Transcript Emotional Appeals

The Art of
Persuasion
Objective
I
can identify persuasive vocabulary, like
bandwagon (peer pressure), testimonials,
or emotional appeal (loaded words) which
are used to influence readers’ opinions.
Today you will learn three types of persuasive
vocabulary, their definitions, and examples
of each.
The Art of Persuasion
First, what is it?
Persuasive text is a type of writing intended to
convince the reader to think, act, or feel a certain
way about something.
Effective persuasion appeals to both the
intellect (mind) and emotions (heart).
Other forms of the word: persuade, persuasive
Essential Questions
 What
is persuasive vocabulary?
 How is it used?
 What is the difference between the
persuasive vocabulary styles?
Warm up


Divide slate in half.
Label left synonyms and the right side
antonmys.
I persuaded my mother to let me
spend the night at my friend’s
house.

Write words that mean the same as
persuade under synonym, and words that
mean the opposite under antonym.
The Art of Persuasion

I persuaded my mother to
let me spend the night at
my friend’s house.
 Synonyms:
Convince, ask, sway,
influence, win over
 Antonyms
Beg, whine, demand, order,
insist
There are many techniques, or
ways, to persuade someone.
 Bandwagon
(Peer Pressure)
 Testimonial
 Emotional
Appeal
 Loaded Words = Descriptive Words
 Exaggeration = Stretching the Truth
Bandwagon = Peer Pressure

The bandwagon technique convinces the
reader that everybody else is doing it and
they need to belong in the group.
 It works on the fear of not “being cool” or
“doing what everyone else is doing.”
Bandwagon Examples
 Your
Grandpa does it…
 Your
Mom does it…
 Even
your boss does it.
Bandwagon Examples
Well, I
guess I will
have a
cigar too.
Bandwagon Examples
 “I
want to be a
 Choosy
Kid!”
moms choose Jif!
Testimonial
 The
testimonial technique tries to
convince the reader by using a famous
person or someone who looks normal.
 The
testimonial tries to connect the writer’s
opinion to the reader’s feeling about this
person.
Testimonial Examples
What he says about the
SUBWAY® brand:
"The SUBWAY® chain
helped save my life over and
over.
I can't ever repay that."
Testimonial Examples
“I’ve lost 75 pounds on
Jenny Craig!
Have you called Jenny
Craig yet?”
Testimonial Example
Kid Tested.
Mother Approved.
Emotional Appeal = Loaded Words =
Descriptive Words
 The
writer uses emotional appeal by
using words that make the reader feel
strongly about the topic.
 The writer usually appeals to:

Fear, anger, empathy or joy.
 The
words the writer uses are called
loaded words.
Emotional Appeal Example
 It
is imperative that
airports have metal
detectors.
Someone could be
hiding a weapon
and a massacre
could happen.
What emotions are evoked by this ad?
Emotional Appeal Example
For
just
$0.70 a day,
you can
make a
difference in
a child’s life.
What emotions are
evoked by this ad?
Loaded Words =
Descriptive words
The loaded language
technique uses words
that cause a strong
feeling.
Once the reader is
feeling strongly, he or
she may be more likely
to agree with the writer.
What is the loaded word
in this ad? What feeling
does it make the reader
have?
Loaded Words
When a mother
reads the word
“groovy” in this ad
for a popular kids’
lunch box food,
what emotion do
you think she will
feel?
What could this
feeling make her
want to do?
Exaggeration
 Exaggeration
persuades audiences by
“stretching the truth” and making things
seem believable which are more unlikely
to happen. (Example: If you buy these
shoes, they will make you fly!)
Examples of Exaggeration using an
Advertisement
 Endless


Ocean for the Nintendo Wii
Come explore Endless Ocean! The
relaxed and calm atmosphere of the
game gives divers the freedom to
explore special locations such as
shipwrecks and underwater ruins,
discover and interact with sea-life,
complete fish logs or simply relax in the
soothing environment.
In the ad above, “ ‘explore Endless Ocean’, ‘freedom to explore’,
‘discover and interact with sea-life’, and ‘simply relax’,” are
examples of exaggeration.
Conclusion





The __________________ technique (or _______ _________)
is effective by persuading the reader to believe that “everyone
else is doing it” or “everyone else is using it (product).”
The __________________ technique uses words or quotations
from an ordinary person or a celebrity that supports the
writer’s argument/position.
_______________ __________ (or ___________ _______)
techniques can be extremely effective in persuading the reader
to act on a feeling.
As readers & writers of persuasive text, we must learn to
recognize various techniques in order to understand the
writer’s position.
If we focus on the facts instead of the feelings, we will make a
better decision about the writer’s opinion.
Conclusion
• The Bandwagon technique (or Peer Pressure) is effective by
persuading the reader to believe that “everyone else is doing it”
or “everyone else is using it (product).”
• The Testimonial technique uses words or quotations from an
ordinary person or a celebrity that supports the writer’s
argument/position.
• Emotional appeal techniques (or Loaded Words) can be
extremely effective in persuading the reader to act on a feeling.
• As readers & writers of persuasive text, we must learn to
recognize various techniques in order to understand the writer’s
position.
• If we focus on the facts instead of the feelings, we will make a
better decision about the writer’s opinion.