Transcript startup_business

Sybase Startup.Com
A Complete Solution for Startup.coms
Startup.Com Training
Sybase Confidential
Agenda
 Business Realities for Startup.coms
 Solution Requirements
 HA, JAVA, WP list
 Architectural Design Considerations
 Sybase Solution for Startup.coms
 What is Sybase Startup.Com?
 Adaptive Server Enterprise
 Enterprise Application Server
 PowerDesigner Object Architect
 Benefits of Sybase Start-up.Com
 Customer Success
Startup.Com Training
Sybase Confidential
Business Realties for Startup.coms
 Limited IT budgets for world-class architectures
 Must rapidly develop prototype to prove business case with
limited resources
 Production environment must be up and running in “web time”
after funding is secured
 Minimum development costs
 Flexible deployment costs that scale
 Seek risk free enterprise architectures
 Migration from prototype to production
 Develop and deploy robust and stable e-commerce applications
 Availability, scalability, security, support and services
 Unable to predict future architectures
 What is your projected subscriber base?
 What is your strategy for acquiring new customers?
Startup.Com Training
Sybase Confidential
Solution Requirements for Startup.coms
 Availability - .Coms are open 24 x 7 and can never go
down
 Scalability - capacity to support enormous and rapid
growth
 High performance while executing secure and reliable
transactions
 Rapid development environment with robust and
flexible deployment options
 Ease of use for customers
 Transparent access to all relevant systems
 Infrastructure for future integration with legacy systems
and data
Startup.Com Training
Sybase Confidential
Architectural Considerations
 What type of business are you in?
 Business to consumer vs. business - business
 High transactions vs. storage
 What are your site characteristics?
 A large number of subscribers will mean a large
volume of transactions
 Built in authentication
 Distributed architecture
 Load balancing
 Scaling
 What are your up-time goals?
 What is your average page-load time?
 What are your response time goals?
 Dynamic or static web architecture?
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Architectural Considerations
 Support for multiple client types required?
 Ultra-thin, Java, Client/Server
 Support multiple component models required?
 Java, C++, PB, etc.
 Static vs. Dynamic?
 Most sites will be dynamic
 No frames
 Lump queries together
 Design for simple interfaces/lowest common denominator
 No Java or Javascript
 Future open architecture for wherever clients,
customers or partners data currently resides?
 Sybase, Oracle, Mainframe, etc.
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Design Goals for Startup Architectures
 First proof of concept architectures tend to be simple and
inexpensive
 As site matures, additional needs arise and architecture
changes
 Key aspects often overlooked:
 Availability - Fault Tolerance
 No protection against partial or complete failure
 Scalability
 Initial hardware and software investment barely supports
volume growth
 Productivity
 Development and deployment flexibility
 Security
 Protection for the customer, and you
Startup.Com Training
Sybase Confidential
Sybase Startup.Com Solution
 Complete Software/Service solution for Startups
 PRODUCTS:
 Adaptive Server Enterprise 12.0 - 2 copies, 10 seats
 High Availability (2)
 Java (2)
 Enterprise Application Server Developer Edition 3.5 - 5 seats
 Power J
 jConnect for JDBC
 PowerDesigner Object Architect 7.0 - 1 seat
 SERVICES:
 Extended 24 X 7 technical support and upgrades
 1 day of professional services consulting – onsite
Startup.Com Training
Sybase Confidential
Availability with Sybase Startup.Com:
Adaptive Server Enterprise 12.0
 Continuous Database
Availability
Availability
Sybase
Startup.com
Scalability
Productivity
 Automatic Server Failover
 Automatic Client Failover
 Highly Scalable
 Realtime Database
Maintenance & Tuning
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Monitor: Q Diagnostics
Manage: Sybase Central
Maintain: Online Utilities
Deploy: License
Management
Startup.Com Training
Sybase Confidential
Availability with Sybase Startup.Com:
Continuous Database Availability
Server High Availability
Primary
Server
 Active/Active configuration
 Integration with vendor HA
solutions
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Sun - Sun Cluster
IBM - HACMP
HP - ServiceGuard
Compaq - TruCluster
Windows NT - MCS
 Automatic Database Failover and Recovery
Companion
Server
Primary
Server
x
Companion
Server
Startup.Com Training
Sybase Confidential
Scalability with Sybase Startup.Com:
Adaptive Server Enterprise 12.0
 Load balancing
