Transcript 1) Putting your church on the tourism map

Putting your church on the visitors’ map
How do we communicate?
Notice boards – the building itself – external features
Leaflets, printed publicity, signage
Exhibitions - events
Web presence
Press and media
Tourism websites – local Tourist Information Offices etc
Noticeboards
Noticeboards
Noticeboards
Noticeboards
Noticeboards
Noticeboards
Noticeboards
We are always communicating
something ...
Leaflets – printed publicity
What can go wrong?
• Your list may include some of the following:
– Poor design
– Lack of identity
– Messy/cheap appearance
– Use of clip art!
– Inappropriate content
Leaflets – printed publicity
Will our leaflets stand out?
Leaflets – printed publicity
Develop a consistent style for publications, signage,
website and publicity
Web presence
Web presence
Web presence
Web presence
For the four weeks from 11 April to 11
May...
3,399 visits
12,059 page views
2.34 average time on site
Exhibitions - Events
Victorian weekend—St John’s Bilton
Exhibitions - Events
Wedding dresses – Kirby Overblow
Exhibitions - Events
Angel Dinner – Ripon Cathedral
Exhibitions - Events
Christian
festivals
Exhibitions - Events
Ecclesiastical Arts
and Heritage Day –
Ripon Cathedral
Press and Media
Press and Media - News
•Primarily people •ordinary people doing extraordinary things
•extraordinary things happening to ordinary people
•About change - something new
•‘Dog bites man’ is not news
•BUT ‘man bites dog’ is news
Press and Media
Actions speak louder than words
Think Pictures!
Press and Media – the Press Release
Who?What?Where?When?Why?
Press and Media
Tourism websites – local Tourist
Information Offices
Tourism websites – let’s think big!