Transcript FY16 CA POLICE ATH FED - San Diego Tourism Marketing District

3200+
Athletes from 30+ States
413+
Agencies from Across United States
50+
Sports
35+
Venues
500
Volunteers
2548
Medals Awarded
86.5%
Competitors From Outside San Diego
8,300
Room Nights
$3.8M
Direct Economic Impact
$5.7M
Indirect Economic Impact
$143K
Taxes for City of San Diego
Events’ Economic Impact Supports 60 Full-time Jobs, as
reported/surveyed by National University
77
Ambassadors
41
Public Safety Agencies
13
States
6,000
Marketing Pieces
Ambassadors are current athletes who are active duty or retired
public safety personnel helping us promote San Diego and The
Championships
Section A1.2 – Event Management and Group Sales Development
$25,000
$10,000
Ambassador/Group Manager
Tasked with specific outreach to
large law enforcement and fire
organizations around the country
Marketing Materials
Creation and printing of
marketing materials. To include,
postcards, event posters, and
brochures
Section A1.4 – Group Meeting Direct Marketing
Event Registration Fees
Cover fees to attend affinity
conferences to promote San
Diego
$37,000
Marketing Materials/Bulk
Mailing Costs
Creation and printing of
marketing materials. To include,
postcards, event posters, and
brochures
$3,000
Meals
Offset staff per diem costs to
attend affinity conferences
$5,000
Promotional Items
Design and purchase
promotional items to distribute
at outreach events
$5,000
Booth Rentals
Booth fees at affinity events
$5,000
Travel
Offset staff travel costs for
promotional opportunities
$5,000
Section A1.2 – Event Management and Group Sales Development
$25,000
$10,000
Outreach/Marketing Manager
Tasked with specific outreach via
email, social media, and
community event attendance
Advertising
Purchase of online marketing
opportunities like web banners
and electronic ads
$1,683,361
Projected Hotel Night Revenue
$1,236,451
Historic Hotel Night Revenue
$446,910
Projected Hotel Night Revenue Increase
12.9:1
Return on Investment