Transcript the Alpine PR Approach.

THE ALPINE PR APPROACH
Wendy Alpine
President
What is Public Relations (PR)?
“Public relations is a strategic communication process
that builds mutually beneficial relationships between
organizations and their publics.”
-Public Relations Society of America
THE ALPINE PR APPROACH:
In simpler words, we let people know who you are, what you
do, and why they should care.
About Alpine Communications
Alpine Communications, Inc. is a 14-year-old public relations company
based in Atlanta, with an expertise in healthcare, technology and B2B
products and services. We create public relations campaigns and strategies
that generate positive awareness for business. In the area of media relations,
we work with key media and social influencers to maximize positive
coverage that gives companies a competitive advantage.
“Alpine Communications devotes high-level perspective to the PR process. They helped us with a product launch, which resulted in significant media
placements and much business as a result of the media exposure. I would absolutely recommend them.”
- Lance Whipple, Vice President, Sales and Marketing, Lathem, Inc., Atlanta
What We Do
• Build positive awareness and credibility for your
business
• Establish you as a thought leader in your field
• Enhance and protect your reputation
By doing all of this,
we get you more
customers.
• Create and encourage engagement with
customers, employees and other stakeholders
“HealthGate is an e-commerce company that connects consumers to discount healthcare services. We knew we needed to develop credible community
awareness. Advertising wouldn’t do that. That’s why we hired Alpine Communications.
Within three months, they helped build our trust factor with articles on the front page of the Atlanta Journal-Constitution business section and in neighborhood
newspapers, as well as a news feature on WSB-TV“
- Tanya Mack, President, HealthGate
Public Relations Services
A fully powered public relations program includes:
• PR strategy and leadership
• Media relations
• Marketing communications
• Social media
You need these
communications tools to
tell a complete story that
inspires audiences and
builds brand value.
“We’ve engaged Alpine Communications for a variety of campaigns and programs that have helped raise awareness of our company, including blogging, award
promotion and developing marketing materials. Wendy is an awesome writer who uses her journalism experience to go beyond typical marketing copy. I can always
depend on Alpine to be proactive and responsive. They keep our communications organized and on track, and are an essential member of our team.”
-- Scott Brown, President, Sability, Inc.
Public Relations Strategy and Leadership
• Public relations is about building awareness; obtaining third-party
endorsement via the media, social influencers, and word-of-mouth
channels; and gaining trust for your brand.
• We will serve as your communications advocate, ensuring your stories are
communicated, your news gets out and you are heard above the noise.
• Alpine public relations services include positioning statements, message
development, communications planning, thought leadership, content
development, and strategic counsel.
Media Relations
• Media relations matters. It gives your story
credibility. While social media plays an
important role for many brands, companies
still want their stories picked up by local
newspapers and national media outlets.
• Alpine media relations services include story
development, understanding and identifying
key media in target markets, developing press
releases, media pitching and follow up, and
media training.
Marketing Communications
As content developers, Alpine helps influence and position your brand in a
positive, consistent and credible manner by creating engaging content for
marketing campaigns, including:
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Blogs
Bylined articles
Customer profiles
Ebriefs
Email newsletters
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Fact sheets
Press releases
Speaker engagements
Testimonials
Other marketing collateral
Social Media
Social media can be a powerful tool to inform and engage your target
market. In the B2B world, it can help engage your customers and generate
leads for your business.
We know the tips and techniques to leverage these social media channels
for your brand. Services include:
 Blogging
 Social media strategy and audits
 Editorial calendar development
 Content creation
Why Work With Us?
• Senior-level practitioners. We provide senior-level leadership at both
strategic and tactical levels. Clients pay for professionals – not overhead.
• Quick learners: We create PR campaigns and programs that build your
brand and increase credibility, getting up to speed quickly so that we don’t
waste a lot of your time.
• Results-oriented media relations professionals and former reporters: We
know what makes a good story, who to contact and how to maximize
coverage.
• Strong writers: Whether we’re writing a bylined article or press release,
editing a blog post or developing the subject line in a media pitch, we work
to write engaging and compelling content.
About Wendy Alpine
Award-winning media and public relations professional, Wendy Alpine, president of
Alpine Communications, has more than 20 years’ experience in public relations,
with an expertise in Healthcare, Technology, HR and other industries. Wendy
oversees all aspects of public relations for Alpine Communications, including
strategic counsel, writing and editing, local and national media relations, planning
and implementation of communications campaigns and content development.
A recipient of the Phoenix Award of the Public Relations Society of America
(PRSA), Georgia Chapter, and the International Association of Business
Communicators Golden Flame Award, she is a member of the Georgia Chapter of
PRSA, the Metro Atlanta Chamber of Commerce and the Technology Association of
Georgia (TAG). She is a member of the TAG Marketing board. With expertise in
healthcare and technology, Wendy leads promotional efforts for the Atlanta Health
IT Leadership Summit and provides public relations counsel to the Southeast
Chapter of the International Association for Human Resources Information
Management.
A graduate of the State University of New York at Albany, with a Bachelor’s degree
in French and Journalism, Wendy worked as a reporter before pursuing her PR
career.
Wendy Alpine
404-641-6170
[email protected]
Learn more at alpinepr.com