is a service that is ecological.
Area 3 Continued: Supplementing a Park
• A quaint park currently inhabits about half of this zone.
• The other half will feature new restaurants as mentioned.
• We plan to add a creative pool venue for park goers…
• Pools made out of large construction dumpsters would provide an
ecological and exciting addition to the area
• Innovative while thrifty, such pools would be practical for families
while remaining consistent with the urban-artistic approach that
our region of the city prides itself on.
Back
Area 4: Making Groceries a Convenience
• We have decided that a
supermarket venue would
be the central focus in
Zone 4. Given that it is the
arts district with a middle
to upper class status, and a
young professional
population, we believe that
a Whole Foods would do
incredibly well in this spot.
• Leaving half of the zone as
normal parking would
provide convenience for
shoppers
Back
Area 5: Solving the Parking Problem and
Giving People Their Socks
• Our final area is a large parking lot that separates the art and large
corporation districts.
•
•
Businesses south of the lot include BB&T Bank, Reynolds American
Inc., among others.
We propose to build a 2-3 story parking garage in this area.
•
•
Far enough out of sight to ruin the view for Loft residents
Alleviates lack of parking issue after north lots are converted by our
updates
• Commuting businessmen can park in the deck while those living in the
Lofts can use our new train
If residents are uncomfortable with a potential eyesore, we would simply
leave it as a normal lot.
• Invite a Wal-mart or other department store that would provide
essentials to daily life
•
Prevent the current problem of having to drive all the way out to
Hanes Mall to get necessities
Back
Area 5 Continued: Give the
People Socks
• Invite a Walmart or other department store that would
provide essentials to daily li
The Interviews
Apartment owner
• Looking for more residences
and businesses nearby
• Wishes his great view wasn’t
marred by parking lots and
rundown buildings
• More affordable cuisine to
complement the upscale
restaurants
• Grocery store
• Boutiques
Car Repair Man
• More affordable cuisine to
complement the upscale
restaurants
• Grocery store and
department store so residents
can have essentials at their
fingertips
• Less expensive housing built
in, Lofts only target one
demographic: the
businessmen
• More boutiques and
attractiveness to bring back
those who left for the suburbs
Interviews Continued
• Bartender (District Pub & Grille)
• Looking for more convenient
public transportation options
at night to better serve
customers
• Opening more shops closer to
the Lofts in hopes of bringing
in more daytime customers
• Renovate eyesores of empty
buildings to provide better
view for customers on the
rooftop venue
Construction Worker
• Wishes for more “commonman” shopping venues
• Seeking delis, pizza places,
ma-and-pa coffee shops
• More shopping that doesn’t
necessarily tailor only to the
fine arts
Our Group Creativity:
Inspiration
FINAL PRODUCT
Brainstorm
individually with
Little C’s
Combine unique
perspectives
(collaboration)
Simplify ideas so that
all can understand
Use outside
information (i.e.
interviews) to revise
plan
Collaborate to decide
which idea is
strongest
Brainstorm
individually with new
information
Group Creativity
Before Interviews
• Lots of collaboration and
brainstorming, as each of us threw
out observations and possible ideas
• Inspiration came from the quirks and
charms of the area
• Murals
• Industrial factory buildings being used as
Lofts
• Ample parking lots and a few parks
• Lots of little c’s
• Combinations of our different
perspective strengths
• Ashley and her familiarity with the area
and its people
• Nick with previous projects
• Bridger with the political perspective
After Interviews
• More problem finding
• Using our people’s answers to
identify which structures in our
neighborhood could meet their
needs
• Still open-minded creativity, as we
included the Smith text’s ideas, but
certainly more focused on providing
answers to problems
• Less collaborative as each member
retreated to his/her desk and refined
our own particular solutions
• Used technology (email, cellphone
photos) to communicate our ideas
and craft together a final, nearlyfinished plan
Group Creativity
• Preparing for Presentation
• Returned to our original close
collaboration
• Discussed what were our best
ideas
• Proceeded to coordinate them
into a more coherent, effective
outline
• Aligns very much with Sawyer’s
Verification Stage
The two Lofts and the parking lot
across the street we plan to
revamp
Train tracks, park and parking lot that
we would renovate