Transcript Mobile Marketing… - Mainstream MEDIA GROUP

MAINSTREAM MEDIA GROUP, INC.
Today in the U.S, 253
million consumers
own a wireless
phone…and it travels
with them wherever
they go.
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Mobile Marketing Solutions
That’s
hot…
TOUGH. RUGGED: RADICAL RACING.
MAINSTREAM MEDIA GROUP, INC.
U.S. wireless
subscribers send or
receive 48 billion
text messages per
month.
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Mobile Marketing Solutions
That’s
hotter…
TOUGH. RUGGED: RADICAL RACING.
Mobile Marketing Solutions
What’s the hottest
new marketing strategy
to REACH and ENGAGE
your customers?
MAINSTREAM MEDIA GROUP, INC.
Mobile Marketing
Thru Text Messaging!
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TOUGH. RUGGED: RADICAL RACING.
you
to Marketing Solutions
Mobile
connect directly to
customers — anytime,
anywhere – in
Engage
seconds!
…allow
MAINSTREAM MEDIA GROUP,
INC.
A MOBILE
MARKETING
CAMPAIGN
CAN…
Let
customers
receive
information
about your
products
and services
instantly!
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customers
with
contests,
downloads
and mobile
coupons
Create a customer database
of mobile numbers for
follow-up mobile campaigns
TOUGH. RUGGED: RADICAL RACING.
MAINSTREAM MEDIA GROUP, INC.
FOR EXAMPLE …
Mobile Marketing Solutions
American Suzuki Motors wanted
a unique way to engage attendees
at the 2008 International
Motorcycle shows …
Mainstream Media Group created
a mobile campaign so attendees could
download wallpaper and a ‘rev-tone’ of
their favorite motorcycle to their mobile
phone.
ATV Adventures
FREE GSX-R750
wallpaper and
ringtone for your
mobile phone.
TEXT “GSX-R750
to 23907”
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MAINSTREAM MEDIA GROUP, INC.
Mobile Marketing Solutions
Suzuki received thousands
of responses – and in the
process, created a database
of customer mobile phone
numbers to support their
annual spring promotion.
ATV Adventures
Here’s a sample of
the ringtone…
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MAINSTREAM MEDIA GROUP, INC.
Another example…
Mobile Marketing Solutions
A car dealership needed a way
to connect with 18-24
year-old males to promote
a new import model…
So the dealer tagged its TV
spots with a “TEXT TO”
mobile short code where
customers could get free
downloads and model specs.
Customers who responded received a
reply text message that linked them to
mobile web site. There they could view
car specs, color choices, action video -plus “click to call” option to speak
directly with a salesperson.
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MAINSTREAM MEDIA GROUP, INC.
Another example…
Mobile Marketing Solutions
A major sports franchise is
looking for a way to engage
spectators and develop a new
fan club and database …
Franchise creates a “Text-2Win” contest and promotes
the campaign with the
stadium scoreboard during
home games.
Fans receive confirmation of
their entry and are invited to
subscribe to the franchise fan
club. Club benefits include
player and score updates,
game announcements and
exclusive offers on team
merchandise.
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MAINSTREAM MEDIA GROUP, INC.
Another example…
Mobile Marketing Solutions
A state travel agency is looking
for a way to regularly connect
with Minnesota travelers … and
push its e-mail & alert services
Agency creates a mobile subscription
program where consumers can enter
their mobile number to receive FREE
weekly travel deals
This week’s
travel deals
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In the process, bureau develops a
mobile customer database to send
event notices, special promotions,
driving directions --any number of other
messages to engage their customers.
MAINSTREAM MEDIA GROUP, INC.
Another example…
Mobile Marketing Solutions
A national mail order retailer is
looking for a new way to connect
with its customers – and build a
database of mobile
subscriber numbers
Mainstream Media creates a special
“UPC” code, which the retailer places
randomly within its catalog pages.
Invites customers to take a cell phone
photo of the code and return it as an
entry to win “One of several fabulous
prizes…”
Retailer doubles sales in first
30 days!
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MAINSTREAM MEDIA GROUP, INC.
Or how about this idea…
Mobile Marketing Solutions
A national footwear chain is
looking for a new way to
connect with customers and
develop a mobile database
Agency creates a “Text-2-Win” mobile
campaign, promoted online and with
POP signage, where customers can win
a TRIP TO HOLLYWOOD.
In the process, chain develops a mobile
customer database to send sales
notices, gift card promotions, and any
number of other messages to engage
their customers.
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MAINSTREAM MEDIA GROUP, INC.
Mobile Marketing Solutions
Are you currently running a spot TV campaign?
Why not tag it with a “Text to Win”
promotion?
The copy/voiceover invites the
viewer to text “DATE” to a
5-digit short code for a chance to
win a date with Sasquatch.
FEED YOUR
WILD SIDE!
TEXT-2-Win
A Date With
Sasquatch!
Text DATE
to 23907
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MAINSTREAM MEDIA GROUP, INC.
Mobile Marketing…
Mobile Marketing Solutions
…the sky is the limit!
SMS Campaign
Mobile
Coupons
& Auto
responses
Free or
monthly
billed
subscriptions
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Text-2-Win
Contests &
Sweeps
SMS Polls,
Voting &
Trivia
Contests
Group
Messaging,
SMS
reminders
Ringtones,
Wallpapers
Video
Downloads
MAINSTREAM MEDIA GROUP, INC.
Mobile Marketing Solutions
Mainstream provides
turnkey mobile marketing…
● SMS Short code clearances with U.S.
Common Short Code Administration
● Connectivity activation with U.S. wireless
carriers (Verizon, AT&T, Sprint, T-Mobile,
Nextel/Boost, Virgin Mobile, Dobson)
● Campaign concept development
● Mobile wap sites
● Mobile marketing software platform to
track, manage and compile all
transactions
into a database of mobile subscribers.
● Realtime analytics
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MAINSTREAM MEDIA GROUP, INC.
How important is text
messaging for connecting
with consumers?
Ask the Big Guy…
He just started using it to
send daily inspirational
messages!
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Mobile Marketing Solutions
MAINSTREAM MEDIA GROUP, INC.
CONTACT
 Carey Bohn,
MAINSTREAM MEDIA GROUP
 952-215-2418 mobile
 [email protected]
Mobile Marketing Solutions