Transcript and promotional products

Ethical Issues in
Marketing to Children
By:
Thesis Statement
The purpose of this paper is to
establish that unethical
marketing to children has
negative impact on children’s
physical and psychological
health.
Unethical Practices in Marketing
• Using Knowledge of Child Psychology in
Marketing Themes
• Development of Brand Name Loyalty since
Childhood
• Marketing through schools by involving in
educational processes
• Promotion of Toys and Games inspired by
Programs
Unethical Practices in Marketing
• Deeply Engaging Techniques for Marketing
Sugary Cereals to Children through Online
Media
• Cross-promotion Techniques using Licensed
Characters
• Collection of Children’s Behavioral Data for
Food Marketing Purposes
Gambling Advertisement and its Ethics
• Uncontrolled Marketing Practices for Gambling
• Gambling Advertisements in Media
• Gambling Advertisements at Point of Sale
• Sponsorship of Sports
• Promotional Products
• Celebrity Endorsements
EFFECTS OF UNETHICAL MARKETING TO
CHILDREN
• Obesity among children
• Gambling Habits
• Development of Aggressive and
Violent Behaviors among Children
Conclusion
The study justifies that since the advertisement and promotional
strategies are always based on offering attraction to consumers
within products and services, these strategies always involve
manipulation, unrealistic commitments, and use of knowledge and
concepts of psychology of humans without their consent. Due to this
reason, cognitive and other psychologists have always shown their
concerns about advertisement to children. Since adults still have
more power and exposure to think and decide among good and bad,
however, children are innocent and use of their cognition for the
benefits of businesses is termed as highly unethical.