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1.1 Market Analysis for CO2 HPWH: Initial Requirements Identified
Residential Customers
Market Drivers
Definitions
Code
Residential
Compatible to household electrical capacity
RD1
Compatible to plumb fixtures
RD2
Known Brand
RD3
Low cost of purchase
RD4
Low operating cost
RD5
Low maintenance cost
RD6
Pressure vessel safety
RD7
Equipment safety
RD8
Easy maintenance
RD9
Low maintenance requirement
RD10
Long lasting
RD11
Invisible
RD12
No cold air
RD13
No compressor impact
RD14
Never run out of hot water
RD15
Low cost installation
RD16
No plumber, electrical or HVAC contractor needed
RD17
Easy and fast replacement
RD18
Readily available service and installation technologies
RD19
Cost
Safety
Maintenance
Comfort
Easy Installation
1.1 Market Analysis for CO2 HPWH: Initial Requirements Identified
Manufacture
Market Drivers
Definitions
Code
Market Opportunities
Premium consumer image
M1
Demonstration that customers in large numbers will pay
premium or disprove
M2
Access to the market
M3
Market opportunity is compelling enough for product
introduction
M4
Market of sufficient size to justify bringing to North
American market.
M5
Manufactures require money. Can they profit from this?
M6
Competitive advantages of this product can be identified
and communicated
M7
Ancillary benefits to create volume market – either
space/water or some large consumer benefits, or large
federal subsidy.
M8
Regulation requiring refinement
M9
Strong drivers for low GWP refrigerants.
M10
1.1 Market Analysis for CO2 HPWH: Initial Requirements Identified
Manufacture
Market Drivers
Definitions
Code
Codes and Safety
UL listing and code compliance
M11
Clear path to safety and performance certifications
M12
Safety issues neutralized for all of most of nation.
M13
Meets local building codes.
M14
Clear specification for eligibility
M15
Actionable product design based on utility DR needs
M16
Long term commitment from region
M17
Clear consensus on product specification and requirements
M18
DOE water heater requirement
M19
Distribution channels
and partners
Distribution and product support network
M20
Suitable market channels and installer channels
M21
Others
Low defects and durable manufacture
M22
Opportunity for leveraging manufacturing overseas
M23
Utility Specifications
1.1 Market Analysis for CO2 HPWH: Initial Requirements Identified
Regional
Market Drivers
Definitions
Priorities/Opportunities
Product roadmap
G1
Risk
Multiple manufactures compete in the market.
G2
Maintenance Reliability
Known good products in terms of performance, longevity.
G3
Low or no maintenance cost.
G4
Reliable/long-lasting.
G5
Regional requirements. Reliability, safety.
G6
Fast Water Heating.
G7
People
Experts in water heating testing and standards
G8
Cost Effectiveness
Cost effective for regional perspective
G9
Cost effectiveness in terms of TRC B/C ratio
G10
Annual energy use is predictable and quantifiable (per RTF guidelines).
G11
Regional value and diverse climates. Clarity about value in MF, MH, small
business.
G12
Enough value that contractors can change more without blowing costeffectiveness.
G13
Service industry capable to support needs containing CO2
G14
Contractor
Code
1.1 Market Analysis for CO2 HPWH: Initial Requirements Identified
Regional
Market Drivers
Definitions
Code
Grid Integration
Controllable via signal sent from grid. Non proprietary control
signaling.
G15
Secondary priority] HPH is capable of energy storage and demand
response. (Note: this is a very high level definition; more specifics
need to be added).
G16
High thermal storage capacity to support grid management.
G17
Operates in PNW regions without electric resistance host. (this is
specific requirement, could be generalized)
G18
Clarity about degree of demand addressability and best control
path.
G19
1.1 Market Analysis for CO2 HPWH: Initial Requirements Identified
Regional & Manufacture
Market Drivers
Definitions
Code
Installation
Cheap, Drop-in low brainpower installation.
RM1
Costs
Lower costs.
RM2
Benefits
Manufacturers – Region needed
Other Benefits (Beyond just water heating: Legion Aire
Cycle, Heating)
RM3
1.2 Market Analysis for CO2 HPWH: Resource Personnel to Contact
Organizations
Utilities/Program
Delivery
Utilities
Retailers/ Manufacturers
BPA
Hope Depot, Lowes, etc.
CLEAResult / Fluid
Utilities
NEEA (Dave Kresta)
Utilities (Aaron Winer)
RHEEM,
Mayo Lama Paper
GE
DAIKIN
Sander
Bradford White
AO Smith
Contact
Personnel
email
Phone
1.2 Market Analysis for CO2 HPWH: Resource Personnel to Contact
Organizations
Contact Personnel
American Water Works
GTI (Gas Technology Institute)
Labs/ Researchers
ACEEE (Hot Water Forum)
EPRI
(for Dinitrovic R.D),
NREL & Oalcridge, DOE (Standards).
