Transcript the mobile channel

THE MOBILE CHANNEL IN
FINANCIAL SERVICES
TARIK HUSAIN
BUSINESS DEVELOPMENT DIRECTOR
ASIAN BANKER SUMMIT
APRIL 2011
MCOMMERCE WITH SYBASE
•
Interoperability between mobile payment networks
with established industry reference points
•
Global leader in mobile messaging services delivering
1.5 billion messages a day with reach to more than
4 billion mobile subscribers
•
Customers include more than 200 leading financial
institutions, and more than 900operators worldwide
•
Complying with industry standards including ISO 9001,
Payment Card Industry (PCI)
•
Certified by the GSM-Association as an official GSMA
Mobile Money Vendor
•
Live mCommerce deployments with more than 15
million end consumers and 20,000 merchants
•
Wholly owned subsidiary of Sybase, Inc., an SAP
Company
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THE MOBILE CHANNEL
 The Latest Banking Channel
 Consumers are adopting the mobile channel faster than they adopted the last
‘new’ banking channel, the Internet.
 Even the Internet has become mobile, as more and more users utilize Mobile
Internet devices.
 Consumers, and their demand for self service, are driving this channel.
 What is Mobile Commerce?
Mobilising the
Banked
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Mobilising the
Unbanked
Mobilising
Payments
Mobilising
Marketing
Mobilising
Remittances
BANKING
Mobilising the Banked
• Transactional Banking Services
• Alerting Services
• Retail
• Corporate
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Mobilising the Unbanked
• Mobile Wallet Services
• Separate Platform from Core Systems
• Micro Banking Services
MOBILE PAYMENTS & MOBILE REMITTANCE
Mobilising Payments
• Can be Implemented anywhere Card
or Cash payments are accepted
• NFC
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Mobilising Remittance
• Utilizing the Mobile device for P2P
Domestic and International
Remittance
MOBILE MARKETING & MOBILE CRM
Mobilising Marketing & Mobile CRM
• Deliver Marketing and Sales messages direct to your customers
• Mobile CRM allows your customer to self service bank information
• Coupons, Offers and Location Based Services
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HOW TO LEVERAGE THE MOBILE CHANNEL
 How Can Banks Leverage Mobile?
 Consumers are demanding access to their Bank using all types of devices and all
types of media, from iPads to Twitter.
 The iPad type devices and Smart Phones are redefining what information
you can provide to your customers while on the move.
 If your systems are down, your customers know about it via Facebook or
Twitter before you do!
 You need to treat this as a real channel, it is not about Mobile Banking anymore,
but about the consumer experience and choice.
 The customer experience is key.
 Banks are offering everything from Loan Origination on Mobile to NFC
Payments to Credit Card offers to Augmented Reality.
 You need a mobile strategy, not just a mobile solution.
 The Mobile Operators are becoming banks, and have led the way in Mobile
Commerce.
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THANK YOU
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