Transcript ROYALGOLD COMPANY PROFILEx

SINCE 1987
CONTENTS
1. Company Introduction
2. Concept of ROYAL
3. Efficacy of Gold
4. Seven Features of Royal Cosmetics
5. Product Line up
6. Shop
7. Public Relations(PR)
SINCE 19872
1. Royal Green Korea Co., Ltd
Company Introduction
• Established in 2003 by joint venture agreement with
Royal Cosmetics Japan
• Export Cosmetic Containers, Groceries, Beauty
Supplies, Promotional Products and other idea products
• Official launching in the domestic market as of February
2011 since its preparation from June 2010
• Introduced “Made in Korea” local ‘Royal Gold’ brand products in 2012 using technology
developed from Korea-Japan technical cooperation
• Current Goals of Royal Green Korea Co., Ltd
• Set up domestic distribution business network
• Expand brand and product line
• Nurture more ‘Royal Mania’ in the world through active exports
SINCE 19873
1. Royal Green Korea Co., Ltd Company Outline
Company
Name
C.E.O
Established
Capital
Location
Royal Green Korea Co.,Ltd
Kwon, Hee-Sook
June 1, 2003
200 million Won
Suite 1313/801,Life Officetel,
61-3 Yeouid-dong,Yeongdeungpo-gu,
Seoul,Korea 152-731
SINCE 19874
1. Royal Green Korea Co., Ltd Company History
- Established Korea-Japan joint venture company
2003.06.01
“Royal Green Korea Co., Ltd.”
-Started exporting cosmetics containers
2008.11.03
- Started to develop local brand cosmetics
2010.02.15
- Started exporting NEW version of cosmetics containers
2011.02.11
- Started selling Japanese imported brand “Royal Herb”
- Introduced to domestic Duty-Free shops (17 shops including
2012.08.08
Seoul, Busan, Jeju, etc.)
- Started selling “Royal Gold” brand in local market
SINCE 19875
2. Concept of ROYAL - The beauty oriented by Royal Cosmetics.
1. Pure Gold
- Occurrence of micro current negative ion same as the human body
- Active metabolism
- Accelerate blood circulation
- Detoxification
- Natural Preservative
- Protection against light dispersion and UV light penetration
- Increase penetration of active ingredient
2. Yeast
- Filtered liquefied Jewelry yeast fermentation
- Fermented liquefied jewelries such as Pearls, Diamonds, Turquoise,
Opal, etc. have been filtered and added for skin whitening and skin
soothing effect
3. High-Enriched
- Combination of purified water from steamed rose and filtered liquid
from jewelry yeast fermentation
- Manifestation moisturizing and breathing cosmetics without blocking
skin pores thru enriching natural vegetable ingredient
SINCE 19876
3. Efficacy of Gold - Gold Story
“Works on heart, liver and kidney to smooth infant colic, calm the
temper, and nourish kidneys”– DONGUIBOGAM
1.
Acceleration of blood circulation due to ionic action
(effective for skin anti-aging and removal of freckle)
2. Activation of skin due to accelerated hormone secretion
(Ant-wrinkling of skin and removal of freckle)
3. Healing of wounds due to detoxification
(Prevention for various skin inflammation, treatment of acne)
4. Enhancing dieting due to blood circulation promotion
(Gold Needle effect)
『동의보감』
SINCE 19877
3. Efficacy of Gold - Gold Story
" Uniformed ingredient, acidic and not poisonous, it’s good for viscera
and healing children’s convulsion.” – BONCHOGANGMOK
" Treat dermatitis and removal source of inflammation through
detoxification acts of Gold“ – BONCHOGANGMOK
1. Nerve stabilizing function
(soothes one’s mind when unstable or under sever shock)
2. Detoxification
(Emits various toxic substances absorbed from the body)
3. Skin purifying function
(Effective for various skin diseases such as boils, infected boils, pyosis,
etc.)
『본초강목』
4. Other efficacies
SINCE 19878
4. Seven Features of ROYAL Cosmetics
1. Gold flake
• Pure gold’s antioxidant effect promotes skin’s own regeneration ability to make
clean skin and maintain skin elasticity
2. Non-Oil
• Oil is usually added to cosmetics to keep moisture from evaporating
• Plant extracts can keep skin moisturized without oil
3. Non-Animal
• Cosmetics made mainly out of the plant extracts which have been selected carefully
• No animal ingredients have been added
4. Natural
• No added chemical scents or color additives
SINCE 19879
4. Seven Features of ROYAL Cosmetics
5. Exfoliating
• New skin cells are generated only if the old skin cells are removed
• By removing dead skin cells or dirt from pores, our product helps to maintain
healthy skin by keeping proper skin cell cycle.
