Transcript Leveraging Technology to Measure the Moments that Counts

Direct Primary Care: Leveraging
Technology to
Measure the Moments that Count
Shereese Maynard, MS;MBA
The Good Old Days
Help is on its way in 2000
We’ve got
an answer!
The New Patient Engagement Tool
What are we doing?
Meets regulatory rules?
Qualifies the vendor for
RFPs?
Qualifies the practice for
MU?
“Capitol” Gains
Patient
Establishment
Meaningful use
Outcome-based
incentives
Efficient storage of
patient data
Fraud control initiatives
What
about
me?
Physician Engagement
We don’t like
these tools. Too
many rules; too
little time
Direct Primary Care
A return to an old friend
Measuring the Environment
As of 2015, 13
States have
cleared
Regulatory
Hurdles to
Support Direct
Primary Care
The American
Academy of Family
Physicians supports
the physician &
patient choice to
provide/receive care
through the ethical
DPC Model (aafp.org,
2015)
What’s the path Forward
Direct Primary Care practices need
comprehensive engagement tools to help drive
the patient-physician relationship
Practices also need policies and marketing
strategies to inform the public of these tools.
Patient Engagement
EHRs were developed with all the best intentions
and none of the interoperability technologies.
That said, the EHR is here to stay. We need to
find a way to develop physician & patient friendly
EHRs.
Drs, help
us help
you not
hate EHRs
New Strategies
Social Platforms
Influencer marketing
Content marketing
Why do these new strategies work?
The feelings
associated with
these engagement
tools are palpable.
They can be
measured
immediately
Transparent fees
What’s not
Working: “Yeah
but, now what”
syndrome
EHRs
•
$ but no common
sense:
Fragmented Data
Provider-patient engagement
Actually takes away time from the patient;
counter-intuitive to quality care mission
Providers have a “build it & they will come”
mentality.
Patients expect consumer-level quality;
providers haven’t stepped up their game
Yeah but, now what?
Marketing strategies lack commonsense approach
Smart Technology has not been optimized
In the healthcare sector, PR and marketing are
still treated as mutually exclusive departments
There is no “Amazon” model regarding patient
data and sharing of data.
Yeah but, now what?
The possibilities offered by
Direct Primary Care Models and
the utilization of EHRs
How are we marketing DCP engagement tools?
CONTENT MARKETING
Direct Primary Care in the
Social Space
Smart content marketing
Stakeholder Support
Understand the demographics
Patient-centric approach to
marketing
Embrace Analytics
Strategic Formula
Enumeration
Plan SEO- friendly content
Get Maximum Mileage out of
Content
Develop a process for measuring
and reporting ROI (-/+)
Measure Results
I really like the
healthy meals
info on my
provider’s
website
Other tools driving engagement
Video Streaming
Chat it up
Challenges
Remember
me? I’m no
marketer.
Assure & ensure
Planning
Measure results
I’m
happy!
I’m
happy!
@Shereesepubhlth
Thank You , Shereese Maynard, MS
Let’s keep the conversation going