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Residential Advisory Committee – Q4
October 16, 2014
NORTHWEST ENERGY EFFICIENCY ALLIANCE
Welcome
What was your favorite Halloween costume
and how old were you when you wore it?
Follow up from Q3 RAC meeting
 Field Service matrix – page 3
 Retail Map
http://prezi.com/hlxqtuxkojzh/?utm_campaign=share&ut
m_medium=copy
 Sears/DHP update – Jill
Advisory Committee Revamp (Packet pg. 8)
 Current Status
 Under Governance Committee review
 Board to consider for approval December 3
 Key Points
 Areas for improvement:
 better communication and coordination
 clarity on roles and responsibilities
 clarity on decision points are in NEEA’s process
 more transparency and better information sharing
 Business Case (funders need it!)
 Process Clarity and Formalization (including Work Group template,
RPAC voting rules, Advisory Committee membership clarity, etc.)
 Single Source of Truth for Advisory Committee materials
Single Source of Truth - CONDUIT
Live link…..
www.conduitnw.org

2015 RAC meeting dates
Page 9

NW RPP compared to EnergyStar (ES) National RPP
Pros of supporting a National program
•
•
•
•
•
•
NW at table to discuss standards with EPA
ES assistance in data collection and matching
ES recruiting additional utility partners
ES is most recognized brand for efficient
products
National program provides scale with retailers
• Leverage in contract negotiations
• Cost sharing across a wider group
• Potential to reduce NW incentives
• Region benefits from quicker MT
NW continues to have direct influence/input on
national program development
Cons of supporting a National program
The NW RPP product assortment and
retailer partnerships will continue in
2015. Supporting a national program
would require adding freezers and
dryers at selected retailers.
•
•
Potential to exceed 2015 RPP incentive budget
Individual products/widgets may not be cost
effective
Funder Coordination Plans
Shout Out!
RAC members on the project team:

DIANE FERINGTON
and
DENNIS ROMINGER

THANK YOU!!

Overview
A Funder Coordination Plan Summary
….and here’s the details
Conflict Resolution Process
(Reviewed and agreed upon by the RPAC, July 2014)


Consensus among NEEA and stakeholders is highly desirable.
Coordination is planned and decisions are made through a
consensus-intention process, in which the consent of all parties
is actively sought. In the course of doing business, there may be
times when NEEA and stakeholder(s) are not in agreement. In
these instances, NEEA agrees to:


 Summarize areas of dissension and make these available to all
parties involved.
 In the event that a consensus to move forward cannot be
reached, both NEEA and a representative from the dissenting
stakeholder(s) will draft a position statement that will be
presented to the Regional Portfolio Advisory Committee for
further discussion.
Your feedback….
 Did we miss something big in defining the
Touchpoints for coordination?
 Are you able to support the Funder
Coordination Plan from a resource
perspective?
 Are you willing to support the conflict
resolution process agreed to by RPAC in
July?
Residential Milestone Progress: 20-Year Savings Potential
Total Regional
Savings (TRS)
(aMW)2
Status – September 2014. Red indicates movement from prior quarter. Upcoming milestone date and 20 year aMW savings
potential are noted in parentheses in green next to each initiative.
TRS estimates in green represent 6th Power Plan 20-year technical achievable potential
TRS estimates in blue are NEEA savings ests.
930
900
Combined Space & Water
Heating (2015)
0
293
Super Efficient
Dryers
0
622
Heat Pump Water
Heaters (190)
Initiatives
(Q4 2015,183)
Windows 2.0
Home Energy Management
Dishwashers
Homes (137)
Retail Product
Portfolio
(Q2 2015, 50)
Ductless Heat
Pumps (120)
Next Step Home
Codes (40)
Manufactured Homes (2015)
Advanced Water Heating
Systems
TVs
(Q4 2014, 60)
Standards (135)
Clothes washers
Refrigerators
Windows
CFLs
Dryers Work Group?
Looking for input on:
 The formation of a Super-Efficient Dryers work
group?
 Which organizations want to participate?
2015 Operations Plan
Residential/Mass Markets
19NORTHWEST ENERGY EFFICIENCY ALLIANCE
Desired Outcome
Residential Advisory Committee
understands and supports 2015 plans for
the residential/mass markets sector.