6. All-skin Types
• For all skin types; including normal, dry, oily, and/or combination
7. Simple and Economical
• One cream has the effect of using various kinds of cosmetics such as toner, lotion,
eye cream, essence and nourishing cream.
• It is simple and very economical.
 Too much cosmetic can actually cause skin trouble and disturb our skin from breathing
 Washing and moisturizing! 2 simple steps are enough for moisturizing care
SINCE 198710
4. Efficacy of Gold
1. Anti-aging of skin, removal of melasma
- Acceleration of blood circulation due to ionic action
2. Anti-wrinkle of and removal of freckle
- Activation of skin due to accelerated hormone secretion
3. Prevention various skin inflammation, treatment of acne
- Healing of wounds through detoxification
4. Acceleration of blood circulation
- Maintenance of healthy skin due to promoted blood circulation
SINCE 198711
5. Product Line up
EX Line
Queen Soap
mini Line
SS Cream
21 Line
SINCE 198712
5. Product Line up – Royal Gold EX Line
Features of EX Series
Skin care product for all skin types (all age & all skin)
▶ Excellent for dry skin and normal skin
▶ Rich moisture Skin Care with highly enriched ∙ Jewel fermented ∙
Non-oil contents
▶ Improves the skin texture and skin tone to more clearer form
Product using order
▶ Face Cleansing -> EX Cream -> EX Lotion
(if intense moisturizing is needed)
SINCE 198713
5. EX Line – EX Cream
• Product Characteristic
▶ Rich moisture cream with highly enriched ∙ Jewel fermented ∙ Nonoil contents
▶ Improves the skin texture and skin tone to more clearer form
▶ Aids in skin elasticity
• Product Description
It is an All-in-One product which has combined functions of toner, lotion,
essence, cream and scrub products. It is easily absorbed into skin due to its
gel feature. Combination of plant extracts and liquefied yeast fermentation of
jewels such as gold, diamond, turquoise, opal, give glossy and elastic skin.
Rich amount of moisture and nutrition keeps skin soft and smooth.
• How to Use
▶ Face Cleansing -> EX Cream -> EX Lotion
▶ After cleansing, pump the product 2~3 times and apply from the center of
face to outer areas by tapping gently to help absorption
▶ 1~2 times a week for face cleaning (removal of dead skin cells or dirt
from pores): Pump 3 times the usual amount and leave on 5 minutes after
applying, then wash with tepid water
Volume 50g Retail Price USD 248
Volume 30g Retail Price USD 133
SINCE 198714
5. EX Line – EX Lotion
• Product Characteristics
▶ EX Lotion which enhances the absorption of EX Cream
▶ Prevention of evaporation of moisture for continuous moist feel
▶ Double moisturizing effect on dry and sensitive areas
• Product Description
EX lotion is the last step which perfects the Royal Cosmetics EX series. It gives
additional moisture to the rough and dry skin to make clearer and more elastic
skin. The synergy effect is to increase when used with EX Cream or it can be used
when concentrated moisturizing is necessary.
•How to Use
Volume 35ml Retail Price USD 186
Volume 30ml Retail Price USD 133
▶ Face Cleansing -> EX Cream -> EX Lotion
▶ Pump 2~3 times onto the palm and apply from the center of the face working
towards the outer areas by tapping gently to help absorption; put more on the
skin that is very dry
▶ For Moisturizing care (Lotion Mask)
Once or twice each week, pump 12 times of EX Lotion onto a sheet of mask
and press the mask gently onto the face. Leave on for 5 minutes and remove
the mask
SINCE 198715
5. Product Line up – 21 Line
Features of 21 Series
Skin Care product for young and sensitive skin types
▶ For sensitive ∙ complex ∙ oily skin types
▶ Highly enriched ∙ Non-oil Pure Sensitive Skin Care
▶ For improving sensitive skin and soothing troubled skin
Product using order
▶ Face Cleansing -> 21 Cream -> 21 Lotion
(if intense moisturizing is needed)
SINCE 198716
5. 21 Line – 21 Cream
• Product Characteristics
▶ Highly enriched ∙ Non-oil Mild Moisture Cream
▶ For improving sensitive skin and soothing troubled skin
▶ Aids in skin elasticity (maintenance of moisture balance in the skin)
• Product Description
It is an All-in-One product which has combined functions of toner, lotion, essence,
cream and scrub products. It is a lighter cream leaving the skin feeling fresh and
moisturized all day long. Not only is the cream easily absorbable due to its gel
feature, the cream keeps the balance of moisture in your skin without the
stickiness of the oil, but the combination of all herbal extracts turns the dry and
sensitive skin into glowing healthy skin
• How to Use
Volume 50g Retail Price USD 186
Volume 30g Retail Price USD 95
▶ Face Cleansing -> 21 Cream -> 21 Lotion
▶ Pump 2~3 times onto the palm and apply from the center of the face working
towards the outer areas by tapping gently to help absorption
▶ 1~2 times a week for face cleaning (removal of dead skin cells or dirt
from pores): Pump 3 times the usual amount and leave on 5 minutes after
applying, then wash with tepid water
SINCE 198717
5. 21 Line – 21 Lotion
• Product Characteristics
▶ 21 Lotion which enhances the absorption of 21 Cream
▶ Prevention of evaporation of moisture for continuous moist feel
▶ Double moisturizing effect on dry and sensitive areas
• Product Description
21 Lotion is the last step from perfecting the 21 Series. It gives an even higher
moisturizing effect to rough and dry skin turning it into a more clear, moist and
elastic feel. The synergy effect is to increase when used with 21 Cream or it can be
used solely on its own when concentrated moisturizing is necessary.
