Transcript health institute e-business market leadership proposal

HEALTH INSTITUTE
E-BUSINESS MARKET
LEADERSHIP PROPOSAL
PHASE 5 INDIVIDUAL PROJECT
KENNETH C HOLMES
MKTG628-1601A-01
PROFESSOR ROY VIAR
FEBRUARY 8, 2016
MARKET LEADERSHIP TECHNIQUES
• Personalized Customer Interaction
• Customer Relationship Management
• Customer Experience Management
• Interactive Relationship Marketing
• Mass Customization
• Customerization
STRATEGIC APPLICATONS
• Personalized Customer Interaction
• Personal information statistics
• Benefits for Health Institute
• Customer Relationship Management
• Phone information statistics
• Benefits for Health Institute
STRATEGIC APPLICATIONS
• Customer Experience Management
• Ten steps to the CEM mission
• Benefits for Health Institute
• Interactive Relationship Marketing
• IRM advantages
• Five essential to apply IRM
• Five essentials processes of IRM
• Benefits to Health Institute
STRATEGIC APPLICATIONS
• Mass Customization
• Mass Customization benefits
• Benefits to Health Institute
• Customerization
• Customerization challenges
• Benefits to producers
• Benefits to customer
• Benefits to Health Institute
Illustration courtesy of (Sabin, 2016)
RELATIONSHIP MARKETING PROPOSAL
• Executive Summary
• Vision
• Objectives
• The People Factor, Staffing for Success
• Target Markets
• Market Definition and Segmentation
RELATIONSHIP MARKETING PROPOSAL
• Communication Tool, the Website
• Website Enhancements
• Student Services Enhancements
• New Interactive Software Applications
• Pricing Strategy
• Distribution Channels
• Competitive Forces
RELATIONSHIP MARKETING PROPOSAL
• Promotional Strategy
• Re-intermediaries
• Television advertising
• Recommended Re-Intermediaries
RELATIONSHIP MARKETING PROPOSAL
• Electronic Data Gathering Enhancements
• Data Gathering Requirements
• Keys to Success
• Conclusion
QUESTION AND ANSWER TIME
REFERENCES
• Griffin, D. (2016). What Is the Meaning of Mass Customization? Retrieved
from Chron: smallbusiness.chron.com › … › Customers
• N.A. (2002). Examples of possible interactive features on your website:.
Retrieved from ZAMBA GRAFIX: www.zambagrafix.com/interact.htm
• N.A. (2016). Medical Images. Retrieved from Bing Images:
bing.com/images
• N.A. (2016). Personalize The Customer Interaction For More Efficiency.
Retrieved from Global IVR Solutions: www.globalivr.com/crmsolutions/personalize-for-more-efficiency
• N.A. (2016). Top Learning Management System Software Solutions.
Retrieved from Capterra: www.Capterra.com/LMS-software
REFERENCES
• N.A. (2016). What is Interactive Marketing? Retrieved from Genroe
Interactive Marketing: www.genroe.com/services/what-is-interactivemarketing
• Rangaswamy, J. W. (2001). Customerization: The Next Revolution in Mass
Customization. Retrieved from MSI: Marketing Science Institute:
www.msi.org/reports/customerization-the-next-revolution-in-mass...
• Rouse, M. (2007, March). Personalization. Retrieved from Tech Target:
searchsalesforce.techtarget.com/definition/personalization
• Rouse, M. (2010, April). customer experience management (CEM) .
Retrieved from Tech Target:
searchsalesforce.techtarget.com/.../customer-experience-managementCEM
• Sabin, T. (2016). What Is Interactive Marketing? Retrieved from Troy
Sabin.com: troysabin.com/2010/06/11/what-is-interactive-marketingintro