20
Focus Areas for 2015-2019 Business Plan
Driving the advancement and
success of programs within NEEA’s
Consumer Products and Residential
New Construction Strategic Markets
2015 Objectives
Consumer Products:
 Heat Pump Water Heaters – Build regional uptake and market
demand while accelerating consumer and supply chain
adoption of northern climate heat pump water heaters.
 Ductless Heat Pumps – Build and increase market availability
and demand while increasing consumer adoption of ductless
heat pump technology.
 Super-Efficient Dryers – Validate energy savings and product
potential for super-efficient dryers.
 Retail Product Portfolio – Increase the sale and presence
of energy-efficient products in the retail channel.
New Construction:
 Homes – Accelerate market adoption of energy-efficient
residential building practices and technologies to pave the way
for future code adoption.
2015 Dependencies and Interactions
Utility Partners

 Buy-in and support of key initiatives through
 Advisory Committee meetings & monthly reports/updates
 Initiative working groups
 Face to face meetings
BCE & California Partnerships

 Leverage West Coast market power with retailers and lay
foundation for Retail Product Portfolio success
ENERGY STAR, EPA, and CEE

 Regular meetings to influence specs, share learnings
Critical Success Factors & Challenges
Critical Success Factors




Delivery channel diversification
Manufacturer product performance & delivery to market
RTF measure development
Resource availability
Challenges





Staff capacity
Incentive variance (35% of budget)
Stakeholder perception & management
Early phased initiatives result in greater variance
Growing residential portfolio
Major risks inherent in the plan
 Product availability & performance
 Ductless Heat Pump, retailer & EPA relationships
 Next Step Homes does not produce expected savings
2014 Forecast vs. 2015 Budget Summary
2014 F
2015 B
Variance
Program Expenses:
Homes
$2,885,925 $1,718,000 -$1,167,925
HPWH
$3,739,594 $3,186,900
-$552,694
DHP
$1,667,758 $1,230,000
-$437,758
Dryers
RPP
$249,835
$701,250
$451,415
$1,911,549 $1,800,000
-$111,549
TV
$107,976
$66,280
-$41,696
Lighting
$154,196
$178,000
$23,804
Total Program Costs
$10,716,833 $8,880,430 -$1,836,403
Residential New Construction
Northwest ENERGYSTAR Homes
& Next Step Home
Efficient Homes Overview – Current state
 Launched Quality Oversight (QO) for Providers to
ensure all requirements for Northwest ENERGY
STAR Homes (NWESH) are met.
 Performance Path became the sole method for
certifying NWESH after Prescriptive Builder Option
Packages expired on 7/1/2014.
 Identified Advanced Energy to take over Northwest
HVAC oversight for NWESH and began transition
planning.
 Re-engaged with the EPA to define the national
oversight role and timeline for transition.
27
Next Step Home Overview – Current state
 Recruited 30 additional pilot projects, ensuring
regional builders and home spec diversity.
 Analyzed 12 months of performance data from 8 of
the first 12 pilot homes.
 Completed project reports that summarize: builder
challenges and best practices; homeowner/builder
interviews; and, cost and performance data.
 Held kick-off meeting with RTF to begin exploring
an energy savings methodology based on
performance ratings.
28
Homes - 2015 Objectives & Goals
Leverage the New Construction platform to develop and increase
market adoption of energy-efficient advanced building practices for
single-family homes aimed at influencing and accelerating code
adoption over the next 3-4 code cycles.
2015 Objectives:
 Begin data collection and analysis on Phase II projects to inform
savings estimates and best practice pathways.
 Outreach to 5 green building programs to potentially adopt Next
Step Home Specification
 Align Northwest performance path homes with national oversight
 Develop Northwest ENERGY STAR specification for states that
adopt 2012 IECC (WA completed)
 Establish an RTF-approved performance rating based energy
savings methodology
29
2015 Homes Marketing Focus Areas
 Support communication of NWESH alignment
with National EPA ENERGY STAR program
 Transition NWESH website to support Next
Step Home pilot projects and advanced building
practices and technologies
 Develop market partner value propositions and
messaging
 Work with utilities to identify opportunities to
support Next Step Home builders
30
Challenges, Major risks & Contingencies
Challenges & Risks:
 National Oversight – timelines and alignment
 Builders drop NWESH due to increased cost/complexity
 Next Step Home specification fails to achieve estimated savings
targets
 Performance rating challenges
Contingencies:
 Continue investment in tech support; work with Verifiers/ Raters to
resolve pain points
 Increase builder flexibility in meeting NWESH spec; provide Verifiers/
Raters assistance to establish cost-effective best practice
 Revise NSH spec and identify alternate efficiency measures; Add
additional NSH pilot with different mixes of measures
 Prepare measure packages within the NSH spec for RTF savings
approval
31
Residential Consumer Products
Heat Pump Water Heaters
Heat Pump Water Heaters Overview – Current state
 Expanded rebate dollars to the region by
influencing 14 additional utilities to offer
Northern Climate Specification-specific HPWH
rebates
 Designed and completed 3 promotions driving
over 1500 Tier 1 and Tier 2 HPWH installations
 25 utilities boosted sales by leveraging
manufacturer/retail promotions
 Leveraged over $600,000 in marketing and
product markdown funds from supply chain
33
Heat Pump Water Heaters - 2015 Objectives & Goals
Influence the passage of a federal standard requiring
HPWH for all electric storage tanks greater than 45 gallons
by 2025.
2015 Objectives:
 Support the introduction of a new Tier 2 or 3 product into
retail and wholesale market.
 Leverage market research to enhance marketing tools.
 Ensure 50 utilities offer incentives that reference the
Northern Climate Specification.
 Drive product sales through 6 supply chain partnerships
and promotions.
 Laboratory test 4 Heat Pump Water Heaters
34
Breaking News!
 GE is submitting a Tier
3 unit for NCS testing in
November
 NEEA has supported
development of this
product for the past 18
months
 GE anticipates the unit
will be available early
January
35
 Stay tuned!
2015 HPWH Marketing Focus Areas
Aware
Familiar
Willing to
consider
Purchase
intention
36
Emphasis to fill/
expand top of
funnel while also
driving sales
lower in funnel