• How to Use
▶ Face Cleansing -> 21 Cream -> 21 Lotion
▶ Pump 2~3 times onto the palm and apply from the center of the face working
towards the outer areas by tapping gently to help absorption; put more on the
skin that is very dry
▶ For Moisturizing care (Lotion Mask)
Once or twice each week, pump 12 times of 21 lotion onto a sheet of mask and
press the mask gently onto the face. Leave on for 5 minutes and remove the
mask to feel your skin more moisturized.
Volume 35ml Retail Price USD 143
Volume 30ml Retail Price USD 95
SINCE 198718
Super Special Cream
5. Product Line up - SS Cream
• Product Characteristics
▶ For all skin types
▶ Highly enriched ∙ Jewelry fermented ∙ Non-oil Super Special Cream
▶ Improving dull skin tone into its natural, clear bright tone
▶ Helps maintain skin elasticity (sustain skin's moisture balance)
• Product Description
Orchid and Donarium Cherry blossom extracts give the power to every skin
layer to not only make the skin healthier and smoother but all-natural-plant
ingredients enhance the absorption of nutrients to make the skin moist and
radiant. In addition, the cream helps the skin maintain the moisture balance in
order to prevent skin irritation and to make skin resilient.
• How to Use
35g
Retail Price USD 1,429
▶ Use every morning and night, immediately after cleansing
▶ Use the Gold stick and take adequate amount of SS Cream and spread on the
face starting from the center and towards the outer regions. Pat face gently
to help the cream absorb better into the skin.
SINCE 198719
High Quality Beauty Soap
5. Product Line up - Queen Soap
• Product Characteristics
▶ For all skin types
▶ Composed of natural ingredients freeing from skin irritation
▶ Completely removes the impurities and sebaceous matters accumulated on skin
▶ Skin soothing effect (contains Sol-m, patent substance for preventing and treating
allergic diseases)
• Product Description
Gold Soap has the scent of Phytoncide which has the ability to sooth both the body
and the mind. The soap does not cause any skin irritation as it is a natural Gold Soap
which consists of natural ingredients. The soap completely removes the excessive
impurities and sebum to prevent the skin from skin troubles and to calm the skin.
Patent substance ‘Sol-m’ which prevents and treats allergic diseases is also in the soap
to help you maintain moisturized skin even after cleansing.
• How to Use
▶ Use every morning and night
▶ Roll the soap on the palm for about 10 times adding little bit of water to create
bubble foam (※ More bubbles will form if you use the face sponge)
▶ Use cold water to rinse for the last time
※ If using the soap to remove the make-up, washing twice is recommended
Weight 100g
Retail Price USD 29
SINCE 198720
6. Duty Free Shop
 Seoul – Beauty CoCo, Beauty Face, Art Korea, A Plus, C&C, IBC Cosmetic
 Busan – Jinsunmi, C&C
 Jeju – J Plus, Jinsunmi
SINCE 198721
6. Duty Free
SINCE 198722
6. Facial Treatment
PURTE Facial Treatment facility in Inchon
SINCE 198723
7. Public Relations (bnt News)
※ Weekly promotion for Korea and China at the same time through internet newspaper bnt; especially for
Fashion, Beauty, Entertainment, Cultural contents
SINCE 198724
7. Public Relations (bnt News)
SINCE 198725
7. Public Relations (bnt News)
SINCE 198726
7. Public Relations (Golf Guide)
※ Every month, product promotion through the nation's top golf professional
magazine GOLF GUIDE
SINCE 198727
7. Public Relations(PR)
Broadcaster Soo Jin Lee &
Seung Hyun Park
Broadcasters Soo Jung Lee
Singer Li Na Chae
Singer Chan Hyue So
Singer Ji Hyun Kim
SINCE 198728
# HALAL CERTIFICATE
Muslim religious groups are Halal certified (Halal) certification
SINCE 198729
SINCE 198730
SINCE 198731
Thank You
SINCE 1987