Transcript Great first impression

Internship Overview
ERIKS NA Internship Final Presentation
August 6, 2015
Michael D’Alessio
About Me
• Senior at The Ohio State University
• Marketing Major at the Fisher College of
Business
• Minor in Music/Media/Entertainment
Why Eriks NA?
• Other Opportunities : Marketing Internship at GM
Workforce
Experience
Industry
Experience
Location
Learning Objectives
Organization
Experience
• What are the tasks each
department does consistently?
• How does each department
integrate with other?
Marketing
Experience
• What are the key elements of
a successful marketing team?
• What skills do I need to work
in a marketing department?
Personal
Experience
• Learning professional
communication and edict
• Adapting to a corporate
environment
Goals
•
•
•
•
Impactful work
Want to be a valuable asset to the team
and company
Wanted to be treated like a regular
employee and held accountable for my
actions
Great first impression
Wanted to impress my coworkers and boss
with the work that I have done
Wanted to compete with other interns to
see where I stand with the competition
Comfort in the workforce
• Wanted to get real work experience and
grow comfortable to the weekly routine
Impactful
Work
Great first
impression
Comfort in the
Workforce
Shareholders
Jerry
Gorman
Jennifer
Adelstein
Call
Center
Stakeholders
Warehouse
manager
Adrian
Zanon
Allison
Ruggirello
Paul
Barsa
Marketing
Projects/ Activities
Eriks NA Competitive Analysis
Internal Marketing Survey
Warehouse
Operations
Call Center
Social
Media
Sales
Team
Internal Marketing Survey
Branch
NJ
Southeast (NC/VA)
OH
WI
No branch indicated
Philadelphia
NYC
New England
TX
Pittsburgh
Atlanta
RSG
KY
TN
Total
# of Respondents
16
13
10
10
10
9
5
5
5
4
1
1
1
1
91
Survey Continued
How often do you use the following sales and marketing tools?
70
Number of Responses
60
50
40
30
20
10
0
Always
Most of the time
Sometimes
Never
Didn't know it existed
Survey Continued
Key Observations
 The top most used and impactful tools include:
•
Line cards
•
ICD product catalog
•
ICD Website
 A majority of the most current tools offered are never used including:
•
HVAC Emails
•
Videos
•
Hoovers Database
•
MRO Super Savings Promotion
•
We Know Series
 A majority of the most current tools offered have the lowest impact including:
•
Industry newsletter
•
Social Media Posts
•
MRO Super Savings
•
Hoovers Database
•
We Know Series
The most current tools offered may be used the least and have little impact because there is a lack of training on the most effective ways
to use the tools.
Key Comments
“Marketing needs to communicate more effectively internally so that we begin to leverage your capabilities more often and effectively.”
“Call center leads are great. Keep'em coming. They really help.
The ICD literature request program is great it works really well and is an asset in supporting the branch.”
Common feedback: Website and line cards need to be updated
Social Media
• Updated Facebook and
Twitter accounts while
Jerry was out of the
office
• Posted on both
accounts while
communicating with
new followers and
friends throughout the
week
Warehouse Operations
• Worked with Adrian
Zanon and his team
• Learned how the
“Latitude” inventory
systems works
• Checked inventory in
• Organized warehouse
inventory
• Pushed inventory out
Challenges
Consistent Work Schedule
• Only worked part time/spaced out college
schedule
• Lack of energy after work
Long Term Project
Solutions
Created new habits
• Got into a more structured routine
• Took some time to get used to
• Walked the park hiking trail
Time management
• Longest ongoing project that I have ever had
(close to 3 months)
• Time management issues
• Created a rough schedule outline to keep myself on pace
• Split up time to stay focused
Information Gaps
Went straight to the source
• Lack of public information
• Limitied reliable sources
• Emailed Sales Representative
• Called as an anonymous shopper
Marketing Perception (team challenge)
Internal Marketing Survey
• Communicating the value and benefits of
marketing
• Determining which marketing resources are the
most effective
• Gained an understanding of other’s perception
of marketing
• Plan on showing sales reps ways to use
resources that have not been utilized in the past
Key Takeaways
Business
Management
Myself
•
•
•
•
•
• Communication
• Employee
Satisfaction
• Working habits
• Aspiring goal
• Potential
interests
Growth
Success
Major Markets
Supply Chain
Customer
Satisfaction
What I liked about Industrial Controls
Part of a team
• Enjoyed going to meetings, making
suggestions, and assisting
coworkers
Having important work
• Gave me value & motivation
Management
• No micromanaging. Paul trusts
that his employees to get the job
done and that they do it right.
Recommendations
Integrate
interns
Multiple
projects
Cross
Department
Experience