Transcript Marketing Techniques Powerpoint File

2.2 | Marketing Our Identity
STEP 1 – LEARN
• Professional Marketers stay in contact
with their consumers in as many ways as
possible.
• The goal of yearbook marketing is also to
market creatively, building on ideas from
professionals for use in your school.
SOCIAL. MEDIA
.
GUERILLA MARKETING
.
EMAIL MARKETING
.
GUERILLA MARKETING
.
PROMOTIONAL INCENTIVES
.
EYE-CATCHING DISPLAYS
.
PERSONALIZATION
.
EVENT SPONSORSHIP
.
TRADITIONAL MARKETING
.
TRADITIONAL MARKETING
.
TRADITIONAL MARKETING
DEVELOPING.A YEARBOOK
MARKETING SCHEME
• Yesterday we discussed our Identity.
• What is it?
• Now that we have our identity, how
can we use it to market our yearbook
all year
.
MARKETING OURSELVES
• We are committed to making the best
yearbook our school has ever seen and we
believe in our work.
• We should convey our new “brand” to the
school in our advertising.
• Our theme should be our mark, and we
should use it to consistently promote our new
brand.
.
HOW DO WE…
• Create a buzz with the theme and the
work we are producing?
• Present our “brand” to the school without
being repetitive?
• Develop marketing techniques to
consistently promote our new brand?
.
YEARBOOK THEME
YEARBOOK COVER – “WIRED” THEME
Grand Blanc High School [MI]
.
GUERILLA MARKETING
CEILING POSTER BEFORE BEING HUNG
Grand Blanc High School [MI]
.
GUERILLA MARKETING
“KINETICALLY CHARGED” : ANOTHER WAY OF SAYING “WIRED”
Grand Blanc High School [MI]
.
TRADITIONAL & SOCIAL MEDIA
POSTERS, POSTED ON SOCIAL MEDIA
Grand Blanc High School [MI]
.
EYE-CATCHING DISPLAYS
PROTOTYPE FOR A LIFE-SIZED POSTER
Grand Blanc High School [MI]
EMAIL MARKETING*
AUTOMATIC EMAIL SENT BY JOSTENS ON BEHALF
OF A SCHOOL
.
YEARBOOK COVER – “MADE” THEME
Grand Blanc High School [MI]
.
SOCIAL MEDIA
YEARBOOK STAFF PROFILE PICS
Grand Blanc High School [MI]
.
SOCIAL MEDIA
FACEBOOK AND INSTAGRAM CAMPAIGN
Grand Blanc High School [MI]
.
SOCIAL MEDIA
FACEBOOK AND INSTAGRAM CAMPAIGN
Grand Blanc High School [MI]
GUERILLA MARKETING
& SOCIAL
.
MEDIA
YEARBOOK MASCOT
Grand Blanc High School [MI]
YEARBOOK THEME
YEARBOOK COVER – “THE MOMENTS” THEME
Grand Blanc High School [MI]
GUERILLA MARKETING
YEARBOOK MASCOT, MO THE MINT
Grand Blanc High School [MI]
FUN TRADITIONAL MARKETING
YEARBOOK SALE REMINDER REFERENCES MOMENTS AND TRENDS
Grand Blanc High School [MI]
PERSONALIZATION
& SOCIAL MEDIA
YEARBOOK WEEK
Grand Blanc High School [MI]
BILLBOARDS
HALL-LENGTH POSTER
Grand Blanc High School [MI]
GUERILLA MARKETING
STICKERS ON THE SCHOOL’S MOST POPULAR LUNCH ITEM (COOKIES)
Grand Blanc High School [MI]
EYE-CATCHING DISPLAYS
FAVORITE STAFF PHOTOS
Grand Blanc High School [MI]
GUERILLA MARKETING
HELIUM BALLOONS ATTACHED TO MOMENTS
Grand Blanc High School [MI]
EVENT SPONSORSHIPS
KOLOR RUN FUNDRAISER
Grand Blanc High School [MI]
STEP 2 - PRACTICE
Class Discussion:
• Which of the previous ideas seemed most
interesting?
• Did the ideas you saw spark any other ideas?
• What unique marketing techniques should we
develop to consistently promote our new brand
both now and throughout the year?
STEP 3 – DO
• Part of every staff’s identity is as the
photographers of the school.
• Each staffer should be taking 5-7 photos
every day for use in the yearbook.
– Capture beginning-of-the-year events
– Capture a variety of people
*EMAIL MARKETING
• Email is the #1 easiest and most effective marketing
technique.
• Worries about using directory information are unfounded.
Learn more about FRPA Privacy Laws at
https://soundcloud.com/scholastic-pressrights?utm_source=soundcloud&utm_campaign=share&utm_
medium=email
• Begin by uploading an Excel file, formatted like the example
below, to YearbookAvenue>Sell>Student List.