Transcript Chapter 1

UNIT
I
LECTURE
COVERS
CHAPTER’S 1, 2 & 3
CHAPTER 1
Introduction
and
Research Methods
WHAT IS PSYCHOLOGY?
The science of behavior and mental
processes
Behavior—observable actions of a person or animal
Mind—thoughts, feelings, sensations, perceptions,
memories, dreams, motives and other subjective
experiences
Science—an objective way to answer questions based on
observable facts/data and well-described methods
PHILOSOPHICAL DEVELOPMENTS
A
Question: How are mind and body
related?
• René Descartes (1596–1650)—Interactive
dualism
• The mind and body interact to produce
conscious experience
PHILOSOPHICAL DEVELOPMENTS

Another
Question: Nature vs. Nurture
• Are abilities determined by our genes or our
experiences?
• What are the interactions between genetics and
environment?
• What effect does it have on behavior?
• Nature v. Nurture video
PERSPECTIVES
Perspective is a way of viewing phenomena
 Psychology has multiple perspectives
 Biological-study of brain and nervous system that
organize and control behavior.
 Psychodynamic-psychoanalytic approach, Sigmund
Freud. Drives and urges in the unconscious influence
behavior. Early childhood influences shape
unconscious.
 Behavioral-classical and operant conditioning. Behavior
is based on learning and experience. Pavlov and
Skinner.
 Humanistic- behavior reflects innate ‘actualization’,
developed by Maslow and Rogers. Focus on conscious
forces and self perception.

PERSPECTIVES (CONTINUED)
Cognitive- How is knowledge acquired, organized,
remembered, and used to guide behavior.
 Piaget-studied intellectual development
 Chomsky-studied language
 Cybernetics-science of information processing
 Cross-Cultural- study of psychological differences among
people living in different cultural groups. How are people’s
thoughts, feelings & behavior influenced by culture. Are
these innate?
 Evolutionary-application of the process of evolution to explain
behavior. Influenced by Darwin, emphasis on innate and
adaptive behavior.

GOALS OF PSYCHOLOGY
Describe
Explain
Predict
Control
behavior and mental processes
The scientific method
SCIENTIFIC METHOD
 Formulate

Develop hypotheses
 Design


study to collect data
Experimental
Descriptive
 Analyze



data to arrive at conclusions
Use of statistical procedures
Use of meta-analysis
 Report

testable questions
results
Publication
Replication
RESEARCH STRATEGIES

Descriptive—strategies for observing and
describing behavior
Naturalistic observation
 Case studies
 Surveys
 Correlational methods


Experimental—strategies for inferring cause and
effect relationships among variables
DEFINITIONS
Hypothesis—tentative statement about the
relationship between variables
 Variables—factors that can vary in ways that can
be observed, measured, and verified (independent
versus dependent)
 Operational definition —precise description of
how the variables will be measured

SAMPLES AND SAMPLING
Population—large (potentially infinite) group
represented by the sample. Findings are
generalized to this group.
 Sample—selected segment of the population
 Representative sample —closely parallels the
population on relevant characteristics
 Random selection —every member of larger group
has equal change of being selected for the study
sample

COEFFICIENT OF CORRELATION
Numerical indication of magnitude and direction of
the relationship between two variables
Positive correlation—two variables vary systematically
in the SAME direction
 Negative correlation—two variables vary systematically
in OPPOSITE directions

EXPERIMENTAL VARIABLES
Independent
variable (IV)
the controlled factor in an experiment (i.e. the one you
manipulate)
 hypothesized to cause an effect on another variable

Dependent
variable (DV)
the measured facts
 hypothesized to be influenced by IV

EVALUATING MEDIA REPORTS
Be
skeptical of sensationalist
claims
Goal of “shock” media is ratings
Look for original sources
Separate opinion from data
Correlation is not causality
Skepticism is the rule in science.
CHAPTER 2
NEUROSCIENCE AND
BEHAVIOR
Neuron Structure and Transmission
NEURONS AND SYNAPSES
Types of Neurons
Sensory
Motor
Interneurons
SENSORY NEURONS

INPUT From sensory organs to the brain and spinal
cord
Drawing shows a
somatic neuron
Sensory
Neuron
Brain
Spinal
Cord
MOTOR NEURONS
 OUTPUT
From the brain and spinal
cord, to the muscles and glands
Sensory
Neuron
Brain
Spinal
Cord
Motor
Neuron
INTERNEURONS
Interneurons
carry
information
between other
neurons only
found in the
brain and
spinal cord
Sensory
Neuron
Brain
Spinal
Cord
Motor
Neuron
HOW NEURONS COMMUNICATE
Neurons communicate by means of an electrical
signal called the Action Potential
 Action Potentials are based on movements of ions
between the outside and inside of the cell
 When an Action Potential occurs, a molecular
message is sent to neighboring neurons

NEURON TO NEURON
Axons branch out and end near dendrites of neighboring
cells
 Axon terminals are
the tips of the axon’s branches
 A gap separates the axon terminals from dendrites
 Gap is the Synapse

TYPES OF NEUROTRANSMITTERS
Acetylcholine
Dopamine
Serotonin
Norepinephrine
GABA
Endorphins
DISRUPTION OF
ACETYLCHOLINE FUNCTIONING
 Curare—blocks

ACh receptors
paralysis results
 Nerve
gases and Black Widow spider
venom; too much ACh leads to severe
muscle spasms and possible death
 Cigarettes—nicotine works on ACh
receptors
 Loss of Ach linked to Alzheimer’s
DOPAMINE
Involved
in movement,
attention and learning
Dopamine imbalance also
involved in schizophrenia
Loss of dopamine-producing
neurons is cause of Parkinson’s
disease
Linked to Parkinson’s Disease
SEROTONIN
Involved
in sleep
Involved in depression
 Prozac
works by keeping serotonin in
the synapse longer, giving it more
time
to exert an effect
NOREPINEPHRINE
Arousal
“Fight
or flight” response
ENDORPHINS
Control pain and pleasure
 Released in response to pain
 Morphine and codeine work on endorphin
receptors; involved in healing effects of
acupuncture
 Runner’s high— feeling of pleasure after a long
run is due to heavy endorphin release

