Transcript Crafting a Marketing Plan

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Crafting a Marketing Plan
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Marketing & Sales Strategy
What is Marketing?
“The activities that are involved in making
people aware of a company’s products &
services, and making sure that they are available
to be bought, etc”
OR
“The process or technique of promoting, selling
and distributing a product or service”
What is Marketing REALLY…..
It is the process by which you attract customers to you
It is the way that you share with the world that you have something
that they can use, or that they want.
Marketing is about raising and managing
AWARENESS and PERCEPTION
Marketing & Sales Strategy
Business Objectives
Marketing Strategy
Marketing Plan
Marketing Activities
Target marketing definition
Market segmentation
Competitive analysis
Messaging & identity
Marketing mix
Internal & external comm.
Online/offline initiatives
Campaign planning
Campaign execution
Measure
Evaluate
Revise
Marketing Goal:
With marketing the goal is always centered
around positioning. What’s positioning?
Simply put, it means to align your brand with
your particular niche or industry; it’s the
marketer’s constant need to make an
impression on current and would-be
customers.
Sales Goal:
With sales it’s no secret that the goal is always
more — you guessed it — sales! With quotas
to meet, there’s not much room for anything
else.
Effective Marketing Planning
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Have a plan
Know who your ideal client is
Looks matter
Choose your channels wisely
Pay attention to retention
Marketing & Sales Strategy
Marketing Tactics
Track your Activity
Follow Up
Develop Your Network
Questions?
[email protected]
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