2015 HPWH Marketing Focus Areas
▪ Increase consumer awareness of HPWHs
▪ Support plumber/contractor promotion of HPWHs
▪ Facilitate, amplify or support upstream and utility
promotions
▪ Leverage market research to develop tools and
templates to support utility & market partner marketing
▪ Develop propensity models and other resources to
support targeted promotions in the market
37
Challenges, Major risks & Contingencies
Challenges & Risks:
 Product performance and availability issues
 Stakeholder consensus building can delay activity
development or ability to react to quickly developing
situations
Contingencies:
 Work closely with major manufacturers to bring Tier 2
product to market
 Continue to provide opportunities for stakeholder
input and build timelines accordingly
38
Residential Consumer Products
Ductless Heat Pumps
Ductless Heat Pumps Overview – Current state
 Supported 5 cooperative promotions with 5
utilities, 4 distributors and 4 manufacturers
 Trained 16 Sears installers and placed utility
rebate messaging/logos in 18 stores
 Expanded partnerships and impact in
manufactured homes segment (new and
existing)
 Secured manufacturer commitments to codevelop and deliver market-driven ductless
business training
40
Ductless Heat Pumps - 2015 Objectives & Goals
Accelerate the adoption of inverter-driven ductless heat pumps
(DHP) in electrically heated homes by building distribution
channels, market capacity and consumer demand for DHPs.
2015 Objectives:
 Develop retail channel product road map.
 Leverage market research to enhance marketing tools and
activities.
 Partner with manufacturers to develop 3 DHP promotions.
 Complete DIY testing research (includes field testing,
research into DIY products and processes).
 Achieve 20% increase in residential ductless heat pumps
sold in Northwest region.
41
2015 DHP Marketing Focus Areas
Aware
Familiar
Willing to
consider
Purchase
intention
42
Emphasis to
reduce
leakage lower
in funnel while
maintaining
top of funnel
awareness

2015 DHP Marketing Focus Areas
 Facilitate and amplify upstream promotions
 Leverage market research to develop tools, messaging &
templates to support partner marketing
 Develop propensity models and other resources to support
targeted market-driven promotions
 Maintain product awareness in the market
 Support contractor skill development to sell DHPs with 1:1
displacement
43
Challenges, Major risks & Contingencies
Challenges & Risks:
 Delivery channel diversification seen as disruptive by
some key partners
 Product commoditization
 New HVAC technology competition
Contingencies:
 Communicate value of channel diversification
 Drive partners to educate consumers
 Influence ductless product diversity/availability
44
Residential Consumer Products
Super-Efficient Dryers
Dryers Overview – Current State
 Field & Lab Testing
 Stakeholder Outreach
 Standards and Specifications Work
 Manufacturer Engagement
46
Super-Efficient Dryers - 2015 Objectives & Goals
Influence the enactment of more stringent federal efficiency
standards for clothes dryers.
2015 Objectives:
 Support super-efficient dryer placement in one big-box
retailer – Q4
 Support heat pump dryer product launch with 2 major
manufacturers – Q4
 2 utilities offer incentives on super-efficient dryers meeting
NEEA specification, supporting early manufacturer launch –
Q2
 Complete performance baseline, research plan and lab
testing results to inform RTF provisional unit energy savings
– Q2
47
2015 Dryer Marketing Focus Areas
Marketing will be very limited for this initiative since
the product is in very early market testing.

