Transcript Fashion - User s

Fashion: A source of Self-expression
through Non-verbal Communication
By Liz Calaway
What is Fashion
& is it Important?
Fashion is a form of nonverbal
communication; a means of
expression that develops to fit
your lifestyle.
Misconceptions about fashion:
• fashion is just a cover up for
insecurities
• fashion doesn’t define who you are
• fashion is just like any other
money hungry business
http://www.fabricattic.com/Fashion%20girls%20pink.jpg
The Facets of Fashion
• Facet of Art
www.altrusaes.org
• Facet of Social Function
www.drc-gb.org
• Facet of Economic Value
www.fairfaxea.org
Art: The Center of the Facets
www.ome.meisei-u.ac.jp
Fashion is an art of design by sharing the themes of geometry
and scale, graphic form, social spaces, volume and voids,
construction, surface and space, and dynamic structures.
The Facet of Social Function
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www.oysterbaycasuals.com
www.oxford.anglican.org
Fashion: A Means of Self-Expression
• Non-Verbal Communication: Fashion is the forefront of nonverbal
communication, your appearance speaks louder than words especially
when it comes to first impressions.
• Being Yourself: What’s more important to you… comfort, style,or image?
• Personality: Your wardrobe is a means to communicate your personality,
allowing you to express your individuality.
Economic Facet Application
The Dove Girls
www4.nau.edu
www.campaignforrealbeauty.com
The fashion industry is booming. However fashion branches out
to many other industries such as office/school supplies and
beauty care.
Framework for Fashion
Consumption
www.swlearning.com
www.uky.edu
The facets of social function and economic value build a
framework for fashion consumption.
Key Concepts:
• Materialism
• Attachment to possessions.
What About Fashion Marketing?
www.cottoninc.com
www.cottoninc.com
www.aiula.com
Fashion marketing is the heartbeat of how all the new styles,
brands, and trends reach consumers.
Fashion Marketing Methods are targeted to reach consumers
with the sense that certain products or clothing lines stimulate
individuality and uniqueness.
Fashion Marketing Methods
www.fashion.arts.ac.uk
www.aiufl.edu
www.aiufl.edu
Fashion marketing effect fashion designers, merchandisers,
and retailers abroad to compete in the fashion industry.
• “Fast Fashion” Method
• Lifestyle Method
• Brand Method
• High-Fashion Shows
Modern Fashion Movement
www.ci.brea.ca.us
Future Forecast For Fashion
www.fashion-models-fashionable.blog.onet.pl
A movement towards bridging the gap between high fashion standard
consumer fashions.This modern fashion movement is definitely a great
effort because it brings more options to consumer shopping, and allows
individuals a broader scope to develop their own personal style from.
Branding Method
www.soc.duke.edu
prada.shoeblogs.com
www.rakuten.ne.jp
sh1.yahoo.edyna.com
www.soc.duke.edu
Branding is very important because a brand name represents
a certain appeal, quality, or an edge that other fashion lines do
not offer.
Lifestyle Method
www.newsquestcm.co.uk
www.tynant.com
Reaching consumers from a different perspective through
media opportunities such as lifestyle magazines, rather
than just fashion or magazines targeted for women,
enables a more effective marketing method.
High-Fashion Shows &
Celebrity Display
penangfaces.chanlilian.net
www.focusonstyle.com
surreysoundandlight.co.uk
High fashion and celebrity display is the center all other methods of
fashion marketing and consumption, modern high fashion shows
have developed over time to meet the functions of how the fashion
and marketing interact.
Conclusion
Fashion is a form of nonverbal
communication, it is a means of
self-expression that helps shape
personality; moreover fashion
marketing methods are targeted
to reach consumers with the
sense that certain products
or clothing lines stimulate
individuality and uniqueness.