Transcript Jeopardy

Jeopardy
It starts with
“P”
Sports and Entertainment
Marketing
Name that
Function
Bulls Eye
Trivia
Economic
Impact
Q $100
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Q $200
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Q $300
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Q $400
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Q $500
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Q $500
Final Jeopardy
$100 Question
It is the element of the
marketing mix that determines
what a customer is willing and
able to pay.
$100 Answer
Price
$200 Question
It is the element of the
marketing mix that is
also know as target
market
$200 Answer
People
$300 Question
It is the element of the
marketing mix that determines
where a product will be sold
and how it will get there.
Hint: also known as DISTRIBUTION
$300 Answer
Place
$400 Question
It is the element of the
marketing mix that includes
the name and packaging
$400 Answer
Product
$500 Question
It is any form of
communication that is meant
to persuade, remind or inform
a potential customer.
$500 Answer
Promotion
$100 Question
Determines where the money to
run a business comes from and
the payment options that are
available for customers
$100 Answer
Financing
$200 Question
Some examples of this function
are personal, business to
business and retail.
Hint: Convincing the customer to buy a product
$200 Answer
Selling
$300 Question
How the product gets into the
customers hands
$300 Answer
Distribution
$400 Question
Using consumer data to
maintain and/or improve a
product or product mix
$400 Answer
Product/Service
Management
$500 Question
When a company collects and
analyzes data on their target
market’s behaviors and
preferences in order to make
good business decisions
$500 Answer
Marketing
Information
Management
$100 Question
The way to segment a
market that deals with
where people live.
$100 Answer
Geographics
$200 Question
A specific group of people
that a business is trying to
reach.
$200 Answer
Target Market
$300 Question
The way to segment a market
that deals with people’s
attitudes and lifestyles.
$300 Answer
Psychographics
$400 Question
The way of segmenting a
market that deals with the
consumers wants and needs.
Hint: how the product will help the customer
$400 Answer
Product Benefits
$500 Question
List all four of the ways to
segment a market.
$500 Answer
Demographics
Psychographics
Geographics
Product Benefits
$100 Question
The total number of
Marketing Functions
$100 Answer
7
$200 Question
The process of planning,
pricing, promoting, selling and
distributing products to meet
consumer’s needs.
$200 Answer
Marketing
$300 Question
What is the element of the
marketing mix that some text
books leave out, but is
important when determining
product features?
$300 Answer
People
$400 Question
The idea that a business
should strive to satisfy
customer’s needs and wants
while generating a profit.
$400 Answer
Marketing Concept
$500 Question
Give an example of a trend
used in Entertainment
Marketing
Hint: Think about advertising for movies
$500 Answer
3D Movies
Social Media
Midnight Releases
$100 Question
How much the sports industry
generate a year.
$100 Answer
$200 Billion
$200 Question
The struggle between
companies for scarce customer
dollars
$200 Answer
Competition
$300 Question
The two types of competition
HINT: How do companies set
themselves apart from the competition
$300 Answer
Price Competition
Non-Price Competition
$400 Question
The three categories of
Economic Resources
$400 Answer
Land
Labor
Capitol
$500 Question
Name two factors that
influence demand for
Sports and Entertainment
$500 Answer
Price of the tickets
How often the event takes place
How much promotion is used
People involved in event
(key players or performers)
Final Jeopardy
After collecting and analyzing market research, Wilson’s
Bread and Bakery developed a new line of global soups to add
to their already long list of popular soup choices. They have
ordered ingredients directly from the native countries and have
come up with a new series of TV commercials showing their
mascot, Wilson, in several different international locations.
They have decided to charge $8 per bowl because they feel that
their target market will appreciate the exotic ingredients.
After reading this scenario, decide how many of
the functions of marketing are included and list
them.
HINT: There are 5
Final Jeopardy
Marketing Information Management
Product/Service Management
Distribution
Promotion
Pricing