 Support manufacturer go-to-market promotions
 Coordinate manufacturer promotions with utility
partners
 Analyze market uptake of manufacturer promotions
identifying gaps, opportunities and leverage points
48
Challenges, Major Risks & Contingencies
 Manufacturers delay product launch
 Products fail to meet dryer specification
 Regional/national partners unwilling to
collaborate on costs for performance baseline,
etc.
 Closure of Lab Testing facility
49
Residential Consumer Products
Retail Product Portfolio
Retail Product Portfolio Overview – Current State
 Introduced RPP concept to national retailers
participating in the TV initiative and secured their
participation in the RPP pilot.
 Developed and refined a product selection process
in collaboration with the work group and introduced
new product categories to retail partners, providing
access to new corporate buying groups.
 Introduced RPP concept to two new national
retailers and secured participation from one (Home
Depot).
 Deepened strategic partnership with California
(PG&E and SMUD).
51
Retail Product Portfolio - 2015 Objectives & Goals
Leverage mid-stream incentives to influence retail stocking
practices, ultimately driving manufacturing and standards
for a portfolio of energy-efficient products sold through the
retail channel.
2015 Objectives:
 Develop product roadmap for market transformation
portfolio development.
 Launch automated data processing solution.
 Expand extra-regional partnerships to increase initiative
scale.
 Manage and strengthen retailer engagement; adding
one additional retailer in 2015.
52
Challenges, Major risks & Contingencies
ENERGY STAR unwilling to share/collaborate on
specification schedule.
 Mitigation Plan: Series of collaboration meetings with
ENERGY STAR – starting in Sept. leveraging publicly
available data.
Automated data solution not identified or implemented in a
timely fashion. Could delay being able to add new product
categories or require additional investment in current tool.


53
Mitigation Plan: RFI/RFP timeline being developed now in
conjunction with CA. Contract departments involved.
Work with retailers to design.
Challenges, Major risks Cont…
Corporate buyers do not participate in evaluation efforts.
 Mitigation Plan: Working with evaluation contractor to
identify alternate methodologies. Retailer contractual
changes as necessary. Exploring collaboration with
partners to ease evaluation strain on retailers.
No new utility partners join, reducing ability to bring scale and
delaying retailer influence.
 Mitigation Plan: NEEA engages in partner recruitment efforts.
54
Challenges, Major risks Cont…
Maintaining market transformation lens as more utility
programs join. Need for alignment forces too much
compromise around products.