Availability
Sybase
Startup.com
Scalability
Productivity
 Resource governor and
logical process manager
 Multiple network engines
and affinity scheduling
 Parallel query execution
and parallel I/O
 OpenSwitch:
 Load balancing and
chaining
 Connection cache
 Resource governing
Startup.Com Training
Sybase Confidential
Scalability with Sybase Startup.Com:
Enterprise Application Server
 Load balancing
 Instance, thread, and
database connection
pooling
 Allocation of application
accesses and
transactions to the least
used server hardware
 Access to a broad range
of popular databases
 JDBC and ODBC
support
Browser
HTTP
PB App COM
Java App
EJB
EA
Server
CORBA
C, C++ App
Java Applets
JDBC
Startup.Com Training
Sybase Confidential
Flexibility with Sybase Startup.Com:
Enterprise Application Server
 Support for every
major component
model
 Support for every
major client model
 Support for every
major database access
system
 Enterprise Class
Services
 Open design
supporting any front
end, back-end or
development
paradigm
Client
HTTP(S)
IIOP(S)
Web Server
CGI, ISAPI,
NSAPI
Enterprise Application Server
Wrapper
Wrapper
Logic
Wrapper
Adapters
Logic
Wrapper
Enterprise
Systems
Startup.Com Training
Sybase Confidential
Sybase Application Server (EAS):
The Quintessential Internet Glue for Startup.coms
High Speed Connectivity
High Speed Connectivity
HTTP
TDS
IIOP
JDBC - ODBC
Sybase CT-lib
Oracle OCI
Java
Java
ActiveX
Session
Management
ActiveX
Role Based
Security
Naming
Services
Web
Power Builder
PowerBuilder
C/C++
Result Set
CORBA
Transaction
Management
Object Instance Connection
Pooling
Pooling
Multi-byte
Character Sets
Sybase
Mainframe
Custom
Services
Multi-Threaded
Kernel
Enterprise Application Server
Business Logic and Access Rules
Oracle,
Informix,
Microsoft
Use native JDBC to interface from Java directly to Database
Java Applets
Startup.Com Training
Sybase Confidential
Productivity with Sybase Startup.Com:
Adaptive Server Enterprise 12.0
 Productivity Technologies
for Startup.Coms
Availability
Sybase
Startup.com
Scalability
Productivity
 Native Java Support
 Java VM in ASE 12.0
 Java Language Support
 Java Standards
 SQL J 0, 1, 2, Java Beans
 Tight XML Integration
 Manage XML Content
 Store,Manage,Retrieve
 Index and Search
 Generate XML data
Startup.Com Training
Sybase Confidential
The Application Design Life Cycle
Step
Analysis
Design
Implementation
Definition
Deliverable
Data Discovery
(Business Rules and Data)
Data-Flow
Diagrams
Business logic Definition
(Class Diagrams)
Business Rule & Data Definition
(Conceptual Diagrams)
Database Schema
(Java Objects and Database-Resident
Code)
Database Code Generation
(Server)
Class Diagrams
Business Object Generation
(Client, Application Server)
Java / PB
Source Code
Startup.Com Training
Entity
Relationship
Diagrams
Physical Data
Models
Data Definition
Language
Sybase Confidential
Productivity with Sybase Srtartup.Com:
PowerDesigner 7.0 Object Architect
 Forward engineer class diagrams
or conceptual data models into
physical models
SYBASE
 Generate over 30 types of RDBMS
 Forward engineer business logic
from a class diagram
 Database, application server or rich
client
Integrated Database
And Business Logic
Modeling
 Reverse engineer backend
database information
 Both physical and conceptual data
models
 Reverse engineer existing
business logic into a class
diagram
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Sybase
PowerDesigne
r
ObjectArchitect
Startup.Com Training
Sybase Confidential
Benefits of Sybase Start-up.com
Improves Startups Chances of Success
 Rapid set-up of e-commerce infrastruture for a start-up
company
 Enterprise class from the start
 High availability architecture
 Highly scalable
 Fast and easy to get “up & running”
 Flexible development and deployment
 24 x 7 extended support
 Low cost entry point for development
 Work with customer according to their business
requirements
Startup.Com Training
Sybase Confidential
i-gift.com
www.i-gift.com
“We’ve built i-gift.com on
Sybase. I know first-hand
that SybaseStartup.com
was created specifically to
make dot com CIOs’ jobs
easier, and it’s certainly
done that.”
 Business Challenge:
 Create an online gift solution
 Allows individuals and businesses to
give personalized gift certificates
 Redeemable at major malls and
retailers across the U.S.
 Solution:
 i-gift.com, powered by
SybaseStartup.com
 Results:
 Rapid development and deployment
 SybaseStartup.com infrastructure will
support the company’s anticipated
growth
 Enable rolling out additional products
in the future.
- David Bloom, CIO, i-gift.com
Startup.Com Training
Sybase Confidential
SybaseStartup.com
Startup.Com Training
Sybase Confidential