Transcript U4_W-P

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General Writing
Practical Writing
Describing Sizes and Shapes
To tell someone how something looks, smells, feels, acts,
tastes, sounds, we have to depend on five physical senses
(sight, hearing, smell, touch, taste) as well as our emotions
(how something makes us feel) because we need to mention
its size, shape, color, texture, smell, taste, and even use. The
main purpose of describing something is to help the reader
visualize whatever is being described, even if we are
describing something we can’t really see, like an emotion.
But emphasis should be placed on only one aspect of the
object at a time, probably its most important characteristic.
Write a few paragraphs describing the sizes and shapes of the
structures in the pictures and also the similarities and differences
between structures of the same kind.
Sample
Exercises
Of the various currencies in ancient China, the round
bronze coin with square hole in the center was by far the
most common. The earliest coins in this form were a
product of China’s first centralized kingdom, the Qin
dynasty, established by Qin Shi Huang in 221 B. C.
An egg is small, oval and lightweight. It is small enough to fit
into the palm of a person’s hand.
Shanghai Yangpu Bridge:
—built in 1993
— second bridge across Huangpu River
— the main bridge: 7658 meters long, 30.35 meters
wide
— 6 driveways
— double towers
— the main bridge tower in inverted “Y” shape: 208
meters high
— the sightseeing elevator to the main bridge from
the ground for visitors
Wuhan Yangtze Bridge:
— built in 1957
— first bridge across the Yangtze River
— 1670 meters long, 14.5 meters wide
— two layers
— the upper layer (18 meters wide, 4 lanes) for
highway
— the lower layer for railway
— the sightseeing elevator to the upper floor from
the ground floor for visitors
Reference
Empire State Building:
— 102 layers
— 448 meters high
— a ladder-like shape
— a symbol of the skyscraper and New York
City
— the highest building in the world from the
1930s to 1970s
Shanghai Jinmao Building:
— 88 layers
— 420.5 meters high
— a symbolic building heading into the 21st
century
— the highest building in China and the third
highest in the world
Reference
Comparison of two bridges
The Shanghai Yangpu Bridge and the Wuhan Yangtze Bridge are both
important bridges in China, yet they differ in size, design and age.
The Yangpu Bridge is a relatively new construction, completed in 1993 as the
second bridge across the Huangpu River. The Wuhan Yangtze Bridge is
much older. Built in 1957, it was the first bridge to be built across the Yangtze
River.
The Yangpu Bridge is much larger in grander in its design. Spanning 7658
metres, and measuring 30.35 meters wide, its main bridge tower reaches the
peak of its inverted “Y” shape 208 metres above sea level. The Wuhan
Yangtze Bridge, measuring 1670 metres long and 14.5 metres wide is
comparatively small. However, it has the added design feature of a double
layer, accommodating road traffic on the upper layer and railway on the
lower layer.
Comparison of two bridges
The Empire State Building and Shanghai Jinmao Building are both
impressive buildings which are often seen as symbols of the countries they
belong to. However, they have different symbolism. The Empire State
Building at the time of its construction was intended to represent the
grandiosity and strength of New York City at that time, while the Jinmao
Building symbolizes the emerging modernization and development of
Shanghai and China as it heads into the future.
The two buildings also differ in their sizes. The Empire State Building is
comparatively taller than the Shanghai Jinmao Building, standing at 102
floors or 448 metres high, which makes it the second tallest building in the
world. It just surpasses the Jinmao Building which measures 420.5 metres
high and ranks as the third tallest building in the world. River.
Personal Qualities
Sample 1
Sample 2
Exercises
Headhunters
Hertbridge
Amsterdam
European Executive
Search & Selection
Outstanding Packages
This is a unique opportunity to make a real impact on the
future success of an international business.
We are one of the leading search and selection companies
focused on the European IT industry. As part of our strategy
for growth we are opening a network of offices in key
European countries, in order to provide our clients with both
pan-European and local market solutions.