55
Mitigation Plan: Roadmap with MT focus identified as
key area of focus for 2015. Continued engagement with
CA to incorporate MT into their programs. NEEA is an
active and committed participant in national design.
Residential Consumer Products
Long Term Monitoring & Tracking (LTMT)
LTMT Overview – Current state
 TV initiative transitioned to long-term monitoring
and tracking (LTMT)
 Regional Residential Lighting Summit
 LTMT teams identified
 Need to evaluate alternatives for monitoring
residential lighting market
57
LTMT - 2015 Objectives & Goals
Ensure long-term sustainability of the energyefficiency gains stemming from the region’s market
transformation investments.
2015 Objectives:
 ENERGY STAR TV 5.3 penetration reaches 92
percent
 Evaluate lighting market progress indicators
 Discontinue white goods and windows initiatives
58
Questions & Discussion
2015 Operations Plan
Emerging Technology – Product Management - 40029
NORTHWEST ENERGY EFFICIENCY ALLIANCE
Pipeline Metrics Cycle 4 to Cycle 5
Metric (aMW)
Cycle 4
Goal
2014 Year End
Cycle 5 Goals
Scanning
-
~1700
1400
In Process
1200
~500*
1000
Readied for Market
300
~270
175
5 year TRS
Savings
200
~220
145
20 Year TRS
Savings
0
* Reduction of ~ 500 aMW when EBR, CRE and TTTA moved
to infrastructure. Includes 183aMW added by dryers program
Filling the Pipeline in 2015 – Portfolio Ready
Technology
Description
Savings
Potential
Status
Ready for
Portfolio
SGS – Secondary
glazing system
Interior window
insert attachment
for commercial
buildings
90-110 aMW
(Market Potential)
Developing test method
with LBNL. Working with
NFRC to include SGS in
their new “attachments”
standard. Working with
Solarc and estimator to
determine estimate of
cost/savings (ROI).
Early 2015.
Products are
available. Test
method will be
ready. Market
characterization
will be needed.
High Performance
Manufactured
Homes
Updated standard
for manufactured
homes with shell
and HVAC
upgrades
10-20 aMW
(Market Potential)
Upside potential if
early retirement
included
Coordinated field testing
with BPA to prove
savings and understand
manufacturer barriers.
Federal standard process
underway
Could be ready
in 2015 to help
meet pipeline
metric.
Combo system
space and water
Split system HP
with single outside
unit that supports
residential space
and hot water
394 aMW
(Technical
Potential) Assume
70-100 aMW
market potential
Lab and field testing.
Products are not yet
available for sale in the
NW. Expected
availability Q2 2015
Initiative start
likely in 2015.
May be
incorporated into
DHP program.
Commercial New
Construction
Integrated design
for commercial
buildings
57 aMW (Technical
Potential)
Program planning will
start in 2015.
Initiative start
likely in Q2-3
2015.
Filling the Pipeline in 2015 – Scanning Themes
Technology Sector Description
Status
Ready for
Portfolio
Automated M&V
All
Negawatt meter for residential, commercial
and industrial. Supports financial
transactions.
Inventory of available products
complete. Exploring ways to validate
tools and test capabilities insitu
This technology is not
likely to be ready for 2-4
years.
CO2 Heat Pumps
All
CO2 as a refrigerant for heat pumps.
Useful for water heating and space
conditioning.
Products are currently available for
industrial. Commercial and
residential are coming.
First product for res likely
in mid 2015.
Commercial later.
Internet of Things
All
What happens when everything is web
connected? Load growth is a possibility.
Also enables zonal controls for energy
savings. Includes home energy
management.
Standards are emerging IVP6,
ANSI/CEA-2045, others. Testing
needed to understand impact and to
find ways to reduce negative impact.
Sometime in cycle 5
Lighting
All
Efficient lighting and controls
Lots of changes happening in
lighting. Controls, more efficient
products, etc. Test procedures and
product validation needed to
understand energy impact
Likely to be incorporated
into RWLR, TTTA or
LLLC programs.
Advanced HVAC
Com
Separation of conditioned air from
ventilation air. Proven to yield savings.
Waiting for product options to field
test.
Likely 2016.
Ag Irrigation
Ag
Explore irrigation technologies that offer
energy savings for large and small farms.
Completing finally report on current
ag program. Learnings will be
applied to new effort.
Likely 2016
Existing Building
Operation
Commercial
Exploring tools, controls, and training as
options for improving building operations.
Very difficult to define the skill set,
market opportunity, and MT
approach. Automated M&V may
help support this.
Lower Priority Scanning Projects
Technology
Sector
Description
Status
Windows
Residential
High performance <0.25 U value double
and triple glazed windows.
Market appears to be moving on its
own. Lower priority unless new data
becomes available.
Efficient Power Supplies
Industrial
DIN mounted power supplies typically run
at <20% load and at this level they are not
efficient.
Efficient product is available but not
common in the market. 80 plus like
program may be needed, but market
may move on it is own.
Extended Products for
Motor Driven Systems
Industrial /
Commercial
Product labeling for systems of pump,
motor and controls that maximize
efficiency within the required operating
conditions.
NEEA is participating in national
workgroup, but not leading the effort.
If an MT opportunity emerges, this
may move up in priority.
Home Energy
Management
Residential
Home displays and feedback that lead to
lower energy use by home owners.
We are focusing our efforts on
automated M&V instead of the
display approach for now.
Refrigeration
Optimization
Industrial
Defrost system design and operations for
maximum efficiency
Limited savings for a complex
problem
Business IT
Commercial
Closet data center energy management
No clear MT opportunity yet.
Evaporative RTUs
Commercial
Indirect / direct evaporative RTUs for
replacement of DX systems.
No new low cost product options to
test.
Building Operations
Engineering Assessor
Commercial
BOC+, Bill Clumpner clone for assessing,
planning and implementing building
operation changes
Very difficult to define the skill set,
market opportunity, and MT
approach. Automated M&V may
help support this.
Other Scanning Options
Technology
Sector
Description
Status
Smart Thermostats
Residential
and
Commercial
Thermostats with occupancy sensing and
control approaches that improve efficiency
Lots of movement in the market. It
isn’t clear the savings and MT
opportunity. Automated M&V could
support savings assessment.
RTU Controls
Commercial
Control optimization for RTUS
The advanced HVAC project looking
at the separation of ventilation from
condition air is our priority.
Air Distribution Systems
Industrial and
open
Commercial
Space
Fans and other methods of removing
stratification of air within large, open and
high bay spaces
There may be an opportunity, but
the savings and MT opportunity are
not clear.
Compressed Air
Improvements
Industrial
Leak detection, best practices and other
technologies for improving the efficiency of
compressed air systems.
No one technology seems to be the
solution. Small savings and
complex approach.
Residential Initiative Marketing
Discussion topics
 DHP & HPWH Marketing Strategic Plans
 2015 Marketing Plan Development &
Coordination
 DHP & HPWH Marketing Work Group
NEEA Marketing Process
NEEA Program
Business Case
(Marketing Strategic
Plan included as
documentation)
Insights
Annual
marketing
report
Market
research,
evaluation
& analysis
Marketing and campaign
results
Annual marketing
plans
Deliverables &
activities
Utility & Market
Partner Input &
Coordination
•
Utility RPAC
members
• Utility advisory
committees
• Utility program
work groups
• Utility
marketing
teams
• Other utility
staff
• Supply chain &
industry
partners
DHP & HPWH Marketing Strategic Plans
Desired outcome from discussion:

