Transcript 01 - Wsimg.com

1
Team USA
Team
Zoe Blair
2
Marisa Edwards
Leigh Orleans
Joey
Holzmeister
Agenda
3
01
History
02
Business Environment
03
Current Issues
04
Business Trends
05
Marketing Management
Origins and History
The
American
Revolution
The Mexican
War and
Western
Expansion
1812
1775
4
World War II
1930
1860
1840
The War of
1812
1960s
1910
The Civil
War
History
Economic
Prosperity
World War I
Business
Environment
1940
The Great
Depression
Current Issues
Business Trends
Americasbesthistory.com/abhtimeline
1960s
1990s
Civil Rights
Movement
War on
Terrorism
Marketing
Management
Population Demographics
20.3% above working age
60.3% working age
19.4% Below working age
5
History
Business
Environment
Current Issues
Business Trends
Livepopulation.com/country/united-states
Marketing
Management
Racial Demographics
6
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
World Rankings
#101 in
Peace
7
#46 in Freedom
of Press
History
Business
Environment
#2 in
Ignorance
Current Issues
#1 in
Incarceration
Business Trends
Rankingamerica.wordpress.com
Marketing
Management
#1 in
Obesity
Economy
Command
8
History
Business
Environment
Mixed Economy
Current Issues
Business Trends
Marketing
Management
Investorwords.com/951/comman_economy, investorguide.com/definition/free-market-economy
Big Mac Index
United States
4.79
Canada
4.54
Country
Brazil
4.28
Euro Area
4.05
Mexio
3.11
China
2.74
South Africa
2.09
India
1.83
0
1
2
3
4
5
US Dollars
9
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
Statista.com/statistics/274326/big-mac-index-global-prices-for-a-big-mac
6
Social Environment
10
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
Political Environment
The United States is a constitutional Republic with separation of powers between the three
branches of the federal government.
11
History
Business
Environment
Current Issues
Aattpr.org
Business Trends
Marketing
Management
Religious influences
12
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
Cultural Influences
13
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
Agenda
14
01
History
02
Business Environment
03
Current Issues
04
Business Trends
05
Marketing Management
Professional Attire
Men
Women
15
History
Business
Environment
Current Issues
Business Trends
Menfash,us/styling-tips, pinterest.com/pin/213850682278282485
Marketing
Management
Behavior
01
Zero to Minimal Gift Giving
Time Conscious
03
16
History
Business
Environment
02
Business During Meals
Current Issues
Business Trends
Cyborlink.com/besite/us
Marketing
Management
Communication
Eye Contact
17
Handshakes
History
Business
Environment
Cities vs. Rural Business Cards
Current Issues
Business Trends
Marketing
Management
Cyborlink.com/besite.us, firsttrain.com, wikipedia.com/moscowcity, corbaecreative.com,
Smiling
Religion
18
History
Business
Environment
Current Issues
Doclecture.net/1-18497
Business Trends
Marketing
Management
Key Considerations When Entering the US Market
Need to Have
Financial Resources
Stakeholder Buy-in
Knowledge and Expertise
19
History
Business
Environment
Current Issues
Business Trends
Barclayscorporate.com/content/dam/corppublic/corporate
Marketing
Management
Strategic Planning
20
History
Business
Environment
Current Issues
Business Trends
Barclayscorporate.com/content/dam/corppublic/corporate
Marketing
Management
Key Considerations When Entering the US Market
UK Retailers’ Views on North America
45.9% cited the US as the hardest to enter of all
overseas retail markets
40.2% cited the US as the top current country in
terms of sales growth
10.3% confirmed that the US market is one that
they are currently seeking to enter
21
History
Business
Environment
Current Issues
Business Trends
Barclayscorporate.com/content/dam/corppublic/corporate
Marketing
Management
Cost and Ease of Entry
22
History
Business
Environment
Current Issues
Business Trends
Barclayscorporate.com/content/dam/corppublic/corporate
Marketing
Management
Potential Routes of Market Entry
23
History
Business
Environment
Current Issues
Business Trends
Barclayscorporate.com/content/dam/corppublic/corporate
Marketing
Management
Major Methods of Market Penetration
1
Indirect
Third Party Arrangements
Distribution relationship, license
agreement, joint venture or other
strategic alliance transaction
Establishing New
Direct
U.S. subsidiary or acquiring an
existing U.S. company
Keyword Here
24
History
Keyword
Here
Business
