Transcript The Power of Persuasive Content in Legal Services Marketing

The Power of Content in
Legal Services Marketing
Meg Charendoff
Principal
CREATE: Communications – Media – Marketing
CREATE: Communications – Media – Marketing
CREATE: Communications – Media – Marketing
CREATE: Communications – Media – Marketing
In today’s technology-driven,
on-demand world, content is the
currency that attracts the attention of,
and gets us found by, our clients and
prospects. Content is an important
driver in business development
initiatives.
CREATE: Communications – Media – Marketing
CREATE: Communications – Media – Marketing
“Your customers don’t care about you, your
products, your services....They care about
themselves, their wants and their
needs. Content marketing is about creating
interesting information your customers are
passionate about so they actually pay
attention to you.”
Joe Pulizzi, Content Marketing Institute
CREATE: Communications – Media – Marketing
CREATE: Communications – Media – Marketing
CREATE: Communications – Media – Marketing
The Business Development Process
(Client Perspective)
CREATE: Communications – Media – Marketing
“Content marketing is a marketing
technique of creating and distributing
relevant and valuable content to
attract, acquire, and engage a clearly
defined and understood target
audience – with the objective of
driving profitable customer action.”
Joe Pulizzi, Content Marketing Institute
CREATE: Communications – Media – Marketing
CREATE: Communications – Media – Marketing
THOU SHALL NOT
COMMIT RANDOM ACTS
OF CONTENT!
CREATE: Communications – Media – Marketing
•
CREATE: Communications – Media – Marketing
“Content marketing is about
delivering the content your
audience is seeking in all the places
they are searching for it.”
Michael Brenner, B2B Marketing Insider
CREATE: Communications – Media – Marketing
Content marketing is a waste if your
clients and prospects can’t find you.
SEO maximizes your content’s power to
drive your marketing and business
objectives.
CREATE: Communications – Media – Marketing
Questions?
Meg Charendoff
[email protected]
(215) 514-3206
CREATE: Communications – Media – Marketing