Transcript Communication Process & Network

SELF LEARNING MODULE 1
CHAPTER 2
COMMUNICATION PROCESS &
NETWORK
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SELF LEARNING MODULE 1
CHAPTER 2
CONTENT
 Objectives
 Introduction to
communication process
 Communication model
 Elements of communication process
 Video link- communication process
 Organizational network
 Kinds of network
 Video link- poor communication
 Examples -poor communication
 Learning
 Test yourself
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OBJECTIVES

Facilitates to personal effectiveness

Helps an individual to network with people

Influences motivation for enhanced performance

Facilitates better understanding of environment

Builds better understanding between superior &
subordinates.
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CHAPTER 2
INTRODUCTION
 Communication
is
the
process
of
conveying
information between two or more people.
 The
communication process is the steps we take in
order to achieve a successful communication.
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CHAPTER 2
COMMUNICATION MODEL
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MAJOR ELEMENTS OF COMMUNICATION
PROCESS
 Sender:
The person who intends to convey the message with the
intention of passing information and ideas to others is known
as sender or communicator.
 Ideas:
This is the subject matter of the communication. This
may be an opinion, attitude, feelings, views, orders, or
suggestions.
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 Encoding:
Conversion of subject matter into the symbols is the
process of encoding.
 Communication
Channel:
The person who is interested in communicating has to
choose the channel for sending the required information, ideas
etc.
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 Receiver:
Receiver is the person who receives the message or for
whom the message is meant for.
 Decoding:
The person who receives the message or symbol from the
communicator tries to convert the same in such a way so that
he may extract its meaning to his complete understanding.
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 Feedback:
Feedback is the process of ensuring that the
receiver has received the message and understood in the
same sense as sender meant it.
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COMMUNICATION PROCESS
 https://www.youtube.com/watch?v=Btj94IHVc6I
 https://www.youtube.com/watch?v=bf490h3Q0zY
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COMMUNICATION NETWORKS
Communication networks refer to regular patterns
of interaction among people and a systematic flow of
information.
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KINDS OF NETWORK IN ORGANIZATION
 Formal
Network
All organizational policies and decisions originate from
the top hierarchy and they flow down through the managers
and supervisors to the lower-level employees.
It flows in 3 directions:
a)
Downward
b)
Upward
c)
Horizontal
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DOWNWARD NETWORK
This occurs when superiors send down messages to their
subordinates.
Superior
Communication Flow
Subordinate
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UPWARD NETWORK
Messages that are sent by subordinates to superiors are
labeled as upward communication.
Superior
Communication Flow
Subordinate
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HORIZONTAL NETWORK
Also known as lateral communication, messages, here,
are passed on between employees working at the same
organizational levels.
Employee 1
Employee 2
Communication
Flow
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Employee 3
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INFORMAL NETWORK
 As
formal communication networks have inherent
problems of command and control, the idea of informal
communication network emerged with employees
playing the lead role.

The informal communication network is also labeled as
grapevine.
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GRAPEVINE
 Is
mainly the network of ‘who talks to who’.
 People
cluster around to express their feelings without
any inhibitions.
 It
take place in corridor, near the water cooler, in
washrooms, lunch rooms,
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POOR COMMUNICATION
 https://www.youtube.com/watch?v=TwaLTpnozP4&inde
x=2&list=PL058A82A702A180CF
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POOR COMMUNICATION EXAMPLES
 Star Princess
Cruise Lines:
In April 2012, passengers on the cruise ship Star
Princess told members of the ship’s crew that they had
spotted a fishing boat that showed signs of being in distress.
Yet the ship didn’t stop to provide aid, and two people on the
fishing boat later died of dehydration. Later, the cruise-line
company issued a statement that cited a “breakdown in
communication in relaying the passengers’ concern.”
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 British
CHAPTER 2
Petroleum:
The blowout of the Deepwater Horizon offshore oil
rig, in April 2010, resulted in a massive crisis for BP and its
partners. Among the key factors that contributed to the
disaster were “poor communications” and a failure “to
share important information,” according to a report on the
White House commission that studied the incident.
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TEST YOURSELF:
 The
common frame of reference between the sender and
the receiver of a message means…?
a.
The sender and the receiver are still caught up in their
b.
“message noises”
c.
Both
the
sender
and
the
receiver
have
common
understanding of the message
d.
The mirror reflection of the message has not been
established
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TEST YOURSELF:
 Grapevine
is active in an organization when…..?
a.
formal network of communication is weak
b.
too many people meet at the same time to talk
c.
there is some problem at workplace
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TEST YOURSELF:
 The
other name of Horizontal Communication is…?
a.
Lateral Communication
b.
Collateral Communication
c.
Collaborative Communication
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TEST YOURSELF:
 By
and large today’s organizational communication
climate is…?
a.
more formal and less informal
b.
more informal and less formal
c.
more professional and less casual
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LEARNINGS
 The
process of communication tells you that there are several
elements that play an integral part to make it interactive.
 As
networks have inherent problems, modern managements,
through team-work, meetings and open-door policy, have
reduced the influence of the grapevine.
 Grapevine
can also be put to good use.
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