Environment
Current Issues
Business Trends
Beckerglynn.com/practices/corporate/entering-the-u-s-market
Marketing
Management
2
Top Industries
03
Oil and Gas
04
Pharmaceuticals
02
Consumer Services
05
01
Energy Equipment
Retail
25
History
Business
Environment
Current Issues
Business Trends
Eresearch.fidelity.com/eresearch/markets_sectors
Marketing
Management
Top Sectors
Consumer
Discretionary
01
02
03
Consumer
Staples
26
History
Health Care
Energy
Business
Environment
04
05
Financials
Current Issues
Business Trends
Eresearch.fidelity.com/eresearch/markets_sectors
Marketing
Management
Top 10 Fastest Growing Industries
Industry 06
Industry 05
Lumber and Other Construction Materials
Merchant Wholesale increasing at 1.6%
Utility System Construction
Industry 04
Industry 07
Computer System Design and Related
Services saw 15% rise in employment
Foundation, Structure, and
Building Exterior Contractors
Industry 08
Industry 03
Other Specialty Trade Contractors increased
by 500 businesses in the past 4 years
Other Wood Product Manufacturing
increasing annually $2/ton
Industry 09
Industry 02
Nonresidential Building Construction
saw 8% growth this year
Residential Building
Construction increased 5.3%
Industry 01
Industry 10
Architectural, Engineering,
and Related Services
Real Estate and Broker
Offices increased 30%
27
History
Business
Environment
Current Issues
Business Trends
Investopedia.com/articles/personal-finance
Marketing
Management
Forecasted Growth
28
History
Business
Environment
Current Issues
Business Trends
Barclayscorporate.com/content/dam/corppublic/corporate
Marketing
Management
Finance Opportunities
Venture Capital
Angel Investors
Banks
Credit Cards
Home Equity Lines of Credit
Founders Friends and Family
29
History
Business
Environment
Invoice Factoring
Current Issues
Business Trends
Top7business.com/?top-7-ways-to-finance-your-business&id=1230
Marketing
Management
Agenda
30
01
History
02
Business Environment
03
Current Issues
04
Business Trends
05
Marketing Management
What is the Next America?
New Immigrants
Generation Gaps
31
History
Money Troubles
Business
Environment
Current Issues
Business Trends
Marketing
Management
The Next America by Paul Taylor, myoffice.com, snookerbacker.com
Generation Gaps
Racial and Ethnical Makeup
32
History
Economic Fortunes
Business
Environment
Current Issues
Families
Business Trends
Gender Roles
Marketing
Management
The Next America by Paul Taylor, suburbanoutlaw.com, cdn.playbuzz.com, frugalfanatic.com, northdallasgazetter.com
New Immigrants
Today, the US is home to 42 million immigrants and 37 million US-born children of immigrants.
By the midcentury, about 37% of the population will be “immigrant stock”
33
History
Business
Environment
Current Issues
Business Trends
The Next America by Paul Taylor
Marketing
Management
Hispanics
Education
01
Only 15% of Hispanic adults under 25 have a bachelor’s degree
1 drop out for every 5 high school graduates
3 quarters only have a high school degree or less
Income (2nd generation adults vs. Immigrant generation)
02
Median household income: $48,000 vs. $35,000
Homeownership rate: 50% vs. 43%
Poverty Rate: 16% vs. 23%
Family
03
More than 50% of births are to single mothers
High importance on being a good parent
High importance on having a good marriage
Hispanics place high importance on family-orientated and religious values, but not all cultural indicators are positive.
34
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
Asian Americans
Asian Americans are the highest-income, fastest-growing, and best-educated racial group.
35
History
Business
Environment
Current Issues
Business Trends
The Next America by Paul Taylor
Marketing
Management
Illegal Immigration
The number of illegal immigrants living in the US tripled from 3.5 million in 1990 to 12.2 million in 2007
before declining during 2007-2009.
36
History
Business
Environment
Current Issues
Business Trends
The Next America by Paul Taylor
Marketing
Management
Money Troubles
Millennials and Generation Xers are not only in worse financial shape than Boomers and Silents, but
they are also in worse shape than when the older generations were at the age that M and X are now.
37
History
Business
Environment
Current Issues
Business Trends
The Next America by Paul Taylor
Marketing
Management
The Number 1 Current Issue
When asked what the most important problem facing the US is, Americans said unemployment.