This expansion has created the need for two additional
consultants to be based either in our Hertbridge or Amsterdam
offices.
 High caliber graduate.
 Aged 27-35.
(to be continued on the next page)
 Proven ability to build and develop client relationships.
 A background in Search, Selection or HR with IT industry
 Possess a combination of drive and resourcefulness.
 Fluency in a second European language desirable.
For a completely confidential discussion, please phone Sanessa
Lury or send a detailed Curriculum Vitae to her at the address
below, quoting reference ARI.
GOODHOPE GRAHAM
AND ASSOCIATION
9 Mikemont Gate, Shenley Hill, Radlett, Herts WD 8 8RP
Telephone: 0923, 8555565. Fax:0923, 854791
RECRUITMENT BRIEF — HI-STYLE INC
Company Background
Head office: New York, USA
European HQ: Zurich, Switzerland
Turnover: £350 million
Products: clothing; perfume; beauty/health products
Main markets: USA, Switzerland
Job Specification
Position: Marketing Director, Europe
Location: based at European headquarters
Duties: oversee all aspects of the company’s marketing in
Europe; implement new strategies for expansion in
Europe
Salary: minimum £120,000 (negotiable) and substantial
benefits package, including relocation expenses
(to be continued on the next page)
Person Specification
Essential
Desirable
Qualifications
degree; marketing,
diploma or specialization
MBA
Skills
Good communication
skills; fluency in two
European languages (one
must be German)
IT expertise
Background
marketing upmarket
fashion and health/beauty
products in Europe
experience of developing
new distribution outlets
Qualities
hard-headed, innovative;
able to work in a team;
leadership qualities
even-tempered outgoing,
creative
Ex. 18
Imagine that you wish to apply for the job advertised below. You have the
right qualifications and experience, and these are on your CV. Write a letter
of application to accompany your CV, emphasizing your personal qualities
and suitability for this position.
European Management Daily
Director, International Sales & Marketing
As a key member of our managerial team, you will direct the
international business, promotional, and advertising sales
activities for the European Management Daily. You will
determine the profitability and feasibility of establishing new
products and build strategies for delivering current products into
new international markets. You will also direct an independent
sales force on three continents and be responsible for the dayto-day management and co-ordination of marketing strategies
between national and international divisions.
(to be continued on the next page)
Ex. 18
Imagine that you wish to apply for the job advertised below. You have the
right qualifications and experience, and these are on your CV. Write a letter
of application to accompany your CV, emphasizing your personal qualities
and suitability for this position.
Requires a BA (or equivalent) in Marketing or Finance and 3+
years’ international marketing/sales experience in publishing or
management development. An MBA, experience in start up
ventures, and the ability to adapt to different cultures preferred.
English and one other European language essential. Overseas
travel is required. The post is based in Paris. .
Reference
College of Business Administration
Chongqing University
Chongqing, 400044
China
Tel: (023) 68000100
E-mail:[email protected]
August 16, 2002
Dear Sir or Madam:
I would like to be considered as an applicant for the post of director which
was advertised in European Management Daily dated August 10,2002.
I am male and I am now 35. I have a Master’s Degree in Business
Administration. I worked in a large company for 5 years before entering
Chongqing University last year to study for a doctor’s degree. Therefore I
have accumulated quite a lot of experience in international marketing and
sales management. I am outgoing and sociable and I am familiar with many
strategies for delivering current products into new international markets. In
addition, I am creative and innovative in thinking and I’m sure that will help
me to determine the profitability and feasibility of new products. Furthermore,
I am honest, intelligent and cooperative, yet I am independent. Apart from
these traits, I am proficient in English, I can communicate in English fluently
both orally and in writing. I am also a computer expert too. That means I am
well qualified to deal with international business transactions electronically.
I’m sure that I’m the person you are looking for.
Thank you in advance for your time and consideration. You can reach me at
the above telephone number or email address. I’m looking forward to hearing
from you.
Yours faithfully,
Li Ming
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