Transcript Item 3a Blount Presentation A. Overview of Monterey Tourism

Monterey County
Tourism impact on the Economy
Tourism Matters to
Monterey County
$2.3 Billion Visitor Spending
$61.5 Million Local Taxes
23,000 Full-time Jobs
(Source: 2013 Dean Runyan Travel Impacts)
Monterey
County Outlook
Stabilizing economic growth
Increased Consumer Spending
More people traveling, more often
Record local tax receipts
Monterey
County Outlook
2013
Growth Rate
Travel Expenditures 2013-2014 Growth Rate
USTA
Visit CA
Monterey County
1.3% (proj) 3.2% (actual) 4.2% (actual)
What is an MCCVB?
OUR MISSION:
Drive business growth through compelling
marketing and targeted sales initiatives that
maximize the benefits of tourism to our guests,
members and community.
What is Destination Marketing?
Customer/Traveler
Segments
MONEY & BRAINS
TREND SETTERS
Food and wine,
resorts, night life,
shopping
FAMILY CONNECTIONS
Golf, shopping,
family
attractions,
hiking
Night life,
wineries, resorts
THE YOUNG & THE CURIOUS
Learning about
marine wildlife,
culture, history,
national parks,
aquariums
FREE AT LAST
Outdoor
adventure,
scenery, art, golf
Economic Impact for Monterey
County
Economic Impact of MCCVB Destination
Marketing Investment (2013-14)
Meetings Booked:
Room Nights:
Economic Impact:
170
59,166
$43,674,353
Economic Impact for Monterey
County
Economic Impact of MCCVB Destination
Marketing Investment (2013-14)
Visitor Center
Incremental Room nights:
Economic Impact:
98,538
$20,298,844
Economic Impact for Monterey
County
Economic Impact of MCCVB Destination
Marketing Investment (2013-14)
“Grab Life by the Moments” Brand Campaign
influenced incremental room nights:
Economic Impact:
146,000
$156,525,738
Economic Impact for Monterey
County
Economic Impact of MCCVB Destination
Marketing Investment (2013-14)
Earned Media:
$37,041,458
Lodging Mix
• 12,000+ hotel rooms in Monterey County – 252
properties
• Approx. 7,300 are limited-service
• Largest number in Monterey, followed by Salinas
TOT Growth
2012-13
2013-14
$60
10%
growth
Millions
$50
$40
$30
$49
$20
$10
$0
$54
Destination Snapshot
Occupancy
% Change
ADR
% Change
RevPAR
% Change
2013-2014
67%
4.4%
$174.90
4.0%
$117.10
8.5%
2012-2013
64.2%
2.1%
$168.17
4.0%
$107.88
5.5%
Occupancy
ADR
RevPar
Monterey County
80.5%
$212.76
$171.28
Percent change vs.
Q1 2013-14
+.2%
+5.4%
+5.6%
Monterey County
Tourism impact on the Economy