Transcript Vision to Victory

Steve Bergman
Executive Vice President, Digital Distribution
Why Deluxe is Interested
in the DCI Specifications…

Established in 1915 by Fox Film
Corporation, and for next 75 yrs

World’s Largest Film Laboratory
(over 1.5B metes in 2004)

Laboratories in Los Angeles,
Toronto, London, Rome,
Barcelona, Madrid and Sydney.
Strategic relationships South &
Central America, and Asia.

Add’l business units provide the
major Hollywood Studios with
End-to-End Services
Why Deluxe supports the DCI
Specifications

The specs clearly articulate the Digital Cinema
requirements of the 6 major Hollywood Studios who drive
global box office.
 The
specs remove uncertainty in the marketplace and
makes the role for Deluxe very clear: to continue to
provide end-to-end services to the film industry.
 We
recognize all the hard work that Walt Ordway, Howard
Lukk, Jim Whittlesey, Steve Tsai and their team put in over
the past nearly 3 years – and applaud their efforts to
include all members of the film community in the process.
The DCI Spec builds on
Deluxe’s Core Competencies
Technological Innovation
› 5 Academy Awards for Technical Achievement
 Color
Management
› From Origination through any Distribution Channel
 Anti-Piracy,
Security & Forensics
› Worldwide Leader in Tracking Piracy
 Asset
Management
› Elements of Masters, AND Versions of Masters
 Global
Distribution Reach Across All Formats
› From Theatrical Release thru DVD and Broadcast
Trusted Partner for nearly 90 years
Deluxe’s Services Span the Content
Value Chain & Distribution Markets
Content Creation
Content Management
Content Distribution
Lab
DMM
DFS / ETS
• Film Processing
• Data Centric Content
Storage & Repurposing
• Print Logistics & Delivery
• Collateral Assets Storage
& Fulfillment
DMM
• Print & Film Dailies
• Forensic Coding
EFILM
• Digital Intermediates
• Digital Dailies
DDS
• Trailer Placement
Digital Cinema
• Online Sales & Marketing
Tools
• Physical Media
Distribution
• Trailer Breakdown &
Fulfillment
• Collateral Assets Delivery
• Menuing, Subtitling
• Content Production
DS&P
Deluxe Digital Cinema
• Network & Physical Media
Delivery of Digital Cinema
Content
• HD/SD Video Dailies
• Video Mastering/QC
• Sound Mixing/Editorial
Deluxe Digital Distribution
CFX
• Data-Centric Content
Delivery
• Digital Optical Effects
Technology
Innovation
Color
Management
Global
Distribution
Asset
Management
Specialty Mkt
Early Window
DMS
• DVD Manufacturing,
Distribution & Supply
Chain Mgmt
• CE&A
Film
Security
Trusted
Relationship
Television
Home
Entertainment
Mobile
Entertainment
Online
Entertainment
DCI Spec & the Deluxe
Motion Picture Content Value Chain
35mm
Dailies
Film
Capture
Digital
Capture
Develop
Film
Digital
Dailies
Post
Production
Digital
Intermediate
Release
Printing
Physical
Distribution
DCinema
Mastering
Digital
Distribution
Compression,
Encoding
& Authoring
DVD Replicat’n
&
Distribution
Digital
Asset
Management
Format
Conversions
Feature Distribution Services
 Depots:
32 in US, 6 in Canada, 4 in UK
› Returns, Inspections, Rejuvenations, Destructions
 Print
Control
› Booking, Move Over, Hold Over, COD, Circuit
 Logistics
› Lab to Depot, Depot to Theatre, Theatre to Theatre
 Real-Time
Inventory System
› Clients check status at Lab, Depot, or Theatre
Forensic Coding Technology (FCT)
 End-to-End
Solution for Anti-Piracy
› Code Placement
› Manufacturing
› Packing, Delivery & Logistics
 Forensics
Department
› Statistic Reports
 Multi-Layered
 Patents
Security
Pending
FCT Statistics
 84
Theatrical Releases since deployment summer
2003
 Used
100% on all Major Releases by: Fox,
Paramount, MGM, Miramax, New Line, Sony
 99.9%
 325+
 90%
success on tracking to unique source
pirated copies received and reviewed to date
camcorded from theatre
 5%
telecine
 5%
misc.
Deluxe Digital Cinema:
Building on 90 years of Technological Innovation
 Manage
Transition Seamlessly: no add’l client staffing
 Explore
new Digital Services, often at request of Studios
› Costs cheaper with shared infrastructure across multiple Studios
 Leverage
existing businesses, relationships, & experience
› Color Management: Negative thru Exhibition, Home & Devices
› Anti-Piracy: Security & Forensics
› Asset Management: Post-production thru International Versioning
› World-wide reach across Distribution Channels
 Key
Building Blocks already in place:
› EFILM, Deluxe Digital Studios, Capital FX, DSP, DMM & DFS / ETS
Steve Bergman
Executive Vice President, Digital Distribution