Transcript No Slide Title

Embarcadero Technologies, Inc.
Technical Overview and Demonstration
Presented to Cold Fusion User Group
May 9th, 2000
Dan Giannascoli
Director, Product Marketing
Embarcadero Technologies
Database Lifecycle Management
• Our goal is to promote our customers’ success in each
stage of designing, developing and managing critical
databases.
Broad Platform Support
• Current Database Platform Support:
– Oracle 7.3x and 8.x
– Sybase System 11, 11.5 & 11.9
– Microsoft SQL Server 6.5 & 7.0
– IBM DB2 UDB 5.x on NT and Open System OS platforms
• Future Database Platforms:
– New Versions of Oracle, Sybase, SQL Server and DB2UDB
– IBM DB2 UDB on OS/390 and AS/400
Our Value Proposition to Management
• Realize an immediate, demonstrable ROI
• Alleviate the IT manpower and skills shortage
• Reduce planned and unplanned downtime
• Achieve faster time-to-market
• Improve application performance
• Enhance employee job satisfaction and retention
• Cut costs
Our Value Proposition to Users
• One hour to real work
• Become an instant expert
• Tackle everyday challenges effectively
• Automate tedious tasks
• Produce better results faster
• Achieve greater job satisfaction
Product Awards
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PC Week Labs Analysts’ Choice (3x)
PC Magazine 1999 Development Tool of the Year
Intelligent Enterprise Readers’ Choice
DM Review’s Data Warehouse 100 (2x)
DBMS Readers’ Choice
Computerworld’s 100 Emerging Companies to Watch in 2000.
Traditional Customers
Internet Customers
A Word from Our Customers
"If you spend any amount of time managing your database environment, DBArtisan will pay
for itself several times over.
Michael Hotek, Swynk.com
“I have virtually cut my cross-platform migration time-to-completion by 70% with Rapid SQL
and the Rapid SQL PL/SQL Debugger!"
James Lamb, Los Alamos National Labs
"With Rapid SQL, DBArtisan and DBArtisan Change Manager, I get the intelligent workflow
component - these tools think and work the way I do."
Rich Holoch, Phoenix Pop
“You don't have to be a seasoned Oracle expert to use DBArtisan. It gets people up to
speed without a lot of training. Using it actually improves the system and teaches me more."
Andy Martin, Garden.com
“With the same staff, we can now do two or three times as much... For us, Rapid SQL is a
necessity."
Kevin McQuillen, Cybergold
“I don’t even know how I would accomplish my job without ER/Studio.”
Raul Pubill, American Heart Association
Over 30,000 current customers
Three Product Families
• ER/Studio for Database Design & Java
Application Generation
• Rapid SQL for Database Development &
Web Programming
• DBArtisan for Database Administration &
Migration
ER/Studio Overview
An intuitive environment for visual data modeling,
including designing and maintaining operational,
decision support, and web application databases.
• Logical and Physical Database Design and
Construction
• Power Modeling
• Round Trip Design Capabilities
• Java enabled Application Generator
• Comprehensive Reporting Capabilities
ER/Studio Version 4.0
ER/Studio:
Manage Application Lifecycle
• Design new applications from the ground
up.
• Reverse-engineer existing applications into
easily understood diagrams.
• Forward-engineer code to build new
databases.
• Compare and synchronize live databases
to existing diagrams.
ER/Studio:
Produce Quality Designs
• Create a logical design to transform into
any number of physical designs.
• Synchronize logical and physical designs.
• Maintain and normalize logical designs.
• Isolate and manage subject areas with
submodels.
• Automate tedious, routine modeling tasks.
• Automatically migrate foreign keys.
ER/Studio:
Improve Application Quality
• Insert,edit,and query data on the fly with
ER/Studio’s AppGen.
• Analyze existing designs and implement
changes directly to the database.
• Use wizards to validate designs.
• Create instant Java Application prototypes.
ER/Studio:
Create Comprehensive Reports
• Automatically generate an HTML report to
the web.
• Publish presentation-quality reports to
Microsoft Word
• Export and import data models in XML
format.
• Provide business users with an interactive
environment for viewing data models.
ER/Studio:
Understand Your Databases
• Capture business requirements and
translate them into applications.
• Build and maintain large, complex
databases.
• Understand and manage mission critical
database designs.