Transcript Roberth Malmgren

Specialties: Creative Director, Leadership, Management, Organisation and ExpoMarketing
Management.
Professional Events & Exhibitions World Wide, B-2-B/B-2.C.
Experience from own businesses with 3-40 people in the organization. Leadership and
experience from event/project groups in associations with up to 100 people.
Projects in 35 contries covering China, New Zeeland, USA, Canada, Israel, Iceland and
all over Europe.
Speaker in Marketing, Branding, Leadership. "How to Exhibit" and "Think out of the
box" seminars.
Clients: Honeywell, Boehringer Mannheim, Elekta, Roche, SAAB, Q-med, Alcatel,
Siemens, Teracom, Fat Boy, Nespresso. Pharmacia, The Nationalday in Sundbyberg with
30 000 visitors (non-profit project).
Receptions at Olympic Stadium Barcelona, Spain, Museé d´Orsay, Paris, France, Miro,
Barcelona, Spain, Much Museeum, Oslo, Norway, Van Gogh, Amsterdam, The
Netherlands, Nobel and Wasa Museums, Stockholm, Sweden etc
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Creative Manager
OneCommunication
January 2010 – Present (5 years)SundbybergCreative
Director/project manager for Corporate Occations and Incentives.
Seminars "Think Out of the box", "How to exhibit", Project
management, Branding, Teambuilidng.
Educator, coach and inspiration for students and professionals.
Thorens Business School, Xenter Stockholm.
Speaker at exhibitions Kista Expo, Stockholmsmässan, Nolia
Luleå, Umeå Piteå.
Coaching and management, staff education "What is service &
service skills", Expo Media pros/proms, work methods, result etc.
Project manager "Time to Act" a Carpe Vitam/UNHCR project at
Eric Ericson hall, Stockholm.
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Vice President/Management Consultant
EDGE Design & Technology
November 2013 – February 2014 (4 months)Kista,
StockholmEdge Design & Technology AB, complete
solutions for events, trade fairs, conferences and parties.
Work as Executive Vice President / Management
Consultant with organizational structures, human resources,
business strategies and marketing in collaboration with the
CEO and owner group.
Work in the ownership group as chairman. Participated in
management team to implement a paradigm shift with 5
different event companies and 6 owners. Implemented
recruitment, interviews, staff calls. Managers and
collaboration with area experts. Liaison with external
consultants, subcontractors and copartners. Contacts with
ALMI for investment application.
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Owner/CEO
Tic-2-Tac / Tic-2-Tac Holding
November 2004 – October 2013 (9
years)SundbybergCEO / owner to display company.
Focus and aim to sell display systems and
communication materials. Retailer to other famous
brands in the display and fast communication
exposure Expolinc, Expand, x2.
Portable disks, mini booths, trade displays, exposures
and exposure material.
Concept, idéa, design, copy &messages, production,
turn-key deliveries.
Further on transition from sales to affiliates of parent
company in its own group.
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Owner/CEO
Fastighetsbolaget AB Nyckelpigan 5
July 2000 – October 2013 (13 years 4
months)SundbybergOwner of the property and
real estate company.
Responsible with operational, processing,
development and management of the
business.
Premises for tenants within; private housing
and companies with commercial economic
activities B2B/B2C.
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Senior Sales & Marketing Manager
Sture Exhibition & Event AB
August 2012 – August 2013 (1 year 1 month)Stockholm,
SwedenK.A.M. for projects, exhibitions and events.
Business focus of the agencies/event agencies in
Stockholm, Gothenburg and Malmö. Implemented
inauguration and conferences for the SP Group, SPPDSödertälje. Market projects and exhibitions with
Siemens, Institute for Surface Chemistry and other
companies/organisations.
Lecturer at Thorens Business School. Subject for
seminars; Leadership, Branding, ”Think out of the box”
idéa seminars. Participated in UF tuition as marketing
expert, support and catalyst for UF Groups.
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Partner owner / CMO, Cheif Marketing Officer
Dohrns Exhibitions & Events AB
July 2007 – December 2010 (3 years 6
months)CMO/K.A.M. Strategic plan for the
company "Vision 2010", aim to expand the
business and focus on growht, logisitcs and
efficency. Generated new idéas for teambuilding
and structures for personal developement.
Winning design concepts brought the company
several prizes in competition with other
companies.
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Supplier of Exhibitions & Events
Q-MED Inc.
2000 – 2009 (9 years)UppsalaExhibition and
Event consultant World wide.
Product launches, introductions, seminars,
workshops, exhibitions, displays, industrial
design etc. Branding and marketing of different
Q-med products, Deflux, Reflux, Restylane,
Zuidex, Durolane.
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President/Owner
TiC-2-TAC
July 2004 – July 2007 (3 years 1
month)Stockholm, SwedenSeparate sales
organisation with focus on small exhibition
booths and display systems. Shop-in-shop
solutions. Production of TIC-2-TAC systems
and sales of portable display systems. Reseller
for mayor display brands, Expolinc, Expand,
etc.
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President / Owner
Mässkonsult Stand by
1992 – 2007 (15 years) Sundbyberg Exhibitions
& Events World wide
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K.A.M
Hennix Expo
1979 – 1986 (7 years)SundbybergK.A.M. and project
manager with focus on mayor brands.
SAAB cars exhibitions in Europe. First company in the
world to manage a car on first floor in a exhibition boot
(Paris show). First company in the world with a
rotating revolving turntable exposing a turning car for
the visitors (Geneva show). Extremeliy exclusive coexhibiton in Barcelona with Porche and SAAB cars.
Other Key Accounts and projects
Alcatel, Honeywell, Digital Equipment, Data General,
Siemens, Boehringer Mannheim, Roche, Pharmacia,
Farmitalia,
English
Professional working proficiency
 German
Limited working proficiency
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Marketing Strategy
Product Marketing
Branding & Identity
Strategic Planning
Corporate Communications
Team Building
Marketing Communications
Event Planning
Brand Development
Business Development
B2B
Marketing Management
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Marketing
Online Marketing
Online Advertising
Business Strategy
Management
Trade Shows
Sales
Project Management
Coaching
Strategy
New Business Development
Public Relations
Sales Management
Social Media Marketing
Advertising
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Sveriges Marknadsförbund
Dipl. Marknadsekonom, Diploma in Marketing
Economy 1984 – 1985
Medborgarskolan
Diploma in Marketing & Economy 1978 – 1978
Skandic Reklamskola
Set-designer, Advertising, window display, marketing
1978 – 1978