HSBH 2014 Opening Ceremonies - High School Business Heroes
Download
Report
Transcript HSBH 2014 Opening Ceremonies - High School Business Heroes
High School
Business Heroes
2014
Seminar 1:
Business Planning
and Marketing
Analysis
March 4, 2014
Agenda
Feedback
on Elevator Pitch
Advancing
Guest
Teams!
Speakers
Dragica Lebo and Maya Amoah
Professor Ambika Badh
Phase
2 Intro – Business Plan Report
Upcoming
Events
Questions,
comments, concerns?
Elevator Pitch Feedback
Edited
documents with feedback will be
emailed back to your team
A
variety of ideas presented
Formatting
Formal
Peer
of title, citations and bibliography
language; marketing concepts
and team editing
Analysis
and defining your plan
TEAMS
ADVANCING TO
PHASE 2…
Ace
Inc.
Mount
Carmel
Business Innovation
A.C.R.I.
APHS
NewBreed
Business
Cloud
Gurus
10
Collateral
Dynamics
FBI
– Fierce Business
Innovators
JAM
Sesh
M.A.P.
NST%
Premium
The
Blazers
The
Heifers
The
Invincible 4
The
Quartets
Veni
Vidi Vici
Creating a Business Plan and
Starting Your Own Business
Guest Speakers:
Dragica Lebo
Youth Project Manager, City of Hamilton – SBEC
Maya Amoah
Gr. 12 Student & Creator of Nebula Artwear
Analyzing a
Marketing Case
Guest Speaker:
Ambika Badh
Professor of Marketing
DeGroote School of Business,
McMaster University
PHASE TWO: THE WRITTEN REPORT
Comprehensive
4-page report including
an in-depth analysis using primary and
secondary research.
Take
the ideas presented in Phase 1
and expand on it
Consists
of an evaluation of your
innovative ideas, a marketing plan, and
implementation process
Basis
for selection of Top 10 teams
BUSINESS PLAN REPORT Criteria
Evaluated out of 60 marks in total
Research
2 different primary sources, 10 secondary sources
Executive
Summary [5 marks]
Background info on AGH
Summary of goals, findings and plan execution
Business
throughout report [18 marks]
Plan and Implementation [28 marks]
Explain creative idea and marketing strategy
Describe implementation and its practicality
Describe how target market’s perception of AGH
as a result of the proposed campaign
BUSINESS PLAN REPORT Criteria
Conclusion
Summarize business plan and findings (no new
content)
Appendix
(optional)
Supplementary items that may disrupt report flow
References
[3 marks]
[6 marks]
Use Business Citation Guide to cite sources
— More info in Submission Details package —
Report Deadline: Friday, March 21 at
11:59pm – submit to [email protected]
Upcoming Events:
Seminar 2
Tuesday,
March 11 at 5:30-7:00pm, DSB 505
Drop-in help (during March Break)
Seminar 3
Tuesday,
March 18 at 5:30-7:00pm, DSB 505
Ines Perkovic from Innis Library
Professor from DeGroote
Questions, comments,
concerns?