Transcript Kautilya Manufacturing Efficiency Measurer - Open-soft

Kautilya
Ecommerce Efficiency Measurer
www.open-soft.net
E-commerce– Overview
Do you know the current size of the E-commerce
Industry in India?
• 5th largest eCommerce market in the world
• Has 44 million online retail visitors which is only 62%
reach of e-commerce among online users. The
worldwide average is around 73%.
• Added 15 million eCommerce users between Dec 2011Dec2012.
• Saw a 50% growth in the number of Internet users
between Dec 2011- Dec2012.
Its truly phenomenal and exciting on the potential
and what we can do
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Departments in a Company
Management
Operations
HR
Sales & Marketing
Finance
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Supply Chain
Warehouse
Current IT in a Typical E-commerce
Company
Data based
Transactional
Systems like
Magento, ERP,
HR, CRM,
Portfolio, etc.
Non data
based systems
like mails,
documents,
Information
only from
each system
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Decisions
based on
knowledge
from
individual
systems
Issues with Current Systems
Does the Promoter/CEO ask questions like:
• Do I know what is my Checkout & Cart abandonment
rate?
• Which are my best and worst performing referral
sources?
• Can I get the correlation report between different
products sold based on department?
• Finally can I get the information I want which helps me
take critical decisions at the right time?
• Can I get information combined from different
systems?
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Requirement of the Management
Management only requires timely delivery
of accurate information from systems
with checks and balances and deep
insights which may miss the human mind
to ensure enablement of growth in
volume and/or profit or minimize their
loss by optimizing expenses
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OST Solution
ERP
CRM
Kautilya
Repository
Others
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Kautilya
Dashboards
Reports
Analytics
Web
Answers you are looking for !
Effectiveness Related questions on:
• Advertising
• Navigation
• Loyalty
• Marketing Plan
• SEO
• Social Marketing
• Pay Per Click Strategy
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Advertising
Questions you face :
• What source of my advertising is pulling in the
maximum amount of traffic?
• Which advertising is generating the most sales?
• What ad creative is converting best?
Information possible out of this
• Marketing Campaign Planning
• Daily Channel-wise traffic/conversion
• Channel wise Analytics
• Cost to traffic to conversion cohort analysis
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Navigation
• What elements of navigation are people using the
most?
• What are they using the least?
• What is causing visitors to go around in circles?
• Are they reaching their desired page upon using the
search box?
Information possible out of this
• Most viewed pages
• Maximum time spent pages
• Maximum pages where people terminate without order
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Loyalty
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What customers buy repeatedly?
Where did these customers come from?
How do they reach their desired products?
How many of them respond to mailers and other
forms of marketing communication
Information possible out of this
• Cohort or waterfall analysis by registered and
buying customers
• Use of promo codes
• Repeat customer Analysis
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Marketing Plan
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How price sensitive are my customers?
What affiliates are sending in the best traffic?
Maximum impact marketing campaigns
Marketing spent to business conversion
Information possible out of this
• Marketing campaign impact on business KPI
• Affiliate wise marketing campaign impact
• Marketing Campaigns Analysis
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SEO & Social Marketing
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What sites are sending the best traffic?
What strategies are leading to the greatest SEO success?
How are my Facebook members reacting to my campaigns?
Are social sites sending traffic?
Information possible out of this
• Number of likes and comments on Facebook
• Number of visits to page on Facebook
• Demographic details of members logging in
• Translation of buzz on Facebook to business
• Facebook users Analysis
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Pay Per Click Strategy
• What keywords are the best converting?
• Are my PPC optimization efforts bearing fruit?
• Best source for PPC campaign
Information possible out of this
• Real time PPC counts and payments due
• Real time PPC conversions to business
• PPC Analysis
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Answers you want on your Fingertips
Information that helps you enhance your business
decision-making process:
• Marketing Campaign Planning
• Sale and Sale Return Data
• Inventory Aging
• Merchandise Performance
• Order Level Funnel
• Pincode Performance
• Total Revenue Cohort
And much more……..
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Co-relation
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Important to deep dive into data from across apps
Which products sell in which markets
What product to bundle and sell
How to identify opportunities before others
Information possible out of this
• Best selling products in a bundle
• Probability to cross sell by market, gender, age, etc.
• Promo code optimization
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The OST Advantage
• OST has its own core product thus providing better
integration with existing systems
• OST has over 14 years of experience working with many
Fortune 500 customers across the globe
• OST has the first ready made solution for the E-commerce
Industry for Measuring efficiencies
• OST understands Ecommerce extremely well and has
build best of breed KPIs
• OST will implement the Solution in 60 days or less
• Option to buy the solution or rent it on a per user per
month basis
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Contact Details
Open Software Technology (India) Ltd.
512, Phase V, Udyog Vihar, Gurgaon-122016
Site: www.open-soft.net
Contact person: Sachin Sinha
Ph: 0124-4012305
Cell: 9818863271
Mail: [email protected]
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