Transcript Final review

• “Give the customer what they want” is
another way of stating the
– Marketing Mix
– Marketing Research
– Marketing Information
– Marketing Concept
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• A combination of four basic marketing
strategies is also known as
– the four P’s.
– marketing mix
– market strategies
– all of the above
• It is sports enthusiasts who keep up the
circulation of publications like Golf Digest,
Tennis, Ski, and Sports Illustrated. This is an
example of _______________ segmentation.
– Psychographics
– Geographics
– Product Benefits
– Demographics
• The difference between the industrial market
and the consumer market is
– Industrial is business to business
– Consumer is the person using the product
– Both a and b
– Neither a or b
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• The first face-to-face meeting with the
potential customer.
– Personal Selling
– Preapproach
– Determine Needs
– Approach
• Direct communication by a salesperson to
potential customers either in person or by
telephone.
– Personal Selling
– Feature
– Benefit
– Determine Needs
• It is entertainment enthusiasts who keep up
the popularity of Entertainment Weekly and
Entertainment Tonight..
– Demographics
– Geographics
– Psychographics
– Product Benefits
• All of the following are parts of a print ad
except
– Illustration
– Signature
– Copy
– Suggestion
• Jeep/Eagle introduces a new product on
television during the NFL Super Bowl is an
example of
– Public relations
– Advertising
– Sales Promotion
– Personal Selling
• Coal transported from a mine in Pennsylvania
to a power plant in Detroit, Michigan is best
distributed by
– Air Carrier
– Motor Carrier
– Railroad
– Waterway
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• The prices a business charges its customers for
its products are important because they
establish and maintain a firm’s
– Image, competitive edge, and profits
– Ability to control competition
– Costs and expenses
– Ability to manipulate elastic and inelastic
consumer demand
•
• Marketing is
– the process of developing, promoting, and distributing
products, or goods and services, to satisfy customers’
needs and wants.
– all the marketing activities designed to satisfy the
needs and wants of sports consumers.
– the process of developing, promoting, and distributing
products, or goods and services, to satisfy customers’
needs and wants through entertainment, or any
diversion, amusement, or method of occupying time.
– Marketing through sports and entertainment.
• Financing is
– The process of establishing and communicating the
value of cost of goods and services to customers.
– Using advertising and other forms of communication
to inform customers about a product.
– Requires a company not only to budget for its own
marketing activities, but also to provide customers
with assistance in paying for the company’s products
or services.
– The marketing mix.
•
• Even the soda manufacturing industry, who
uses mass marketing, offers non-cola, diet,
caffeine-free drinks. This is an example of
_________________ segmentation.
– Psychographics
– Geographics
– Product Benefits
– Demographics
• Cap’n Crunch cereal is targeted to children,
while All-Bran is marketed to adults. This is an
example of ________________ segmentation.
– Psychographics
– Geographics
– Product Benefits
– Demographics
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• Presenting ideas for additional merchandise.
– Personal Selling
– Feature/Benefit Selling
– Suggestion Selling
– Follow Up
• Marketing Information Management is
– Not necessary for any business.
– Gathering and using information about customers
to improve business decision making.
– The process of establishing and communicating
the value or cost of goods and services to
customers.
– Determining the best way to get a company’s
products or services to the customers.
•
• Pricing is
– The process of establishing and communicating
the value or cost of goods and services to
customers.
– Using advertising and other forms of
communication.
– Locating the business
– Putting a sticker on the product.
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• Publicity includes
– Includes any activity to create a favorable image
toward a business, its product, or its policies.
– Purchasing an ad in a local newspaper
– Placing a billboard in a major highway
– Getting a loan from a bank for the business.
• A statement of approval of a product, service,
or idea made by an individual or organization
speaking on behalf of the advertiser.
– License
– Endorsement
– Contract
– Copyright
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1. d
2. a
3. a
4. c
5. d
6. a
7. c
8. d
9. b
10. c
11. a
12. a
13. c
14. c
15. d
16. c
17. b
18. a
19. a
20. b
Answers