Ken Eklund (WSU)
Jim Lutz (Formerly LBNL)
AHRI
ASHRAE
Refrigent watery grap - contact via R.D
(International Refrigerant Working Group
contact via R.D
email
Pho
ne
1.2 Market Analysis for CO2 HPWH: Resource Personnel to Contact
Installers/
Distributors
Organizations
GENSCO
New Construction Builders
Roto Rooter
FAST waterheat
Contact Personnel
Other distributors (Mark Sterns – Seattle
GM) , (Ferguson)
email
Phone
1.3 Market Analysis for CO2 HPWH: Confirm Market Drivers by
Resource Personnel
Resource personnel will be
contacted to confirm the identified
market drivers.
2.1 Product Analysis for CO2 HPWH : Product Features
Residential Customers
Product Features
Definitions
Compatible with household
voltage
Does not need high voltage to operate
P1
Low cost
Cost of purchase
P2
Operation cost
The amount of electrical energy required to
heat the water is significantly less than that
required by a conventional electric hot water
P3
Safety
Pressure vessel and equipment should be
safe for use
P4
Noise free
Product should not make noise during
operation
P6
Easy installation
Wi-Fi
Installation should not require contractor or
plumber
Products can have Wi-Fi which enables it to
retrieve information through internet.
Code
P7
P8
2.1 Product Analysis for CO2 HPWH : Product Features
Residential Customers
Product Features
Definitions
Code
High Efficiency
High efficiency is an important requirement of the systems; they should
not operate at a coefficient of performance (COP) less than 4.0
(Mayekawa heat pumps).
P9
Produce Higher
Temperature
Produce water at up to 194°F—far hotter than that produced by
standard heat pumps. (The EcoCute water-to-water heat pump and the
Unimo air-to-water heat pump).
P10
Robust components
CO2 refrigerant cycles operate at far higher pressure than standard
vapor-compression-cycle equipment. The compressor should be robust
to withstand such high pressure.
P11
Product having dual
functions
Product should provide space cooling in addition to hot water (just the
water-to-water and air-to-water models), the COP can be as high as
8.0.(Daikin)
P12
Low cost of
maintenance
Inexpensive components
P13
2.1 Product Analysis for CO2 HPWH : Product Features
Residential Customers
Product Features
Definitions
Code
Environmentally
friendly product
Prevention of global warming from gas emission
(Mitsubishi)
P14
Product should be
compact
Generally, a double tube construction is used in water heat
exchangers. When this is applied to heat pump water
heaters, a leakage detection ditch is added to prevent mixture
of refrigerants or oil and water in the event of refrigerant
leakage. However, this type of double tube has the
drawbacks of being heavy, expensive, and difficult to reduce
in size.
P15
5
Primary
Performance
4
4
1
5
3
5
1
Features
Reliability
Conformance
Compatible to household
electrical capacity
Compatible to plumb
fixtures
No plumber, electrical or
HVAC contractor needed
Serviceability
3
Aesthetics
Known Brand
2
Low noise
1
Invisible
Readily available service
and installation
technologies
Easy and fast replacement
2
Low maintenance
requirement
3
Long lasting
4
Low cost installation
6
No compressor impact
5
Low operating cost
5
Low maintenance cost
3
Low cost of purchase
4
Easy maintenance
Produce
higeer temp.
Equipment safety
Env. friendly
Pressure vessel safety
Robuct
comp.
No cold air
Noise free
5
6
Compatible
voltage
4
7
Low cost
maintenance
3
8
Compact
Never run out of hot water
2
9
High
efficiency
Secondary
Dual function
1
10
Safe
Market Drivers
2.2 Product Analysis for CO2 HPWH : QFD
Residential Customers
2
2
Perceived
Quality
3.1 Technology Analysis for CO2 HPWH : Social Networking Analysis (SNA)
Residential Customers
Expert identification in the field of
Basic Research, Applied Research
and Patent by keyword search.
3.2 Technology Analysis for CO2 HPWH : QFD
9
8
7
Primary
Equipment
System Architecture
4
1
5
3
Non-vapor compression
4
Manufacturing
2
Software and controls
3
Thermal Storage
4
Maintenance
5
Operation
5
Combination System
3
Distribution
4
Solar or Geo assisted
5
Storage
2
Produce higeer temp.
On-demand
Dual function
1
Env. friendly
Heat Pump (Electric or
Gas)
Robuct comp.
Secondary
Noise free
Technology
Compatible voltage
6
Low cost
maintenance
5
Compact
4
High efficiency
3
Safe
10
Residential Customers
Supporting Technologies