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Advertising Media
Information 2013
Why Advertise with Moneywise?
 Moneywise makes the association between money and lifestyle as most key financial decisions are first
driven by lifestyle changes.
 Moneywise is focused on helping consumers make responsible financial decisions through the in-house
produced editorial & video content, financial guides, calculators and comparison services.
 The website also has a social environment in which users are able to engage and comment on news,
articles, stories, blogs, polls, etc.
 This allows the advertiser an opportunity to be front of mind while users are actively researching
financial products
In this presentation
 Moneywise Magazine
 Top line site information & audience demographics
 Standard media options (Display, Email)
 High impact opportunities (Moneywise TV, Category Sponsorship)
Moneywise Magazine

Britain’s best selling personal finance magazine.

Bought and read by people proactively looking to make decisions on which financial products to
buy.

Monthly readership of 115,000 (source: NRS Dec 2010)

ABC circulation of 17,023 (Jan-Dec 2011)

Over 80% is mailed directly to readers.

Outsells nearest competitor by 2:1

Subscription offers sent to 1M+ people each year.
Advertising Opportunities
Display Advertising
 Double Page Spread
 Full Page
 Half Page
 Quarter Page Strip
Special Positions
 Inside Front Cover
 Inside Back Cover
 Outside Back Cover
 Front Half
 Right Hand
 Advertorial
Other Options
 Supplement Feature Sponsorship
 Barn door/Gatefold
 Loose Inserts/Stitched Inserts/Bound Inserts
Site Information & Audience Demographics
 Core Audience ABC1
 52% Male | 48% Female
 Average age 45 yrs old
 Av. income £36,000 a year
 985,845 Page Impressions*
 411,835 Unique Users*
* (Google analytics January 2013).
Advertising Opportunities on Moneywise.co.uk
Display Advertising
 728x90 Leader Board (15K)
 300x250 MPU (20K)
 160 or 120x600 Skyscraper (15K)
 Overlays (please enquire)
Emails
 Moneywise Newsletter
 Solus Email
Sponsorship
 Moneywise TV Sponsorship
 Section Sponsorship
 Full page co-branded Advertorial Splash Page
Examples to follow
Display Advertising
LEADER BOARD
Moneywise supports the following Ad formats
 728x90 Leader Board (15K)
 300x250 MPU (20K)
 160 or 120x600 Skyscraper (15K)
 Overlays (please enquire)
MPU
SKYSCRAPER
 Average campaign click-thru yield is currently
0.2% (source DART Nov 2012)
Category Sponsorship
Category sponsorship provides exclusivity
to advertisers and better engagement with
users. A winning sponsor is entitled to:
All media formats within a section
728x90 Leaderboard
300x250 MPU
160 or 120x600 Sky
In Addition to this:
 Moneywise is able to target related
product services, details pages,
guides and video content
 Section Takeovers are also
available
Email Advertising
Moneywise Newsletter
 3 x P/F Broadcasts per week
 1x Investment newsletter send per week
 Received by128,000 opted in users
 Typical open rate 18%
 Advertiser entitled to 468x60 static GIF
banner
(Ask about themed newsletters)
Stand Alone Email
 1 Broadcast per week, Thursdays
 Typical open rate 20%
 Average CTR 1.48%
 Advertiser entitled to main body
copy (HTML + Text) & Subject
Sponsorship
Bespoke Video Sponsor
 Moneywise to script & produce video
 Branding on Intro of show credits
 Sponsorship of Moneywise
Newsletter, promoting the video
 Video will be archived once
campaign has ended
Pre-roll Ads
 Run across Moneywise video
content for the month (circa 40,000
views)
 Typical campaign CTR 2%
 Exclusively run Ad formats within TV
channel
Summary
 Moneywise is a strong brand with over 22 years personal finance
experience.
 Engaging and loyal audience who value the brand and content.
 A range of advertising and sponsorship opportunities provided.
 Cross platform advertising and other opportunities available.