Transcript IS WHAT WE DO

Updating you
IS WHAT WE DO
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Agenda
Explore the following topics for October 2014
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BMW partnership savings
Trade show and portable displays from Accenta
Tip for marketing to millennials
REALTOR® Marketing Workshops
New Carriage Trade marketing templates
Shelter Foundation: Seasonal fundraising ideas
Just published: 100 Years of Helping You Home
ClientClick websites
The Red Market
Upcoming dates and deadlines
Automobile savings from BMW
New partnership offers discounts for Royal LePage
Royal LePage is now eligible to receive BMW fleet pricing, providing generous
discounts beyond what the average consumer would receive. Royal LePagers
will save anywhere from $500 to $2000.
BMW Group Canada sells both the MINI and BMW brands though
45 BMW dealerships and 30 MINI dealerships across Canada.
Contact Bruce Caton, [email protected] or 905-428-5653, or visit a
BMW or MINI retailer, who can advise on the level of discount for the vehicle of
your choice.
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Check out rlpnetwork.com/suppliers for more information or contact Jennifer Pearce
Trade show and portable displays
New partnership with Accenta Display at 25% off
Accenta offers Royal LePage an expansive collection of innovative trade show
and portable point-of-purchase display products to get your company noticed at
an exclusive discounted rate.
Placing order is quick and easy: Visit rlpNetwork and complete the online form.
You can also see a range of our products by visiting: www.accenta.com And for
more information, you can contact Glenn at [email protected].
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Check out rlpnetwork.com/suppliers for more information or contact Jennifer Pearce
Marketing to millennials
Tips for appealing to young, first-time buyers
While somewhat slow to the table, millennials, those born since 1980,
have strong intentions to eventually purchase a home. Follow these five
tips to earn their trust and increase your sales potential:
1. Millennials want information. And lots of it;
2. Don’t tell millennials what to do. Provide them with
information they need to make their own decisions;
3. Millennials are multi-channeled. You have to be
everywhere-- multiple screens, and yes, even print;
4. They are impressed by honesty and transparency.
Tell it like it is, be forthcoming, and know that honesty is the best policy;
5. Millennials aren’t thinking about home ownership per se – they are
thinking about living. Your message should reflect live-style benefits.
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For more information, see ‘Millennials Could Hold the Key to Housing Recovery,” RISMedia.
Millennials Respond to Brand Transparency – for Health and Other Products,” eMarketer.
REALTOR® Marketing Workshops
The Power of You: Cultivate and Communicate Your Value
Identify what sets you apart as a real estate
professional and learn how to communicate
your unique value to prospective clients.
“This was the best workshop I have
attended.”
- Ludmila Kagan, Royal LePage Your Community Realty
In October, Learning Services is offering
workshops in Alberta, Ontario and Quebec.
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Visit royallepage.ca/training for more details and to register for a training.
New Carriage Trade marketing templates
Reflecting your expertise in luxury property marketing
Select a listings data-enabled
design on the Marketing
Centre and auto-populate
your listings data.
Or, search for “Carriage
Trade” in the Marketing
Centre to see all designs.
Learn more about the newly
refreshed Carriage Trade
Luxury Property Marketing
program.
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Visit the Marketing Centre: marketing.rlpnetwork.com/mc
Seasonal fundraising ideas
The perfect time to support our local shelters!
Planning our seasonal fundraisers and activities in
support of our local women’s shelter is easier with a
little inspiration! To help, here some seasonal
fundraising ideas.
The Royal LePage Shelter Foundation extends
heartfelt appreciation to all those who help to make
these times brighter for women and children who
have left violent homes.
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Email the Royal LePage Shelter Foundation with your event plans to
[email protected]
100 Years of Helping You Home
New book just published to commemorate 100th anniversary
This book chronicles Royal
LePage’s 100-year history,
providing never-beforedocumented insights into the
company and an
understanding of how one of
Canada’s most iconic
companies came to be.
Copies have shipped to offices
across Canada. Additional
copies soon to be available
on The Red Market.
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Shine online with ClientClick websites
Publish your FREE trial ClientClick website by Nov. 30 for a
chance to WIN* an iPad® Mini.
ClientClick offers you:
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Automatic listings feed from RLP/CREA DDF
Google-powered map-based listings search
Lead capture forms
Mobile presence
Customizable slideshow banners
PLUS many other features and functions
Start your FREE 60 day trial today:
http://marketing.rlpnetwork.com/cc
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**Rules and conditions apply. iPad is a trademark of Apple Inc.
Apple is not a sponsor of this promotion.
New collection. Winter jackets
On the Red Market at special introductory pricing
Until Oct. 27, enjoy special
pricing on the latest collection
of winter jackets.
Prices start at just $99.
View jackets and offer details
Order online at
The Red Market
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Visit rlpredmarket.com for a wide selection of client gifts and Royal LePage promotional items.
Upcoming dates and deadlines
Event
Date
National Garage Sale for Shelter **2015 DATE JUST ANNOUNCED**
Saturday, May 9, 2015
Welcome Webinar for new agents
Oct. 8 at 2 p.m. (EST)
Getting started with the Marketing Centre
Oct. 22 at 2 p.m. (EST)
Shelter Blooms on sale – on The Red Market
On sale while quantities
last
Royal LePage Reception at National Association of Realtors® (NAR)
conference
Saturday, Nov. 8, 6:30 to
8:30 p.m. at the Waldorf
Astoria, New Orleans
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Contact us
For more information on this presentation, please contact:
[email protected]
For information on Royal LePage products or services,
please contact Customer Care or visit www.rlpNetwork.com
Customer Care Centre
[email protected]
1.877.757.4545
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