Transcript Getting-to-the-top-of-google - Millennium Marketing Solutions

Getting to the Top of
Then – Fingers do the walking!
Now – Google Results
Marketing vs Optimization
Search Engine
Marketing
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Google AdWords
Pay-Per-Click
Fast Impact
Highly Targeted
Expanded Reach with Google
Partner Sites
• Focus on a Larger Group of
Key Phrases
Search Engine
Optimization
• Long Term Investment
• Un-Paid to Google
• Focus on Specific Key
Phrases for each page of
your site
• Local or National Focus
• Includes Images, Videos,
Blogs, Maps and More
Marketing vs Optimization
Which one should you focus
on?
Both!
Your Competition is,
and if they aren’t, you should be the first!
Search Engine Optimization
Long Term Investment
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Key Phrase Research
Competition Research
Site Structure
Link Building
Local Registrations & Reviews
Social Media Impact
Search Engine Optimization
Key Phrase Research
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Quality not Quantity –
– Know what terms provide traffic and which do not.
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“Dallas Animal Hospital” vs “Animal Hospitals in Dallas TX”
– Which of these terms have more traffic?
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Must be appropriate for your business
– Develop Key Phrases appropriate for each Section or Page of your site.
Search Engine Optimization
Competition Research
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Understand your Search Competition
– Use your Key Phrase Research to determine your Search Competition
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Important things to note about the Competition
– Website Address (URL) –
http://www.domainname.com/directory/pagename.html
– Meta Page Title Tag
– Content – Structure, Text, Videos, Images
– Links – Who is linking to them, and who are they linking to?
Search Engine Optimization
Website Content & Structure
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Larger sites must be organized well
– Your home page should not link to every page on your site.
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Smaller sites must be content rich and focused
Use your Competition to determine the amount of content
Avoid using “Click Here” for links
– This is a lost opportunity, try using key phrase rich words for links.
Search Engine Optimization
Links to your Website
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If Page A points to Page B, that is considered a “Vote” for Page B
– Page B receives “Points”
Show’s that you’re an expert
Increases your trust with the search engines
Should be “Natural”
Be better than your competition
Do NOT purchase links
Understand the difference between Follow & No-Follow
Tool Tip: www.opensiteexplorer.org is a great tool to
see what sites are linking to you and your competition.
Search Engine Optimization
Local Registrations & Reviews
Registering with Google Places is not enough!
• Consistent
• Up-to-date
• Promote Reviews
• Use Photos & Videos
Search Engine Optimization
The Social Media Impact – Why it “Might” be
important!
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Google+ provides personal results
Twitter re-tweets have made an impact during past tests
Search Engine Optimization
Search Engine Optimization for Mobile? Yes!
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Pay attention to the behavior of your current visitors
Very beneficial for specific industries
Think Local – According to Google, 95% of Mobile users have Local Intent
Think Social – Great way to get referrals
Take advantage of Review Sites (Yelp, Angies List, Yahoo)
Make sure your blogs are mobile friendly
Low Budget Ideas for Mobile SEO
– Link to Google Maps
– Use other 3rd Party Applications
Search Engine Marketing
Search Engine Marketing
• Fast Impact
• Highly Targeted
• Expanded Reach with Google Partner
Sites
• Focus on a larger group of Key Phrases
• Great exposure for all size businesses
• Target specific devices – Mobile or
Desktop
• Based on a set budget
• Pay-Per-Click
• Pay-Per-Impression
Search Engine Marketing
Ads can appear on more than just Google
Search Engine Marketing
Many Different Ad Variations
Search Engine Marketing
Landing Pages – What Google
Suggests
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Relevant and Original Content
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Transparency
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Clear Purpose of the Page
Easy to find contact information
Ease of Use
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Is it easy to find what you’re looking for?
Search Engine Marketing
Being #1 Should NOT be your Goal!
Focus on:
• ROI
• Clicks
• Conversions
Search Engine Marketing
Tracking Success
Tracking Results
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Search Optimization
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Key Phrase Placements
Inbound Links
Watch your Competitors
This is an investment –
you should get back
more than what you put in!
Search Marketing
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Focus on Conversions & ROI
#1 is Not the Best for every Budget
Monitor Ad Performance
Ensure that your Landing Pages are Converting
Tracking Success
Tracking Tools
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Search Optimization
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Rank Checker (FireFox AddOn)
Google Webmaster Tools
Google Analytics
SEMRush.com
Search Marketing
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Google AdWords
Google Analytics
Google AdWords Editor
Thank You!