Transcript Presentation

The Smart Way to cut
30% SMS Marketing Cost
While Enhancing Your Customer Experience
A Marketing Automation Webinar
Speaker
Niranjan Kanade
VP – Marketing Automation, Netcore Solutions
Niranjan comes with 15 years of rich experience in providing
Digital and IT Solutions for various Industries. His expertise lies in
Mobile Marketing, Email Marketing and Marketing Automation.
Niranjan possesses an exhaustive knowledge of SMS, Voice,
Email, Push notifications and USSD based solutions.
@niranjankanade
copyright 2017. Netcore Solutions: For Internal Circulation Only
Mobile penetration in India
~1.1 Billion
mobile subscribers
Increasing at around
Around
8 Million per month
800+ million Non DND users
Smartphone users is about
10% and increasing
Source: TRAI 2016
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How Brands Are Currently Using
SMS For Marketing?
To Reach
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To Acquire
To Engage / Interact
To Retain
Mobile Marketing Across
Customer Lifecycle
Verticals
Awareness
BFSI
SMS
Retail
Missed Call
IVR / OBD
Feedback/
Surveys
Acquisitions
FMCG
E-commerce
Travel
USSD
Education
Web
PSUs
Healthcare
Social
CRM
Retention
Engagement
Media
& many more…
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High Communication Costs
And Yet..
Poor customer
Experience!
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CUSTOMERS
Poor Customer
Experience
Customer Data
CUSTOMER
MARKETER
CHANNELS
Channels in Marketers
Control
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Increasing Marketing
Costs
Impact Of Batch and blast
1
Poor Customer Experience
2
Less Conversions
3
High Cost of Communication
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Batch And Blast:
Why do we
do this
Legacy! We have
been doing it
Not realising
the impact..
Marketing first.
Consumer second!
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“Customer First” is all about
putting him in driving seat!
Let
“Customer”
decide!
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Offering Consistent & Relevant Experience
(Across All Touch-points)
Social Media
Multi Media
Mobile
Using right technology is
THE KEY!
Email
Blogs
Print Media &
Direct Mail
Public
Relations
Search
Your Customer
Other
Offline Media
Website
Video
Social Share
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Advanced Segmentation
• Marketing Automation: Cross Channel Segmentation
Email
SMS
Voice
• The data collected is richer and finer and it’s real time
Sent
Delivery
Picked
• The new campaigns can be conceptualised with mix
Time
Clicked
Not
Picked
Clicked
NDNC
Duration
Opened
Blacklist
CTA
Bounce
CTA
and match of insights gathered from other campaign
report.
CTA
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Using Marketing Automation for Lead Nurturing
(Nurturing Leads  Cost Saving, Efficiency)
Lead Nurturing
Secret Sauce
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Data Driven Personalization
Right Content
Right Person
Right Time
Right Channel
Data + Rules + Real Time Response
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Closed Loop Campaign Management using
Business intelligence and Cross Channel Marketing Automation
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Save Cost In The Short Term
% of the Users
10
Push Notification:
9.5% users = 95k
Open the Email
1
%
of the Users
Click the Email
Web Activity
10
Lac
Emails Sent
Email Activity
For your Daily Promotional Communications
0.5
%
of the Users
Transact
+
0.3 %
of the Users
Transact
(Non clickers + Non Transacted)
%
1
Click on the
Push Notification
SMS Trigger to users with no App + Non clickers on
Push Notification (94k)
copyright 2017. Netcore Solutions.
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Benefits of Marketing Automation
(It’s not only about saving Costs)
Increased
Customer
Lifetime
value
ROI
Highly
Personalized
Campaigns
Co-ordinated
Multi-channel
campaigns
Insightful &
actionable
Dashboard
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Saves time,
improves
efficiency
Know your
Customer
(Unified view)
Multi-channel
Digital Engagement
• 30% decrease in costs
• Personalized digital engagement
leads to word-of-mouth marketing
Global Pharma Giant
Cross Selling and
Lead Scoring
• More than 70% high quality,
sales ready leads
• 49% increase in email open rates
• Lead conversion rate of 0.4%
Leading Insurance player in India
Case Studies
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Increase ROI
• Decreased acquisition cost by 93%
• Improved engagement by 157%
Fastest growing chain of Hotels
3 Principles Of Marketing Automation
Unified View Of Customer
Cross-channel Automation
Data-Driven Personalisation
Dear Priya, take a look at
what to pair your new dress
with! Inbox
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In a Nutshell
•
Batch & Blast - To Be Avoided
•
Use Multiple Communication Channels
•
Improve Content Relevancy
•
Listen to Your Customers
•
Use Right Technology (Marketing Automation)
•
Chose Right Marketing Technology Implementation Partner
copyright 2017. Netcore Solutions.
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“
Q/A
Experience the Marketing Automation live demo,
give a missed call on
+91 022 39386818
Thank you for joining
We will email the recording and
slides to you soon 
“
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