Transcript Web Content Management for Digital Experiences

Welcome!
Chicago Seminar 2015
Content Management System and Digital Experience Cloud
Anton Hristov
Sitefinity Product Strategy & Marketing
@antonhristov
Learn more at sitefinity.com
Agenda
Company
Overview
Market
Overview
Sitefinity CMS
Overview
Telerik, a Progress Company, at a glance…
Leading vendor of productivity tools and
solutions for developing and delivering engaging
customer experiences
Progress (est. 1981) acquired Telerik (est. 2002)
in 2014
Global company, with ~2,000 employees,
providing solutions to over 140,000
organizations in more than 180 countries
Numerous business awards, hundreds of
technology awards
Publically traded on NASDAQ under the symbol
PRGS
15,000+
Websites
11,000+
Customers
300+
Solution Partners
Learn more at sitefinity.com
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Company
Overview
Market
Overview
Sitefinity CMS
Overview
Digital Marketing Technology Opportunity
IDC's Worldwide Marketing
Technology 2014-2018
Forecast: $20 Billion and
Growing Fast
Source: http://techmarketingblog.blogspot.com/2014/10/idcs-worldwidemarketing-technology.html
Telerik Sitefinity
Transformation
Web Content
Management
Customer Experience
Management
Efficiency
Effectiveness
Publication
Engagement
Cost-driven
Revenue-driven
Clicks
Business Goals
Iterative
"Big Bang"
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Transformation
Digital Marketing Tomorrow
Digital Marketing Today
Customer data stored in various
disconnected systems
Aggregate - customer engagement data
from all channels and all systems is stored
in one central place
It’s hard, time consuming or impossible
to analyze and make sense of all
customer data
Analyze - large amounts of customer data
are dynamically analyzed by algorithms to
map out the customer journey and provide
real time insights and recommendations
Adapting the experience to customer
behavior is challenging
Personalize – optimize the experience of
each customer across channels
Predicting marketing results and
proving the effectiveness of campaigns
is hard and inaccurate
Measure – attribute marketing activities to
the success of the business and prove ROI
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These Trends Pose a Lot of Pressure on IT Teams
The business wants to…
IT teams struggle with…
 CMS platforms that often don’t allow
marketers to be more autonomous
 IT does not have the infrastructure to
help marketers collect and analyze
effectively customer data to create
personalized digital experiences
 IT has to do more with less:
 front end developer teams need to
make more customizations
 backend developers need to
integrated with various data
sources
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Company
Overview
Market
Overview
Sitefinity CMS
Overview
The Sitefinity Platform
Content Management and
Commerce
Experience Management and
Analytics
• Web Content Management
• Customer Experience Management
• Digital Commerce
• Advanced Marketing Analytics
• Mobility
Extensibility and Integration
•
Enterprise-wide Deployment
•
Extensibility
•
Integration
Sitefinity Platform Benefits
Gain marketing agility
Optimize the customer journey
and increase conversions
Innovate, while maintaining
control, security and low IT cost
Content editors can create, edit,
approve and publish content
without help from IT
Marketers can track, analyze and
shape every step of the customer
journey
Software teams can easily extend
and integrate the platform with other
systems
Gain Marketing Agility
Unparalleled productivity for
marketers
• Intuitive user interface
• Create pages and forms with
drag-and-drop
• Preview how your content will be
displayed on mobile devices
• Optimize your content for search
engines
• Deliver personalized
experiences
Ranked #1 in Usability in the Gleanster 2014 Web Content Management Report.
Sitefinity Digital Experience Cloud (DEC)
CRM
Website
Data aggregation
and preparation
Digital
Experience
Cloud
Marketing Automation
Social Media
Measurement
Mobile Apps
Custom
Customer Journey Analysis
Customer Journey Optimization
Innovate, while maintaining control, security and low IT cost
MVC and Webforms
Support
•
Build modern, fast and
easy to maintain websites
using the latest Microsoft
ASP.NET technology (MVC
and/or Webforms)
Mobile Support
Integrations
Extensibility
•
Support for all mobile
scenarios
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•
Module Builder for rapidly
building dynamic modules
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Built-in Responsive
Design Engine
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Rich extensibility model
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Fully exposed API
•
Technology agnostic UI
customization framework
•
Built-in Mobile App Builder
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Integrates with Telerik
Mobile Platform
•
Out of the box connectors for
SharePoint, MS Dynamics
CRM, Marketo, etc.
DataDirect technology for
easy connectivity
Industry Recognition
Sitefinity CMS was recognized
for its great value, mobile
strategy and integration story in
the WCM Magic Quadrant
report in 2014.
Sitefinity CMS was recognized
in the Digital Customer
Experience Delivery and Web
Content Management for Digital
Experiences reports in 2014.
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Sitefinity CMS was ranked #1 in
Usability in the Gleanster 2014
Web Content Management
report.