Transcript 1862 Charter Lane, Lancaster, PA 17601

Building the Bioheat® Bridge
AREE 2014
1862 Charter Lane, Lancaster, PA 17601
-
717-945-1392
- www.amerigreen.com
The Growing Value of the
Biodiesel Gallon
• Positive Marketing Message
• B-20 ASTM Balloting
• Competition Within the
Gallon
• The Margin Maker
• Playing Offense
Biodiesel growth over the past
10 years
•
In 2013, the U.S. produced over
1.8 billion gallons of biodiesel
•
NORA Goals – ULSHO blended
with up to 20% biodiesel blends
•
Oilheat sending a strong message
to the energy markets
•
Re-introduce your company to
neighboring communities
3
National Biodiesel Board:
Biodiesel Awareness
4
National Biodiesel Board Survey:
Consumer Opinions on Biodiesel
5
Tools You Can Use
Biodiesel Marketing and
Distribution in 2013
•
The reinstatement
biodiesel blenders tax
credit
•
An overall year of D4 RINs
strength
•
A very favorable HOBO
spread
•
Strong biodiesel blending
economics
7
Biodiesel Marketing and
Distribution in 2014
• Enter an uncertain 2014.
• The biodiesel industry currently
has a static RVO obligation at
1.28 billion gallons.
• Uncertainty regarding the
reinstatement of the biodiesel
tax credit.
• Biodiesel blending is currently
strong
8
The Oilheat Energy Marketer’s
Business Plan - 2014
Be Honest! Is your company
expanding or is it contracting?
What types of value added
products and services is your
organization providing to your
customer base and marketplace?
What is your company doing today
to increase margins? Is it working?
9
The Independent Bioheat Energy
Marketer: Have a Plan
•
Making a commitment to
biodiesel as a marketing constant
in your business plan
•
Find the right blending balance
for your company and
marketplace
•
Provide a consistent products and
services message to your
customers and the areas you
serve
•
Identify all of the low hanging
fruit available
•
Go on the offensive, create a
buzz…
10
National Biodiesel Board BQ9000 Program
Quality Management Program
BQ-9000® PRODUCER
This category is for companies that produce biodiesel fuel (i.e. the
fuel MUST meet the ASTM D6751 standard to be legally defined
as biodiesel). The program ensures a production company is using
a system for monitoring the quality of their biodiesel.
BQ-9000® MARKETER
This category is for distribution companies who sell biodiesel and
biodiesel blends. This is an important designation, because proper
handling of biodiesel is as critical to fuel quality as proper
production.
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Biodiesel Strategic Partners
Connecting the Dots
• Biodiesel Producers
• Petroleum Terminals
• Oil Heat Distributors
• Oil Heat Consumers
AMERIgreen Supply Strength
• Complete wholesale energy supplier
and business resource.
• Diversified supply relationships with
multiple BQ-9000 production
facilities.
• High volume purchasing ensures
competitive pricing.
• Hands on approach – Supporting our
fuel dealer network to sustainably
grow their organizations.
AMERIgreen Logistical Strength
• Internal fleet of transports (25)
• Dynamic fleet transportation
relationships
• Exclusive rail agreements
• High capacity barge capability
• Strategic procurement locations
AMERIgreen Branded Distributors:
Products and Services
15
•
Wholesale supply with Risk Management Services.
•
Hedging and Capped Programs for Distillates and
Propane.
•
RINs Management.
•
Leads Tracker Technology - Empower the entire
organization to support and increase sales
opportunities for a dramatically changing customer
base.
•
Cultivate in-depth business relationships with
distributors who have a passion to grow their
business with value added consulting and business
tactics that perpetuate sustainable relationships.
Biodiesel Marketing is FUN……
16
Key Distributor Points and Benefits
Bioheat® Marketing Begins at Home:
• Company Training
• Customer Education
• Consumer Awareness.
Key Consumer Points of Interest:
• Fuel Performance
• Environmental Benefits
• American Renewable Energy
Bioheat® Opportunities:
• Organizational Team-Building Opportunity
• Viewed as Industry Leader by Your Customers
• Be your own Testimonial
The Bioheat® Difference
Education and Training
Company training is essential for successful
Bioheat marketing.
Our staff members can’t convey the proper
message if they are unclear what the
message is.
Service department education and training
can be more critical than the sales
department.
Bioheat® Messaging is Easy Just Be The Messenger
The Independent Bioheat® Energy
marketer has the freedom to be able to
message to a very diverse consumer
demographic.
Successful biodiesel marketing comes
from a place of confidence, conviction
and purpose from the distributor to
consumer they are marketing.
The messaging is here, just be the
messenger…
19
Entrepreneur's Play to Win…
• AMERIgreen distributors are
currently actively seeking
acquisition opportunities
• Distributors Sales Support
• Value added consulting, sharing
our perspectives for new market
opportunities
• Own the home
20
Biodiesel Marketing =
Sustainable Success
Long Term Benefits
Rebranding of a 20th Century oil company
into an advanced renewable liquid fuel
marketer for the 21st Century.
Setting Bioheat® Marketers apart from the
other oil companies and energy providers.
Customer loyalty – why would I stop using
Bioheat®?
Today’s kids = Tomorrows customers!
Contact Information
Michael Devine
New England Sales & Marketing Representative
AMERIgreen Energy
1862 Charter Lane, Suite 101
Lancaster PA 17601
Office: 203-221-3044 | Cell: 203-858-6791
Fax: 203-221-3104
[email protected]