Transcript Press Release Tip #7 Contact Information

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A new press release element of
marketing combining:
Public relations (PR)
and
Search Engine Optimization (SEO)
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Sent globally to more than
27 million Internet users
News Sites
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Yahoo News
Google News
MSN News
AltaVista News
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AllTheWeb
Topix
Feedster
Daypop
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Smart PressReleases
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Immediate
world wide distribution
Contact Points
•Journalists
•Analysts
•Freelance writers
•Newsrooms
•Media outlets
•E-mail and FTP
distributions
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Smart
Smart PressReleases
PressReleases
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Smart PressReleases
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Each press release consists of 300 to 600 words
Authored by our staff of professional writers
Editing of your press release scripts is available
Keyword analysts identify relevant search terms
Anchor text linked to related content on your web site
JPEG images get your photo picked up and displayed
Each published press release receives a minimum of
30,000 page views
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Top listings
Around the world
In a matter of a few days!
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YAHOO – Atlanta marketing
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All the Web – Atlanta marketing
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AOL – Atlanta marketing
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LYCOS – Atlanta marketing
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Press Release Tip #1
Optimization
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Keyword Phrases
• The first words of your press release headline are the
words that will most likely show up in the search
engines.
• Use these keywords over and over again in the body of
your release to establish keyword density.
• Keywords become "anchor text" that direct readers to
your website in the form of “authority links”.
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Press Release Tip #2
CALL TO ACTION
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Collect Reader’s Information
• Without a call-to-action in the press release you may
not see the immediate value in these releases.
• Readers must perceive value in contacting you either
through email, phone, or by visiting your website.
• Make an exchange for the reader’s contact
information by offering an item such as:
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Readers are more likely to share their
contact information in exchange for an
item with perceived value
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helpful information
Statistics
Resources
Gift
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Sample
Contest entry
Advice
Avery special discount.
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Press Release Tip #3
Use Graphics
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Be a show off
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A photo will add credibility and create curiosity.
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Graphics give editors the ability to to catch people’s
attention when they are scanning headlines.
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Press Release Tip #4
Use Quotes
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Build credibility
• Be careful to stick to the facts.
• Use at least 2 quotes, and one of them should be from
an expert or executive within your organization.
• Testimonials form satisfied customers provide validity.
• Use excerpts from respected journals or trade
magazines.
• Offer proven research statistics from respected
organizations.
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Press Release Tip #5
Stay Current
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Old news is bad news
• Tie your message to something that is happening
today.
• A new promotion you are running.
• Results from a new study just completed.
• Tie events to the weather, politics, events, or any other
type of current news.
“Plywood sales rocket as hurricane approaches Florida coast”
“Home owner’s premiums soar in Ivan’s wake”
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Press Release Tip #6
Identify Yourself
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Provide company information
• This is your opportunity to explain
 Affiliations
 Degrees
 Awards
 promotions.
• Include information about the person quoted in the press release.
• Provide information about the sources of your statistical
information.
• Always include company information.
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Press Release Tip #7
Contact Information
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Be certain the reader can find you
• Include contact information with every press
release.
• Plan ahead, provide a trackable:
 Phone number
 Email address
 Web site address
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Press Release Tip #8
Be Creative
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Stay in the news year round
• Press release possibilities are limited only by your imagination
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Partnerships
Alliances
New employees
Affiliates
Achievements
New concepts
New ideas
New products
New solutions
New studies
New reports
Case studies
Statistics
Surveys
Polling
Amazing stories
Awards
Accomplishments
Recommendations
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Upcoming events
Speakers
Holidays
Anniversaries
Historical reflection
Gifts
Charities
Causes
Statements
Nomination
Controversy
Lawsuits
Conflict
Firsts
Mystery
Animals
Kids
Women
Trends
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How-to articles
Local angles on national
news
Free advice
Local and national:
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Issues
Weather
Disasters
Labor trends
Unique techniques
Mistakes
Fraud
Contest
Winter
Autumn
Summer
Spring
Tips
Focus
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Press Release Tip #9
Link Back
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Impress your website visitors
• Once you find your press release on sites such
as Yahoo, link to it from your web site.
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Broadcast your press release to your mailing
list.
• Major news outlets running a story on you
brings credibility to everything that you do.
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