GABA
Inhibition
of brain activity
Huntington’s disease involves loss
of neurons in striatum that utilize
GABA
 Symptoms:
jerky involuntary movements
 mental deterioration

Central nervous
system
Peripheral
nervous system
CHAPTER 3
SENSATION AND
PERCEPTION
NEUROSCIENCE FOR KIDS
HTTP://FACULTY.WASHINGTON.EDU/CHUDLER/NEUROK.HTML
Colors
The famous "Stroop Effect" is named after J. Ridley Stroop.
Here is your job:
Name the colors of the following words. Do NOT read the
words...rather, say the color of the words.
For example, if the word "BLUE" is printed in a red color, you
should say "RED". Say the colors as fast as you can.
TEST
THE MAJOR SENSES

There are 6 major senses







vision
hearing
touch
taste
pain
smell
Vision has been studied most extensively
VISION
Purpose of the visual system
 transform
light energy into an
electro-chemical neural response
 represent characteristics of objects
in our environment such as size,
color, shape, and location
 The Stroop Test
LIGHT: THE VISUAL STIMULUS
DISTRIBUTION OF RODS AND CONES
Cones—concentrated
of eye (fovea)
 approx.
6 million
Rods—concentrated
periphery
 approx.
Blind
in center
in
120 million
spot—region with no rods
or cones
DIFFERENCES BETWEEN RODS AND CONES
Cones
allow us to see in bright light
 allow us to see fine spatial detail
 allow us to see different colors

Rods
allow us to see in dim light
 can not see fine spatial detail
 can not see different colors

Rods
Cones
COLOR VISION
 Our
visual system interprets differences in
the wavelength of light as color
 Rods are color blind, but with the cones we
can see different colors
 This difference occurs because we have only
one type of rod but three types of cones
 Question:
Why do you think you can’t fly a plane if
you are color blind? VASI lights!
 Red over white-all right
 White over white-your out of sight
 Red over red-your ________?
PROPERTIES OF COLOR



Hue—property of wavelengths of light known
as color; different wavelengths correspond to
our subjective experience of color (hue)
Saturation—property of color that
corresponds to the purity of the light wave
Brightness—perceived intensity of a color,
corresponds to amplitude of the light wave.
HEARING: SOUND WAVES
Auditory perception occurs when sound waves interact
with the structures of the ear
 Sound Wave—changes over time in the pressure of
an elastic medium (for example, air or water)
 Without air (or another elastic medium) there can be
no sound waves, and thus no sound


Question: Can you hear someone yell in outer-space?
INTENSITY OF VARIOUS SOUNDS
Example
P (in soundpressure units) Log P Decibels
Softest detectable sound
1
0
0
Soft whisper
10
1
20
Quiet neighborhood
100
2
40
Average conversation
1000
3
60
Loud music from a radio
10,000
4
80
Heavy automobile traffic
100,000
5
100
Very loud thunder
1,000,000
6
120
Jet airplane taking off
10,000,000
7
140
Loudest rock band on record
100,000,000
8
160
1,000,000,000
9
180
Spacecraft launch 9 from 150 ft.
MAJOR STRUCTURES OF THE EAR



Outer Ear—acts as a funnel to direct sound waves
towards inner structures
Middle Ear—consists of three small bones
(or ossicles) that amplify the sound
Inner Ear—contains the structures that actually
transduce sound into neural response
CHEMICAL AND BODY SENSES
Olfaction (smell)
 Gustation (taste)
 Touch and temperature
 Pain
 Kinesthetic (location of body)
 Vestibular (balance)

Question: Have you ever had someone start to give
you a pleasurable back or neck rub but then it
became to rough and it started to be painful?
 Question: Have you ever encountered motion
sickness? What is vertigo?

Taste
• Sweet
• Sour
• Salty
• Bitter
• Umami
SKIN AND BODY SENSES
Pressure—Pacinian corpuscles
 Itch—response to histamine
 Temperature—receptors reactive to cold or warm,
simultaneous stimulation produces sensation of hot
 Pain—free nerve endings are receptors


What is the most extreme pain you have endured?
PERCEPTION
The process of integrating,
organizing, and interpreting
sensory information
FIGURE AND GROUND
Gestalt Psychologists also
thought that an important
part of our perception was
the organization of a scene
in to its:
Figure—the object of
interest
Ground —the background
OPTICAL ILLUSION
Illusion
LET’S EXPLORE SOME OF OUR SENSES-**TEAM
EXERCISE**
 Vision*
 Touch*
 Taste*
 Smell*
1. Break into your groups
2. Each person write a description of the
item in the envelope based on one
sense-one person writes of what the
item looks like (vision) the next team
member writes on how it feels (touch),
the next on how it taste how it smells.
3. All items are edible, write
scientifically as if you were from
another galaxy and you have never
seen this item before.
***Use caution smelling red powder!!! Do not snort!
LET’S HAVE SOME FUN
Your
team will receive an
envelope, take out one item at a
time and use your senses to
scientifically describe the item
on paper.
Be careful, some items might
produce pain!!!
EXTRA-SENSORY PERCEPTION (ESP)
Telepathy—mind to mind
 Clairvoyance—perception of remote events
 Psychokinesis—influencing objects
 Precognition—seeing event before they occur

DO
YOU BELIEVE????
Why?