38
History
Business
Environment
Current Issues
Business Trends
The Next America by Paul Taylor
Marketing
Management
Agenda
39
01
History
02
Business Environment
03
Current Issues
04
Business Trends
05
Marketing Management
Business Trends
Companies are
embracing
online/mobile
channels
40
History
Content
marketing vs.
traditional
sales outreach
Business
Environment
Current Issues
Embracing
microsegmentation
of consumers
Business Trends
Investment in
digital
capabilities
Marketing
Management
Forbes.com/sites/womensmedia, deloitte.com/us/en/pages/consumer-business, globalconnections.hsbc.com/us/en/articles/trends-watch-us-business
Current Market Opportunities
01
02
Hispanic Market
Asian American Market
41
Focus on products that affirm values
such as family and religious values
More likely to pay higher price for both,
build trust by using advertiser speaking
native language
Box Subscription Services
03
Target a wide range of customers and
cater to different needs and interests
Cloud Computing Services
04
Focus on security and the customer
experience
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
Leading Companies in New Markets
42
Box Subscription Services
Cloud Computing Services
BarkBox
Amazon
BirchBox
Google
Quinciple
Microsoft
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
Agenda
43
01
History
02
Business Environment
03
Current Issues
04
Business Trends
05
Marketing Management
Marketing Management Categories
Subscription Box Services
44
History
Business
Environment
Cloud Computing
Current Issues
Business Trends
Marketing
Management
Leading Companies
45
History
Quinciple
BirchBox
BarkBox
Business
Environment
Current Issues
Business Trends
Marketing
Management
Forbes.com/sites/michellegreenwald/1014/10/22/why-subscription-sample-boxes-are-so-effective
Advantages
Convenience for
the customer
46
History
Recurring Revenue Order Predictability
Business
Environment
Current Issues
Business Trends
Marketing
Management
Start.cratejoy.com/blog/subscription-commerce-model-advantages-key-drivers-and-trends
Novelty
Bark Box
47
History
Business
Environment
Current Issues
Barkbox.com
Business Trends
Marketing
Management
Product
48
History
Business
Environment
Current Issues
Barkbox.com
Business Trends
Marketing
Management
Pricing Practices
49
History
Business
Environment
Current Issues
Barkbox.com
Business Trends
Marketing
Management
BirchBox
50
History
Business
Environment
Current Issues
Birchbox.com
Business Trends
Marketing
Management
Product
51
History
Business
Environment
Current Issues
Birchbox.com
Business Trends
Marketing
Management
Pricing
52
History
Business
Environment
Current Issues
Birchbox.com
Business Trends
Marketing
Management
Building Your Own Channel
53
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
Promotion
54
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
Start.cratejoy.com/blog/subscription-commerce-model-advantages-key-drivers-and-trends
Marketing Management Categories
Subscription Box Services
55
History
Business
Environment
Cloud Computing
Current Issues
Business Trends
Marketing
Management
What is Cloud Computing?
56
History
Business
Environment
Current Issues
Business Trends
Mschnlnine.vo.llwd.net/d1/inetpub/kevinremde/images
Marketing
Management
Leading Companies
57
History
Microsoft
Google
Amazon
Business
Environment
Current Issues
Business Trends
Marketing
Management
Businessinsider,com/10-most-important-in-cloud-computing-2013-4?op=1, amazon.com, google.com, microsoft.com
Competitive Matrix
58
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
Gz.com/196819/how-amazon-beat-google-attempt-to-dominate-the-cluod-before-it-even-got-started/
Product Assortments
Networking
Manage
Computing
Big Data
Storage
59
History
Business
Environment
Services
Current Issues
Business Trends
Cloud.google.com/products/, aws.amazon.com/products/
Marketing
Management
Amazon Pricing
On-Demand Instant
Hourly costs, every partial hour
counts as a whole hour
On-Demand Instant
01
Reserved Instances
Allows you to have capacity
reservation to ensure you have the
instances you need when you
reserved them
Reserved Instances
A Closer Look
Spot Instances
Spot Instances
Allows you to specify the maximum
hourly price that you are willing to
pay to run a particular instance type
60
History
Business
Environment
Current Issues
Business Trends
Aws.amazon.com/pricing/
Marketing
Management
02
03
Industry Pricing
“Frustrations run high in the
category, with pricing models
(56%) and contract structures
(49%) near the top of the list of
things needing improvement.”
61
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
Cloud.google.com/pricing/philosophy/, b2bdigital.et/2011/03/07/four-insights-for-cloud-computing-marketers/
Google Pricing
Free Trials
Optimized for
your workload
Per-Minute Billing
No Prepaid Lock In
Automatic
Discounts
Moore’s Law
Pricing
62
History
Business
Environment
Current Issues
Business Trends
Cloud.google.com/pricing
Marketing
Management
Marketing and Promotion
63
History
Business
Environment
Current Issues
Business Trends
Marketing
Management
B2bdigital.net/2011/03/07/four-insights-for-cloud-computing-marketers
Questions?
Zoe Blair
64
Marisa Edwards
Leigh Orleans
Joey
Holzmeister