Transcript My lovely title

Advertising Media Pack
2012
 Moneywise launched in 1991 and is the UK’s leading
personal finance magazine.
 Moneywise was acquired by Interactive Investor (www.iii.co.uk)
in October 2004.
 An enhanced Moneywise.co.uk launched in December 2007 as a website
focused on helping consumers make better financial decisions.
 Moneywise makes the link between money and lifestyle - this works because
most key financial decisions are first driven by lifestyle changes.
 All magazine and website editorial content (including Moneywise TV)
is produced in-house.
www.moneywise.co.uk
 740,000 Page Impressions*
 282,000 Unique Users*
 52% Male | 48% Female
 Av. Age 25-45
 Av. income £37,000 a year
* Source: Google Analytics March 2012
www.moneywise.co.uk
Advertising Opportunities on Moneywise.co.uk

Display Advertising:
 728x90 Leader Board (15K)
 300x250 MPU (20K)
 120x600 Skyscraper (15K)
 Overlays (please enquire)

Emails:
 Moneywise Newsletter
 Solus Email

Sponsorship:
 Moneywise TV Sponsorship
 Section Sponsorship
 Special Feature & Guide Sponsorship
 Full page co-branded Advertorial Splash Page
Examples to follow
www.moneywise.co.uk
Display Advertising
LEADER BOARD
 Moneywise supports the following Ad
formats:
 728x90 Leader Board (15K)
 300x250 MPU (20K)
 120x600 Skyscraper (15K)
 Overlays (please enquire)
 Average campaign click-thru yield is
SKYSCRAPER
currently 0.2% (source DART Feb 12)
MPU
www.moneywise.co.uk
Category Sponsorship
 Category sponsorship offers exclusive,
fixed positions for greater visibility and
engagement with users. A sponsor is
entitled to:
All media formats within a section:
 728x90 Leaderboard
300x250 MPU
120x600 Sky
In Addition to this:
 Moneywise is able to target related
product services, details pages,
guides and video content
 Background Reskin is available
www.moneywise.co.uk
Email Advertising

Moneywise Newsletter
 4 Broadcasts per week
 Sent to 120,000 opted in users
 Typical open rate is 22%
 Sponsor entitled to 468x60 top
banner + 30 words of promo
text.
 Solus Email
 1 Broadcast per week
 Typical open rate is 25%
 Average CTR 1.48%
 Advertiser entitled to main body
copy (HTML + Text)
www.moneywise.co.uk
Targeted Email Package
Newsletter “One Thing To Do”
Provides Moneywise users with a single
matter to focus on for the week.
It brings together related content around
that matter empowering the user to make
the correct decision.
It also provides a perfect opportunity for
the product provider to be front of mind
when potential customers act.
Sent to the Moneywise newsletter list on
Mondays.
Solus Email
Sent to the same list the Thursday of that
same week.
The sponsor gets a 30-40 word promo
box with logo.
www.moneywise.co.uk
Moneywise TV Sponsorship
Bespoke Video Sponsor:
 All Ad positions on landing page:
 728x90 Leader Board
 300x250 MPU
 120x600 Sky
 Branding on Intro of show credits
 Sponsorship of Moneywise
Newsletter, promoting the video
Pre-roll Ads
 Run across Moneywise video
content for the month (circa 40,000
views)
 Exclusively run creative formats
within TV channel
www.moneywise.co.uk
Moneywise Magazine

Britain’s best selling personal finance magazine.

Bought and read by people proactively looking to make decisions on which
financial products to buy.

Monthly readership of 137,000 (source: NRS Dec 2009)

ABC circulation of 19,020 (Jan-Dec 2010)

Over 80% is mailed directly to readers.

Outsells nearest competitor by 2:1

Subscription offers sent to 1M+ people each year.
www.moneywise.co.uk
Advertising Opportunities on
Moneywise Magazine

Display Advertising:
 Double Page Spread
 Full Page
 Half Page
 Quarter Page Strip
 Special Positions:
 Inside Front Cover
 Inside Back Cover
 Outside Back Cover
 Front Half
 Right Hand
 Advertorial

Other Options:
 Supplement Feature Sponsorship
 Barn door/Gatefold
 Loose Inserts/Stitched Inserts/Bound Inserts
www.moneywise.co.uk
Summary
 Moneywise is a strong brand with over 20 years personal financial
experience.
 Engaging and loyal audience who value the brand and content.
 A range of advertising and sponsorship opportunities provided.
 Cross platform advertising and sponsorship opportunities available.
www.moneywise.co.uk
Contact Details
 Sales Enquiries
Zaid Roberts ([email protected]) Online & Video Advertising
Direct Tel. 020 7680 3632
Chris Sorrell ([email protected]) Magazine Advertising
Direct Tel. 020 7680 3623
 General Enquiries
Le Fras Strydom ([email protected])
Direct Tel. 020 7680 3639
www.moneywise.co.uk