Transcript Marketing - Luther High School

WHAT IS MARKETING?
• MAR·KET·ING
ˈMÄRKITING/
NOUN
1.THE ACTION OR BUSINESS OF PROMOTING AND SELLING PRODUCTS OR
SERVICES, INCLUDING MARKET RESEARCH AND ADVERTISING.
KNOW WHO YOU ARE
START WITH A MISSION STATEMENT
GET TOGETHER
 DISCUSS WHAT YOU WANT TO DO
 INCLUDE VALUES, INSPIRATION, BE REAL AND SPECIFIC.
 BE SHORT, SWEET AND TO THE POINT….
CREATE YOUR IDENTITY – YOUR BRAND
• LOGO GUIDELINES
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PANTONE COLORS
FONTS
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SOFTWARE
TALENTS
• PRINT AND MERCHANDISE
• TAGLINES
• RESOURCES AVAILABLE TO TEAM
• MAINTAINING CONTROL OF YOUR IMAGE
• FIRST
BRANDING GUIDELINES
(WWW.FIRSTINSPIRES.ORG/BRAND)
WHY IS IMAGE / BRAND IMPORTANT?
KNOW WHO YOU ARE SO
OTHERS WILL KNOW WHO YOU ARE.
• MARKETING WITHIN THE FIRST COMMUNITY
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MARKETING TO JUDGES
MARKETING TO OTHER TEAMS
• MARKETING OUTSIDE THE FIRST COMMUNITY
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SPONSORS
MEDIA
COMMUNITY
INSIDE FIRST
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MARKETING TO JUDGES
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MARKETING TO TEAMS
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• JUDGES PACKET
• PIT DESIGN
• PRESENTATION BOARDS, PICTURES, AND BROCHURES
• PIT SCOUTING
FIRST COMMUNITY
• CHIEF DELPHI
• OFF SEASONS
• OUTREACH
- ALLIANCE SELECTION
CONNECTING WITH OTHER TEAMS
• ROBOT CARDS
• PINS/BUTTONS
• GIVEAWAYS (CLAPPERS, PENS, BALLS, BANDANAS)
• PEER AWARDS
• OFFERING ASSISTANCE TO OTHER TEAMS AND DEVELOPING RELATIONSHIPS
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(AT COMPETITIONS) #FRIENDSWITHROBOTS
WORKSHOPS AND SEMINARS (LIKE THIS)
OFF-SEASONS
MENTORING YEAR AROUND (FRC, FTC OR FLL)
MARKETING OUTSIDE FIRST
• Community Outreach
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Girl Scouts/Boy Scouts
Libraries
Science Centers
Community Service
Schools
• Local Media
– Press Releases
• Sponsors
– Newsletters
– Updates
– Thank You’s
WHY DO WE MARKET IN FIRST
ROBOTICS COMPETITION ?
- EDUCATION
- TEAM AWARENESS
- POTENTIAL SPONSORS
- ALLIANCE PICK
- ADVERTISING
EDUCATION
THE LEARNING CURVE TO THE GENERAL PUBLIC IS VERY STEEP
FOR INSPRIATION AND REGOGNITION OF SCIENCE AND TECHNOLOGY
IS IT LIKE BATTLE BOTS?
SO – YOU JUST BUILD ROBOTS
TEAM AWARENESS
•IS IT IMPORTANT?
•HOW DO WE DO IT?
• KNOWLEDGE
• BRANDING
KNOWLEDGE – WHO ARE WE?
• WE HAVE TO TELL THEM
• WE HAVE TO SHOW THEM
• WE HAVE TO TELL THEM AGAIN
• WE HAVE TO SHOW THEM AGAIN
• WHOLESALE VS. RETAIL
• PICTURES, VIDEOS, DEMOSTRATIONS
It’s Not Just About the Robot
What are we doing besides building a robot?
BRANDING – IT’S WHO WE ARE?
•FOUR KEY ELEMENTS
• TEAM NAME
• TEAM NUMBER
• TEAM COLOR
• TEAM LOGO
TEAM NAME
• THIS IS YOUR “BRAND”
• HOW OTHER TEAMS AND THE COMMUNITY IDENTIFY YOU
• DOES NOT HAVE TO BE THE SCHOOL “TEAM NAME” - EXAMPLES
• DOES NOT HAVE TO INCLUDE: ROBOTICS, ROBOTS, BOTS – BUT NERDY IS GOOD 
TEAM NUMBER
• YOUR TEAM’S OFFICIAL IDENTITY WITH FIRST – IT NEVER CHANGES
• EVERYONE ON THE TEAM NEEDS TO KNOW THIS.
• PUT THE NUMBER EVERYWHERE
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- EVEN SHAVED INTO THE BACK OF THEIR HEAD
TEAM COLOR
• LAND ON A COLOR – STICK WITH IT
• USE IT ON THE ROBOT, IN THE PITS, ANYWHERE AND EVERYWHERE – EVEN BANDANAS
• SOME TEAMS HAVE MATCHING SHOES
TEAM LOGO
• NOT TOO COMPLEX.
• SHOULD TRANSLATE WELL INTO A VARIETY OF FORMATS
• NEEDS TO HAVE “STAYING POWER”
YOUR IDENTITY – YOUR BRAND
• ONCE YOU HAVE IT – LIVE IT, LOVE IT.
• IT CAN (AND SHOULD) GROW OVER TIME
• SMALL CHANGES ARE OKAY
• ADDING A “SUB-BRAND” CAN BE DONE, BUT BE CAREFUL.
HOW DOES IT HELP THE TEAM ?
• STRONG BRAND ID LEADS TO RECOGNITION, COULD LEAD TO SPONSORSHIPS.
• MAKING SURE OTHER TEAMS KNOW YOU HELPS IN ALLIANCE SELECTION
THERE CAN BE SO MUCH MORE
• PUBLICITY – NEWSLETTERS, PRESS RELEASES, EVENTS, INTERVIEWS
• SOCIAL MEDIA – SO MANY CHOICES?
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REMEMBER THE AUDIENCE.
RESOURCES
• FIRST WEBSITE – SO MANY RESOURCES
• HTTP://WWW.FIRSTINSPIRES.ORG/RESOURCE-LIBRARY
• CHIEF DELPHI – MORE THAN THE FORUMS, LOOK FOR “CD-MEDIA”
• FIND A TEAM YOU ADMIRE, ASK THEM LEARN FROM THEM, VISIT THEIR WEBSITE
MORE THAN JUST MARKETING
• MARKETING TEAM CAN ALSO BE:
• -BUSINESS TEAM
• -AWARDS / CHAIRMAN’S TEAM
• -SCOUTING TEAM
• -FUNDRAISING TEAM
• DON’T TAKE ON MORE THAT YOU CAN HANDLE – YOU DON’T HAVE TO DO IT ALL.
QUESTIONS / DISCUSSION