Transcript Document

PRINCIPLES OF BANKING
MODULE D
BY
DR. ONKAR NATH
Marketing Lessons
OLD
New
Product
Consumer
Price
Cost
Place
Convenience
Promotion
Communication
INTRODUCTION TO MARKETING AND
ITS IMPORTANCE
•Marketing Concept
• Marketing Management
• Importance of Marketing for Indian Banks
• Marketing Mix
PRODUCT PLANNING
• Understanding ‘Product’
• Product Planning
• Product Life Cycle
• Product Strategies
• Growth Strategies
• New Product Development
• Diversification
• Other Aspects of Product Development
PRICING
• Importance of Pricing
• Objectives of Pricing
• Factors Influencing Pricing
• Pricing Methods
• Pricing Strategies
DISTRIBUTION
• Distribution
Channel
• Channels for Banking Services
• Physical Distribution
PROMOTION
• Introduction
• Role of Promotion in Marketing
• Promotion Mix
? ueries
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