 Gain feedback on these plans to inform
2015 annual tactical marketing plans
 Identify areas of concern/overlap and way
to address these
DHPs
Barriers Marketing
Addresses

 Slow consumer progress
through purchase funnel
 High total cost
 Weak DHP marketing &
training throughout the
supply chain
 Supply-chain lack of 1:1
displacement approach
Aware
Familiar
Willing to
Consider
Purchase
Intention
DHP Marketing Goals
 Amplify and support targeted partner promotions in the
market
 Increase consumer conversion/purchase, reduce funnel
leakage
DHP Marketing Strategies

Key Changes:
 Less NEEA-led awareness
building activities
 More focus supporting
upstream promotions
 Emphasis on targeting
consumers lower in funnel
DHP Marketing Strategies

Ongoing:
 Utility and market support
(templates, tools &
educational resources)
 Help facilitate market-led
reduced pricing promotions
 Low-level awareness
activities (i.e. PSAs)
 Support retail product
presence
Discussion
 Any questions or feedback?
 What opportunities or concerns do you see?
HPWHs
Barriers Marketing
Addresses

 High total cost
 Product not integrated
into standard water heater
supply chain
 Lack of consumer awareness
 Challenging consumer buying
experience
Aware
Familiar
Willing to
Consider
Purchase
Intention
HPWH Marketing Goals
 Increase supply chain engagement with and
promotion of HPWH
 Amplify and support targeted partner
promotions in the market
 Increase consumer awareness of HPWHs
HPWH Marketing Strategies

Key Changes:
 More awareness-building
in market (top of funnel)
 More focus on
plumber/contractor base
HPWH Marketing Strategies

Ongoing:
 Help facilitate market-led reduced pricing promotions
 Utility and market support (templates, tools, educational
resources)
 Targeting likely to purchase consumers (i.e. propensity
models)
Discussion
 Any questions or feedback?
 What opportunities or concerns do you see?
2015 Marketing Plan Development
Meeting with marketing counterparts
between now and mid-December to
discuss:
 What’s worked/not worked in 2014
 2015 marketing focus areas (for both)
 2015 marketing coordination focus areas
2015 Marketing Plan Development
 Any questions or feedback?
 Would you like to be included in these
meetings?
DHP & HPWH Marketing Workgroup
 Focus in 2014 mainly on DHP & HPWH
marketing templates & collateral
development
 2015 focus mainly on DHP & HPWH
website updates
Utility Share Outs
Meeting Wrap-up
Public Comment?
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Feedback on any of the following?
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Meeting overall?
Agenda?
Packet materials?
What was missing?
Anything else?
Thank you!
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Thank you all for your time
and much appreciated
guidance!