Transcript MarketingOrders_MichaelDurandox

MARKETING ORDERS AND
AGREEMENTS
HELPING FARMERS HELP THEMSELVES
National Council of Farmer
Cooperatives
February 10, 2016
Authority and Coverage
• Authority: Agricultural Marketing
Agreement Act of 1937 (AMAA)
• Commodities
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o
o
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Milk
Fruits
Vegetables
Specialty crops
• Marketing Orders
o 28 active programs
o 60,000 commercial growers
o > $13 billion value of production
Purposes
•
Stabilize market conditions for fruit,
vegetable and specialty crop producers
•
Allow farmers and handlers to solve
marketing problems together
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Balance the supply of quality product with
the demand by consumers
•
Improve returns to producers
Tools
• Promotion and Advertising
• Research and Development
• Quality Regulation
• Pack and Container
Requirements
• Marketing Information Collection
• Quantity Regulation
• Import Quality Regulation
Marketing Order Approval Process
• Initiated by producers
• Voluntary programs
• Federal oversight
• Formal rulemaking procedure
• Approval process
• 2/3 of the growers voting
• Number
• Volume
• Secretary of Agriculture is final approval
• All handlers are regulated and pay assessments
Marketing Agreement Approval
Process
• Initiated by handlers
• Voluntary programs
• Federal oversight
• Formal rulemaking procedure
• Approval process
• Handlers sign agreement
• Secretary of Agriculture is final approval
• Only signatory handlers are regulated and pay assessments
Food Safety Modernization Act
Produce Safety Regulation
Important Dates: Produce Safety Regulation
• Effective Date: January 26, 2016
• Compliance dates dependent upon size
• 1/26/201918; 1/26/2019; 1/26/2020
Key Requirements of the Produce Safety Regulation
1.
2.
3.
4.
5.
6.
Agricultural Water & Processing Water
Biological Soil Amendments of Animal Origin
Buildings, Equipment & Tools
Wildlife & Domestic Animals
Worker Training, Health, & Hygiene
Postharvest Handling
Marketing Order / Agreement Tools
and FSMA
Quality
•
Align handling practices with FDA regulations and
guidelines.
Research and promotion
• Conduct research on the best practices.
• Create recall strategies and promotional materials.
Marketing information collection
• Produce verifiable information that helps FDA.
Training
• Coordinate training efforts.
Quality and Food Safety
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Absence of a food hazard is food quality
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Consumer confidence = Repeat purchase
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Detection of problems prior to distribution
Design of Handling regulations
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Can add food safety mechanisms
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Proactive vs. Reactive
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Can add industry standards to incoming or
outgoing shipments
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Can exceed U.S. Government standards
Regulated Fruits
FL Citrus *
WA Cherries *
TX Citrus *
WA-OR Fresh Prunes *
FL Avocados *
CA Grapes (Desert) *
CA Kiwifruit *
Cranberries
WA Apricots *
OR-WA Pears *
CA Olives *
Tart Cherries *
Regulated Vegetables
ID-OR Potatoes *
Vidalia Onions
WA Potatoes *
Walla Walla Onions *
CO Potatoes *
ID-E. OR Onions *
VA-NC Potatoes * (inactive)
TX Onions *
Regulated Specialty Crops
CA Almonds *
CA Dates *
OR-WA Hazelnuts
CA Raisins *
CA, AZ, NM Pistachios*
CA Dried Prunes*
CA Walnuts *
Far West Spearmint Oil
Current Regulated Areas
SEMFO
CAMFO
NWMFO
Success stories . . .
Florida Tomato Committee
• Promotion efforts into
Canada
• Market Access Program and
Specialty Crop Block Grant
Program participant
• $300,000 for Research;
$100,000 specific to food
safety and FSMA ($348
million crop value)
Almond Board of California
• Food safety, nutrition and health
research
• Salmonella kill-step requirement
• EU aflatoxin program
• Foreign market promotion (70
percent of crop exported)
• $6 million for Research; $40.28
million for Market Development and
Promotion ($5.76 billion crop value)
Administrative Committee for
Pistachios
• Food safety, nutrition and health
research
• Marketing order requires aflatoxin
testing
• Imports subject to aflatoxin testing
• $125,000 for Research; $641,0000
overall
Under Construction
• OR/ WA Hazelnuts – requesting quality authority to
develop salmonella regulation
• California Walnuts – developing salmonella regulation
• California Raisins – developing Ochratoxin regulation
• Proposed Pecan Marketing Order -- includes quality
regulation authority
For More Information
Michael Durando
Director
Marketing Order and Agreement Division
1400 Independence Ave SW
Washington, DC 20250
Phone: (202) 720-2491
E-mail: [email protected]
Internet Resources: http://www.ams.usda.gov/moa/fv
California
2202 Monterey Street
Suite 102-B
Fresno, CA 93721
Phone: (559) 487-5901
E-mail:
[email protected]
Southeast
1124 1st Street South
Winter Haven, FL 33880
Phone: (863) 324-3375
E-mail: Christian.Nissen@
ams.usda.gov
Northwest
1220 SW 3rd Ave.
Suite 305
Portland, OR 97204
Phone: (503) 326-2055
E-mail: GaryD.Olson@
ams.usda.gov